Holidays: Page 2


  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
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    Permission granted by Amazon
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    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By Jessica Deyo • Nov. 10, 2023
  • Person laying back on a couch with a computer and a credit card shopping.
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    pixdeluxe via Getty Images
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    Shoppers spent record $76.8B online in October: Adobe

    Data shows that consumers are being strategic in managing their holiday budgets and taking advantage of early deals, according to a new report. 

    By Tatiana Walk-Morris • Nov. 10, 2023
  • Two golden Christmas tree balls on wood. Explore the Trendline
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    The image by Marco Verch is licensed under CC BY 2.0
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    Trendline

    Inside the 2023 holiday season

    Retailers are navigating supply chain bottlenecks while consumers face renewed concerns over the COVID-19 pandemic.

    By Retail Dive staff
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Vembar/Retail Dive
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    Macy’s introduces early holiday deals

    The retailer is running Black Friday events throughout November, and stores will be closed on Thanksgiving Day. 

    By Tatiana Walk-Morris • Nov. 9, 2023
  • Artist rendition of new fulfillment center.
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    Courtesy of Walmart
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    Walmart, Amazon see gains in fulfillment pivots as holidays near

    The rival retailers are zeroing in on improved speed and efficiencies with changes to their e-commerce fulfillment strategies. 

    By Catherine Douglas Moran , Kelly Stroh • Nov. 9, 2023
  • Brown paper wrapped gifts with string ties.
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    Vadym Petrochenko via Getty Images
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    Holiday sales forecast to grow between 3% and 4%: NRF

    Spending is expected to reach “record levels,” but the growth rate is slower compared to the past three years, according to the organization. 

    By Tatiana Walk-Morris • Nov. 8, 2023
  • A person with a cardboard box marked "Amazon" going up steps outside.
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    Courtesy of Amazon
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    Amazon rolls out early Black Friday deals

    Following a positive quarter, the e-commerce giant is competing with other major retailers for shoppers ahead of the sales event.

    By Tatiana Walk-Morris • Nov. 7, 2023
  • Build-A-Bear Workshop store
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    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
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    The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

    The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

    By Nov. 7, 2023
  • Generative AI tech used to display a product on any background.
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    Courtesy of Google
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    Google makes it easier to shop small businesses this holiday using AI, other new features

    Merchants can identify themselves with a new small business attribute on Search and Google Maps to make it easier for shoppers to narrow their searches.

    By Nov. 6, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 6, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By Chris Kelly • Nov. 6, 2023
  • Computer screen that shows Best Buy employees during a livestream event.
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    Courtesy of TalkShopLive
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    Best Buy launches livestream holiday shopping series

    In a partnership with TalkShopLive, the retailer is hosting three live shopping events that feature products from its new categories.

    By Tatiana Walk-Morris • Nov. 2, 2023
  • Simulated work environment of new fulfillment center.
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    Retrieved from Walmart on October 27, 2023
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    Walmart opens third ‘next gen’ fulfillment center in Texas

    The 1.5-million square-foot facility will enable faster delivery as the retailer prepares for the holiday season.

    By Alejandra Salgado • Nov. 2, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations and a 20% increase in digital investments aim to drive home a message around affordability.

    By Peter Adams • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy for a new generation as the retailer looks to expand the idea of Black Friday.

    By Chris Kelly • Nov. 1, 2023
  • A person holding wrapped gifts from Sur La Table.
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    Courtesy of Sur La Table
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    Sur La Table partners with Walmart GoLocal for same-day delivery

    The specialty cookware company will roll out the delivery service across the U.S. by mid-November — just in time for the holidays. 

    By Tatiana Walk-Morris • Nov. 1, 2023
  • An image of various pumpkins in green, white, orange and various sizes.
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    IvanMikhaylov via Getty Images
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    Consumers, inflation give hopeful Halloween retailers a dose of the scaries

    Total Halloween spending is forecast to hit $12.2 billion this year, but rising wage and sugar costs are cutting into profits.

    By Chris Gaetano • Oct. 30, 2023
  • Target holiday staffing
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    Courtesy of Target
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    Target to offer weekly deals through Black Friday weekend

    The retailer is also bringing back its price match guarantee for the season, which will meet select competitors’ prices for two weeks after purchase.

    By Tatiana Walk-Morris • Oct. 30, 2023
  • Three cell phones with holiday screens
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    Permission granted by Niantic
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    Sponsored by Niantic

    Stand out this holiday season: How WebAR can create unforgettable brand experiences

    Learn how WebAR transforms holiday marketing with immersive experiences, driving engagement and conversions.

    By Brynne Henn, Product Marketing Lead, Niantic • Oct. 30, 2023
  • Chair with a reindeer pillow, blanket and gift. Two Christmas trees with lights and gifts are in the background.
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    Courtesy of Lowe's
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    Lowe’s rolls out gift center, holiday discounts for pros

    With its holiday deals and gift assortment, the retailer aims to attract everyday homeowners and professional contractors.

    By Tatiana Walk-Morris • Oct. 27, 2023
  • A collage of various dolls and doll accessories, mostly in shades of pink, with the words "Barbie The Movie" in the center.
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    Courtesy of Mattel
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    Barbie stokes Mattel’s Q3 sales, leaving Hasbro in the dust as holidays loom

    The iconic doll's blockbuster movie has spurred a remarkable comeback. But the season still could be a tough one for toys.

    By Oct. 26, 2023
  • Neiman Marcus window tied to its 97th edition of its Christmas Book.
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    Courtesy of Neiman Marcus
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    Neiman Marcus preps for the holidays with Christmas Book, Fantasy Gifts

    As it courts high-end shoppers, the department store will also host in-store experiences like White Elephant parties and breakfast with Santa events.

    By Tatiana Walk-Morris • Oct. 26, 2023
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How the holidays are shaping up

    With the first sales events of the season already come and gone, the team looks at the clues of how it will go this year.

    By Retail Dive Staff • Oct. 26, 2023
  • Aerial view of warehouse workers working and walking in a distribution center.
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    cofotoisme via Getty Images
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    Retail inventories are under control ahead of holidays: NRF CEO

    Matthew Shay said inventory-to-sales ratios' return to pre-pandemic levels and his conversations with retail executives suggest the period of inflated stock levels are over.

    By Edwin Lopez • Oct. 26, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By Jessica Deyo • Oct. 25, 2023
  • September retail sales signal tepid holiday spending

    This year, frugal consumers will likely continue to be careful and prioritize spending on experiences over goods, analysts say.

    By Oct. 24, 2023