DTC: Page 73


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    Courtesy of ThirdLove
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    ThirdLove emphasizes sexiness, comfort and fit in brand revamp

    The company made a name for itself by bashing Victoria's Secret, but with the market leader on the rise again, that may no longer be enough.

    By Aug. 13, 2021
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    Courtesy of Instagram
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    Instagram expands Shop tab ads globally, further building out e-commerce potential

    Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub. 

    By Asa Hiken • Updated Aug. 25, 2021
  • Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Canada Goose shares slump as it moves to DTC model

    Execs at the apparel brand say it's on a solid growth trajectory, but that revenue cadence is shifting with more product selling in its own channels.

    By Aug. 12, 2021
  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Nike doubles down on localization with Nike Rise concept

    First tested in Guangzhou, China, the "pinnacle expression" of the format is opening Thursday in Seoul, South Korea.

    By Aug. 11, 2021
  • A cardboard box with a round light-blue logo and the words "Stitch Fix" leans against a bright yellow door.
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    Courtesy of Stitch Fix
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    Stitch Fix stylists jump ship

    Wells Fargo analysts say a delay in the apparel site's "direct buy" option and the exodus of many employees after staffing changes are "red flags."

    By Updated Aug. 11, 2021
  • Casper
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    Courtesy of Casper
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    Casper revenue up nearly 40% as mattress sales remain strong

    The brand continued to build out its distribution points in the quarter, adding key partnerships with Bed Bath & Beyond and Mattress Warehouse.

    By Aug. 10, 2021
  • Ellen Tracy Fall 2018 campaign.
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    Courtesy of Sequential Brands Group
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    Struggling Sequential Brands unloads Ellen Tracy, Caribbean Joe for $20M

    The brand specialist is trying to pay down debt and stave off bankruptcy with asset sales. 

    By Aug. 9, 2021
  • State Bags
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    Permission granted by State Bags
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    Target, DTC backpack brand State Bags team up ahead of back to school

    Expanding on the big-box retailer's DTC assortment, the brand will offer an exclusive collection in 600 Target stores nationwide.

    By Maria Monteros • Aug. 9, 2021
  • New York & Company to launch into menswear
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    Courtesy of New York & Company
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    New York & Company to launch first menswear collection

    The apparel brand is also expanding its women's footwear offerings and plans to offer home products starting in the fall. 

    By Aug. 6, 2021
  • Target employee.
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    Courtesy of Target
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    Column

    The Weekly Closeout: Target debuts employee degree program and REI doubles down on travel

    The big-box retailer joins Walmart in tackling education assistance, while the outdoors retailer expands access to short-term rentals for members.

    By Retail Dive Staff • Aug. 6, 2021
  • Wayfair revenue drops more than 10% as category demand wanes

    The online retailer benefited during the pandemic as consumers were largely confined to their homes. But that boost is starting to fade.

    By Aug. 5, 2021
  • Brandless product assortment.
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    Courtesy of Brandless
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    Brandless raises $118M in funding round

    The company will use the money to acquire digitally native brands and invest in its social influencer program. 

    By Aug. 5, 2021
  • The arms of a person wearing a striped shirt can be seen taking an envelope out of a box filled with clothes.
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    Courtesy of Stitch Fix
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    Stitch Fix is scaling 'Live Styling' by video

    To prepare, the company, whose algorithm-informed styling service is a prime differentiator, is instituting stricter work requirements for its stylists.

    By Aug. 5, 2021
  • Function of Beauty personalized haircare products
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    Courtesy of Function of Beauty
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    Function of Beauty acquires personalized skin care company Atolla

    In a quest to make customizable beauty "the new norm," the DTC hair care brand will use the acquisition to improve its skin care offering.

    By Aug. 4, 2021
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour posts strong growth, but will the turnaround stick?

    Results were a vast improvement over the second quarter last year, but a temporary uplift in consumer demand could also be factoring in.

    By Aug. 3, 2021
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    Courtesy of Tricia Harte
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    The convenience of buy now, pay later creates risks: Fitch

    Fast underwriting, low credit barriers and lack of reporting are hallmarks of a fast-growing market for the credit services.

    By Aug. 3, 2021
  • Wolverine World Wide acquires fitness brand Sweaty Betty.
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    Courtesy of Business Wire
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    Wolverine World Wide acquires activewear brand Sweaty Betty

    The retailer, which is best known for its footwear, is acquiring the DTC company in an effort to expand its e-commerce strategy and product categories. 

    By Aug. 3, 2021
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    Courtesy of Outer
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    How outdoor furniture brand Outer grew its unique showroom model

    The DTC company last month opened its 1,000th Neighborhood Showroom, a concept that helps connect potential customers with existing ones.

    By Aug. 3, 2021
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    Courtesy of Bed Bath & Beyond
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    Kris Jenner's cleaning products line debuts at Bed Bath & Beyond

    The retailer will add Safely to over 750 of its stores, further resetting its merchandising assortment.

    By Aug. 2, 2021
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    Courtesy of Shopify website
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    Shopify keeps up blazing growth with revenue up 57%

    The e-commerce services provider also announced what it said was its largest investment ever in its online store platform. 

    By July 29, 2021
  • A Nike storefront in SoHo
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    Cara Salpini/Retail Dive
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    Coresight Research predicts 'hybrid' wholesale, DTC model for next 3 years

    More companies are turning to DTC for higher margins and better brand control, as it becomes a key channel for "both new and existing brands."

    By July 27, 2021
  • Fabletics announces resale deal in partnership with ThredUp.
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    Courtesy of Fabletics
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    Fabletics launches resale program

    The DTC company is working with ThredUp on its first venture into the resale ecosystem as part of a larger push for sustainability. 

    By July 27, 2021
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    Retrieved from Apple App Store on July 23, 2021
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    How Shein makes 'fast fashion' look slow

    The Chinese DTC company is winning over Gen Z by being speedier, fresher and more inclusive, according to a report from Edited.

    By July 23, 2021
  • Crocs storefront
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    "Crocs" by whologwhy is licensed under CC BY 2.0
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    Crocs revenue nearly doubles in Q2 as DTC and wholesale take off

    The pandemic-era's emphasis on comfort has been a huge boon to the clog brand, which is widening its direct-to-consumer reach and collaborations. 

    By July 22, 2021
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    Courtesy of Madewell Forever
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    Madewell, ThredUp team up on 'Madewell Forever' secondhand site

    The resale company's tech and logistics, available to third parties since 2018, will enable the apparel retailer to expand its sales in a fast-growing market.

    By July 21, 2021