The Weekly Closeout: Spirit Christmas opens and Revlon develops first Champion fragrance

The sister brand of Spirit Halloween opened 30 locations, while Champion's inaugural scent collection will debut in 2027. 

By Retail Dive Staff • Nov. 14, 2025

On says tariff-driven price increases have been ‘very well received’

The athletics brand plans to sell at full price this holiday season and stressed that its affluent customer base is “not price sensitive.”

By Cara Salpini • Nov. 14, 2025

Explore the Trendline➔

How retailers can win over shoppers during the holidays

Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

By Retail Dive staff

Amazon brings back early Black Friday sale

The 12-day event kicks off next week and features “millions” of deals on categories like home, electronics, beauty and apparel.

By Howard Ruben • Nov. 13, 2025

Etsy spotlights importance of personalized gifting for holiday ads

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

By Aaron Baar • Nov. 12, 2025

Pinterest taps into search and shopping data to create holiday gift guides

Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers.

By Tatiana Walk-Morris • Nov. 12, 2025

Target debuts AI holiday gift finder

Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.

By Dani James • Nov. 12, 2025

Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

By Jessica Hammers • Nov. 12, 2025

How consumers will get through the holidays

Inflation, tariffs and unemployment are taking a toll on shoppers, affecting how they will spend this year.

By Daphne Howland • Nov. 11, 2025

Holiday sales to top $1 trillion for the first time: NRF

Consumers are expected to spend an average of $890 each, marking the second-highest amount in the survey’s 23-year history.

By Howard Ruben • Nov. 10, 2025

Chewy ramps up creator storefronts ahead of holiday season

More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

By Sara Karlovitch • Nov. 10, 2025

Bath & Body Works makes Grand Central smell like Fresh Balsam for the holidays

The retailer is bringing an immersive campaign to train stations and movie theaters across the country. 

By Howard Ruben • Nov. 7, 2025

What do shoppers want from AI this holiday season?

Growing attention makes AI adoption feel urgent, but that doesn’t mean businesses should rush implementation.

By Bryan Wassel • Nov. 6, 2025

Inside Lowe’s social-first holiday push as Gen Alpha enters the market

Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

By Chris Kelly • Nov. 5, 2025

Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

By Jessica Hammers • Nov. 5, 2025

Walmart introduces AI tools for in-store and online holiday shopping

The retailer’s latest AI investments span its app, supply chain and customer service operations.

By Bryan Wassel • Nov. 5, 2025

Collectibles drive toy sales up 7% through September

The results indicate a return to growth after two years of stagnation, though Q4 performance will rely on how shoppers react to tariffs, a Circana report found.

By Tatiana Walk-Morris • Nov. 4, 2025

4 retailers that need a win this holiday season

From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.

By Caroline Jansen • Nov. 4, 2025

Best Buy bets on sports, creators to serve up holiday gifting inspiration

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

By Jessica Hammers • Nov. 3, 2025

The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

By Retail Dive Staff • Oct. 31, 2025

Target brings back ‘Hot Santa,’ adds new characters to holiday push

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday strategy.

By Jessica Hammers • Oct. 31, 2025

J.C. Penney, iHeartRadio partner on holiday collection

The move is part of the department store’s broader plans for the season, which also include special 24-hour deals throughout November.

By Tatiana Walk-Morris • Oct. 30, 2025

The Backroom: Halloween casts a spell over retail

The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?

By Retail Dive Staff • Oct. 30, 2025

Nordstrom relaunches holiday catalog

The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.

By Howard Ruben • Oct. 29, 2025

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

By Peter Adams • Oct. 29, 2025

True Religion targets women, college sports fans in holiday campaign

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

By Jessica Hammers • Oct. 28, 2025