DTC: Page 74
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4 trends impacting retail marketing strategies
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
By Caroline Jansen • July 21, 2021 -
Permission granted by Rent the Runway
Rent the Runway confidentially files for IPO
After its reported pandemic struggles, the online fashion specialist is cashing in on a hot stock market.
By Ben Unglesbee • July 20, 2021 -
Explore the Trendline➔
Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Indochino
Indochino to dress NBC broadcasters for Tokyo Olympics
The apparel company will be the in-studio wardrobe provider for more than a dozen NBC Olympics and Telemundo broadcasters.
By Tatiana Walk-Morris • July 19, 2021 -
Courtesy of Walmart
Walmart teams up with DTC brand Bubble in bid to tap Gen Z market
Products created for younger skin, including clay masks, toners and cleansers were made available last week in 3,800 stores nationwide.
By Maria Monteros • July 19, 2021 -
Courtesy of Wilson Sporting Goods
Wilson opens first store amid DTC expansion
The sporting goods manufacturer launched a sportswear apparel line through its e-commerce site in May, which will now also be sold in its stores.
By Cara Salpini • July 16, 2021 -
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Digital brand platform Foundry raises $100M
The company joins other platforms aiming to enhance and expand digitally native brands.
By Tatiana Walk-Morris • July 16, 2021 -
Courtesy of Casper, Bed Bath & Beyond
Casper to open first branded shop-in-shop with Bed Bath & Beyond
The store concept, which will open July 22 in Bed Bath & Beyond's New York City flagship, helps bolster the DTC mattress brand's physical presence.
By Caroline Jansen • July 15, 2021 -
Courtesy of FabFitFun
FabFitFun debuts Shop with Friends feature, 5-day sales event
Members can now chat with friends while shopping the company's exclusive e-commerce sales, and a members-only sales event is on the horizon.
By Tatiana Walk-Morris • July 14, 2021 -
Cara Salpini/Retail Dive
QVC-owner Qurate hires new CEO
Set to retire this year, Mike George led the company through a tumultuous but successful journey during the pandemic.
By Ben Unglesbee • July 13, 2021 -
In quest for Gen Z attention, Nordstrom takes minority stake in Topshop
The department store's partnership with new brand owner Asos promises to boost U.S. sales for a set of retailers previously owned by U.K.'s Arcadia.
By Daphne Howland • July 12, 2021 -
Column
The Weekly Closeout: Pacsun gets into resale, and is Instagram really not for photos anymore?
The growing market for secondhand has another eager participant, and the social media platform is betting big on shopping.
By Retail Dive Staff • July 9, 2021 -
Courtesy of ThirdLove
ThirdLove doubles down on comfort with inclusive seamless collection
The DTC lingerie brand is not only a rival of market leader Victoria's Secret but also one of its fiercest, and loudest, critics.
By Daphne Howland • July 9, 2021 -
Courtesy of Amazon
Nearly all the top e-commerce companies grew revenue by double digits in 2020: GlobalData
The biggest players saw outsized sales gains as consumers flocked to their sites. Wayfair came in at No. 5, with revenue up 55% last year.
By Ben Unglesbee • July 9, 2021 -
Courtesy of Andie
DTC swimwear brand Andie launches campaign with Demi Moore
Titled "Together," the effort includes Moore and her daughters to help represent strength and unity after a year largely defined by the pandemic.
By Caroline Jansen • July 8, 2021 -
Authentic Brands files IPO as it chases more growth
The owner of the Forever 21 and Barneys names is eyeing a global branding empire and market opportunity worth up to $650 billion.
By Ben Unglesbee • July 7, 2021 -
Cara Salpini/Retail Dive
Glossier lands $80M in funding as it looks toward international expansion
The DTC beauty brand has plans for dozens of stores and is looking to enter new markets with an "e-commerce-first approach."
By Cara Salpini • July 7, 2021 -
Courtesy of Maude
Intimacy brand Maude raises $5.8M to grow team, product lineup
The sexual wellness brand is one of the most VC-backed companies in its category, with $10 million raised over four funding rounds.
By Maria Monteros • July 6, 2021 -
Dressbarn owner snaps up British luxury label Ralph & Russo
Retail Ecommerce Ventures, whose roster of bankrupt retailers has swelled since its founding two years ago, revives legacy brands online.
By Daphne Howland • July 2, 2021 -
Daphne Howland/Retail Dive
Urban Outfitters enters men's makeup category in partnership with Hims & Hers
More veteran retailers are partnering with DTC brands to appeal to younger, digitally savvy consumers.
By Tatiana Walk-Morris • July 2, 2021 -
Courtesy of Casper
Casper to sell through Mattress Warehouse
As the DTC brand expands its wholesale deals, the traditional mattress and furniture stores it was lauded for disrupting are now making the cut.
By Cara Salpini • Updated July 1, 2021 -
Brooklinen secures investment from private equity firm Freeman Spogli
The DTC bedding brand said it will leverage the partnership to further grow its e-commerce, retail and wholesale businesses.
By Caroline Jansen • July 1, 2021 -
Daphne Howland/Retail Dive
New SPAC from former Coach, Tapestry CEOs chases Gen Z-friendly brands
The vehicle is leaning on its leadership experience to help it acquire companies that have shown "powerful emotional engagement" with younger consumers.
By Ben Unglesbee • June 30, 2021 -
Permission granted by Win Brands Group
Deep DiveThe rise of DTC holding companies
Why the founders of Pattern Brands, Very Great and Win Brands Group are betting on the power of building multiple brands under one umbrella.
By Caroline Jansen • June 30, 2021 -
Courtesy of Adore Me
Adore Me accuses Rihanna's Savage x Fenty of trademark infringement
The direct-to-consumer lingerie brand claims that its rival's keywords purposely led online consumers astray, but that may be more of a tech issue.
By Daphne Howland • June 29, 2021 -
Rob Kim / Stringer via Getty Images
Sustainable cleaning supply brand Blueland expands into Canada
The move into international markets comes as more consumers, particularly those in younger generations, prioritize eco-friendly brands.
By Caroline Jansen • June 29, 2021
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