DTC: Page 75
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Permission granted by Vuori; Edited by Adeline Kon/Retail Dive
Crisis Management: Why Vuori spent 2020 keeping up relationships and plotting store strategy
From creating an omni-associate role to improving back-end store performance, the DTC brand didn't sit still on its brick-and-mortar plans.
By Cara Salpini • June 29, 2021 -
Courtesy of Nike
Nike plans for $50B in revenue next year
By 2025, the company expects to reach a 60% DTC business and 50% digital, through both owned and partner channels.
By Cara Salpini • June 25, 2021 -
Explore the Trendline➔
Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Amazon
All retailers win as biggest Prime Day ever pushes US e-commerce above $11B
Online sales surpassed Cyber Monday and Amazon benefited the most, but the early summer event got shoppers into stores, too.
By Daphne Howland • June 24, 2021 -
Sean Gallup via Getty Images
US needs 330M square feet of warehouse space to keep up with e-commerce: CBRE
Retailers looking to build or rent new real estate face potential sticker shock.
By Matt Leonard • June 24, 2021 -
Kendall Davis/Retail Dive
Podcast
The Backroom: In e-commerce, it's growth versus profits
In 2020, digital operations saved retailers when consumers couldn't or wouldn't visit stores. But how sustainable is online retail in the long run?
By Daphne Howland • June 24, 2021 -
Courtesy of Indochino, Nordstrom
Nordstrom to open 21 Indochino custom apparel shops in stores
The partnership expands the department store's men's category with made-to-measure suiting.
By Kaarin Moore • June 23, 2021 -
Daphne Howland/Retail Dive
Warby Parker confidentially files to go public
The eyewear company, which launched in 2010, was among the first class of direct-to-consumer brands to enter the scene, popularizing the DTC model.
By Caroline Jansen • June 23, 2021 -
Courtesy of Stojo
Target to add DTC pet, homewares brands in stores
For both Stojo and Jinx, the partnership is their first brick-and-mortar placement with a big-box retailer.
By Tatiana Walk-Morris • June 23, 2021 -
"Saks Fifth Avenue, Off 5th Outlet Factory Store , Clinton CT" by Mike Mozart is licensed under CC BY 2.0
With $200M from private equity, Saks Off 5th online will go it alone
Owner HBC earlier this year similarly split up its full-line operations at Saks Fifth Avenue, and is hanging onto all its Saks-related real estate.
By Daphne Howland • June 22, 2021 -
Cara Salpini/Retail Dive
Glossier gets back into physical retail with plans for 3 stores
The DTC beauty brand's two permanent stores were shut down due to the pandemic, and these openings replace them.
By Cara Salpini • Updated June 18, 2021 -
Courtesy of Unilever
Unilever to acquire DTC skincare brand Paula's Choice
The CPG company has been investing in the space as it focuses on building out its portfolio.
By Tatiana Walk-Morris • June 17, 2021 -
What can DTCs gain from online marketplaces?
While online marketplaces offer digital natives benefits like reaching new customers, brands may forfeit control over key aspects of the customer experience.
By Tatiana Walk-Morris • June 17, 2021 -
Courtesy of Adidas
Adidas drops leak-proof activewear collection
Joining DTC brand Thinx, the sportswear giant is looking to create products to help athletes deal with their periods.
By Cara Salpini • June 16, 2021 -
Daphne Howland/Retail Dive
Deep DiveCustomers love them. Investors love them. But which online players can survive in the long run?
As they seek scale, some of the fastest-growing e-commerce firms have a license from investors to burn cash. A business can't lose money forever, though. (Right?)
By Ben Unglesbee • June 16, 2021 -
Courtesy of Thinx
Thinx rethinks inclusive sizing with the help of the plus community
After its extended sizes failed two years ago, the period underwear company decided to get the fit — and the messaging — right. That meant starting over.
By Daphne Howland • June 15, 2021 -
Courtesy of Boxed
Boxed to go public in SPAC deal valuing online grocer at $900M
The merger, which keeps existing CEO Chieh Huang at the helm, is expected to be completed by the end of the year.
By Catherine Douglas Moran • June 14, 2021 -
Permission granted by Chewy
Chewy reports 30% net sales gain in Q1 as demand remains high
The pet retailer benefited last year by having a strong e-commerce presence and selling online. It expects the boom to continue as it raises its guidance.
By Caroline Jansen • June 11, 2021 -
Permission granted by Grove Collaborative
Grove Collaborative taps former Amazon exec as new chief marketer
Jennie Perry spent over nine years at the e-commerce giant, where she led marketing initiatives for Prime and Amazon Fashion.
By Maria Monteros • June 9, 2021 -
Cara Salpini/Retail Dive
Sephora to offer DTC hair care brand Vegamour in stores
The deal ticks multiple boxes for the beauty retailer as it looks to expand clean beauty offerings and bring in more DTC brands.
By Tatiana Walk-Morris • June 9, 2021 -
Torrid returns to IPO plans as inclusive sizing catches on
The private equity-owned plus-size apparel retailer, a millennial favorite, abandoned an effort to go public two years ago.
By Daphne Howland • June 9, 2021 -
Tommaso Boddi via Getty Images
Q&AHow Allbirds' CPO leads with empathy after a turbulent year
Addressing topics such as well-being requires a balance on the part of HR departments and managers, according to Laila Tarraf.
By Ryan Golden • June 9, 2021 -
Courtesy of Pattern
Pattern raises $60M to snap up DTC home brands
The multi-brand consumer goods company, formerly branding agency Gin Lane, houses Open Spaces, Equal Parts and now GIR.
By Caroline Jansen • June 8, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 8, 2021 -
DTC mattress brand Purple hires new chief marketing, digital officer
The company has hired Patrice Varni to improve its marketing strategy as the COVID-19 pandemic buoys home retailers and brands.
By Tatiana Walk-Morris • June 8, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
By Tatiana Walk-Morris • June 7, 2021
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