DTC: Page 74
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Courtesy of Adidas
Adidas drops leak-proof activewear collection
Joining DTC brand Thinx, the sportswear giant is looking to create products to help athletes deal with their periods.
By Cara Salpini • June 16, 2021 -
Daphne Howland/Retail Dive
Deep DiveCustomers love them. Investors love them. But which online players can survive in the long run?
As they seek scale, some of the fastest-growing e-commerce firms have a license from investors to burn cash. A business can't lose money forever, though. (Right?)
By Ben Unglesbee • June 16, 2021 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Thinx
Thinx rethinks inclusive sizing with the help of the plus community
After its extended sizes failed two years ago, the period underwear company decided to get the fit — and the messaging — right. That meant starting over.
By Daphne Howland • June 15, 2021 -
Courtesy of Boxed
Boxed to go public in SPAC deal valuing online grocer at $900M
The merger, which keeps existing CEO Chieh Huang at the helm, is expected to be completed by the end of the year.
By Catherine Douglas Moran • June 14, 2021 -
Permission granted by Chewy
Chewy reports 30% net sales gain in Q1 as demand remains high
The pet retailer benefited last year by having a strong e-commerce presence and selling online. It expects the boom to continue as it raises its guidance.
By Caroline Jansen • June 11, 2021 -
Permission granted by Grove Collaborative
Grove Collaborative taps former Amazon exec as new chief marketer
Jennie Perry spent over nine years at the e-commerce giant, where she led marketing initiatives for Prime and Amazon Fashion.
By Maria Monteros • June 9, 2021 -
Cara Salpini/Retail Dive
Sephora to offer DTC hair care brand Vegamour in stores
The deal ticks multiple boxes for the beauty retailer as it looks to expand clean beauty offerings and bring in more DTC brands.
By Tatiana Walk-Morris • June 9, 2021 -
Torrid returns to IPO plans as inclusive sizing catches on
The private equity-owned plus-size apparel retailer, a millennial favorite, abandoned an effort to go public two years ago.
By Daphne Howland • June 9, 2021 -
Tommaso Boddi via Getty Images
Q&AHow Allbirds' CPO leads with empathy after a turbulent year
Addressing topics such as well-being requires a balance on the part of HR departments and managers, according to Laila Tarraf.
By Ryan Golden • June 9, 2021 -
Courtesy of Pattern
Pattern raises $60M to snap up DTC home brands
The multi-brand consumer goods company, formerly branding agency Gin Lane, houses Open Spaces, Equal Parts and now GIR.
By Caroline Jansen • June 8, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 8, 2021 -
DTC mattress brand Purple hires new chief marketing, digital officer
The company has hired Patrice Varni to improve its marketing strategy as the COVID-19 pandemic buoys home retailers and brands.
By Tatiana Walk-Morris • June 8, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
By Tatiana Walk-Morris • June 7, 2021 -
Permission granted by Rent the Runway
Rent the Runway, ahead of rumored IPO, ditches subscription requirement for clothing resale
Previously, those interested in snapping up secondhand items from the rental company had to go to ThredUp or sign up for its service.
By Daphne Howland • June 4, 2021 -
Lululemon revenue up 88% as athleisure shows 'no signs of slowing'
A year after acquiring Mirror, the product is expected to be in 200 stores by the holidays — even as its profitability timeline is murky, according to analysts.
By Kaarin Moore • June 4, 2021 -
Cara Salpini/Retail Dive
Cole Haan hires chief digital officer as it plots global expansion
Stephen Henderson, who joins from Caleres, will be a key player in the brand's growth strategy in both digital and DTC channels.
By Tatiana Walk-Morris • June 3, 2021 -
Sean Combs, Salesforce to launch online marketplace for Black-owned businesses
Shop Circulate, which will launch later this year, also acquired The Nile List — a digital community that highlights Black-owned brands.
By Tatiana Walk-Morris • June 2, 2021 -
Courtesy of Amazon
Prime Day is June 21-22, but Amazon is starting deals now
The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.
By Daphne Howland • June 2, 2021 -
Courtesy of Feather
Furniture rental brand Feather steps outside
The DTC company, which launched its first outdoor collection in collaboration with West Elm and Pottery Barn, also expanded into Texas.
By Caroline Jansen • June 1, 2021 -
Courtesy of Birchbox
Birchbox launches refillable beauty brand Re.fil
A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.
By Cara Salpini • June 1, 2021 -
Digital brand company Perch raises $775M to expand globally
The company scales Amazon third-party sellers and other direct-to-consumer brands, and the funds will help fuel its expansion.
By Tatiana Walk-Morris • May 28, 2021 -
Justin Sullivan via Getty Images
Judge dismisses DC attorney general's antitrust suit against Amazon
The district's top lawyer said the court "got this wrong" and is reviewing further legal options.
By Ben Unglesbee • Updated March 21, 2022 -
Heyday raises $70M to grow marketplace brands
The company also built out its team with Amazon veterans and named Brandless co-founder Tina Sharkey to its board.
By Tatiana Walk-Morris • May 26, 2021 -
Authentic Brands eyeing possible IPO: Bloomberg
A possible deal to go public could fetch a $10 billion value for the company as it buys up retail brands out of bankruptcy and distress.
By Ben Unglesbee • May 25, 2021 -
Courtesy of Wilson Sporting Goods
Wilson debuts apparel line, plans first retail stores
The sports equipment company is expanding its offering and honing in on DTC as part of an "evolution" into an athletic lifestyle brand.
By Cara Salpini • May 25, 2021
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