DTC: Page 54
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Courtesy of Nike
Nike ‘aggressively’ clearing inventory ahead of holidays
Some out-of-season apparel arrived late, while holiday apparel arrived early, leading inventories to rise 44% year over year.
By Cara Salpini • Sept. 30, 2022 -
Courtesy of Lululemon
Lululemon puts Mirror acquisition to use with Lululemon Studio program
The membership, launching next week, costs $39 per month and requires customers to own the at-home fitness device.
By Cara Salpini • Sept. 30, 2022 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of The North Face
The North Face fills chief marketer, merchandiser spots with Nike vets
Sophie Bambuck will take on the marketing role while Jennifer Ingraffea will fill the merchandising position as the brand builds out its leadership team.
By Cara Salpini • Sept. 28, 2022 -
Courtesy of Grove Collaborative
Grove Collaborative doubles retail presence through CVS partnership
As it tries to reach more consumers, the company is facing declining sales.
By Tatiana Walk-Morris • Sept. 27, 2022 -
Courtesy of Pattern Brands
Pattern Brands acquires Onsen
The soft goods company, known for its premium towels, joins six other brands in Pattern's growing portfolio.
By Caroline Jansen • Sept. 27, 2022 -
Courtesy of Knix
Knix acquired for $320M
The DTC brand was bought by health and hygiene company Essity, with founder Joanna Griffiths maintaining a 20% stake.
By Tatiana Walk-Morris • Sept. 27, 2022 -
Carlos Alvarez via Getty Images
Yeti CFO resigns following lukewarm earnings
Paul Carbone, who took the company public during his first year as CFO, is departing to pursue another venture closer to family after four years in the role.
By Elizabeth Flood • Sept. 27, 2022 -
Courtesy of Peloton
Peloton’s head of marketing, chief commercial officer exit
Dara Treseder is leaving Oct. 4 to become the CMO of Autodesk and Kevin Cornils exited last Friday.
By Dani James • Sept. 26, 2022 -
Courtesy of Purple
Purple adopts poison pill, forms committee to evaluate takeover bid
The DTC mattress brand last week received an unsolicited offer from Coliseum Capital Management.
By Caroline Jansen • Sept. 26, 2022 -
"Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
Build-A-Bear redesigns website
The retailer has rebounded from the COVID-19 pandemic to see historically high revenues.
By Tatiana Walk-Morris • Sept. 26, 2022 -
Courtesy of Eloquii
Eloquii debuts bridal line
The collection will launch at Bridal Fashion Week in October and will be available for purchase on the DTC brand’s website.
By Tatiana Walk-Morris • Sept. 22, 2022 -
Cara Salpini/Retail Dive
Barclays downgrades Nike on inventory trouble, slowing demand and volatility in China
The retailer’s strength in North America may no longer be enough to offset its challenges in China, the analysts said.
By Cara Salpini • Sept. 21, 2022 -
Cara Salpini/Retail Dive
Ralph Lauren to open 250 stores in the next 3 years
The luxury brand has exited most department stores to focus on its direct-to-consumer strategy.
By Kaarin Moore • Sept. 21, 2022 -
Permission granted by Beautycounter
What can an Amazon Fashion executive do for Beautycounter?
Kara Trousdale joined the beauty brand as its chief commercial officer in March and is bringing lessons from the e-commerce giant to help guide its omnichannel strategy.
By Cara Salpini • Sept. 21, 2022 -
Courtesy of Lovesac
How Lovesac went from selling bean bags to nearing $500M in sales
Founder Shawn Nelson discusses how the company shifted sales from stores to online all while operating profitably.
By Caroline Jansen • Sept. 20, 2022 -
Courtesy of Purple
Purple receives takeover bid
Coliseum Capital Management offered to buy the remaining common stock for $4.35 a share, a roughly 56% premium from the brand’s Friday closing price.
By Caroline Jansen • Sept. 19, 2022 -
Courtesy of Amazon
Amazon sued by California on allegations it blocks price competition
The state’s attorney general alleges that the e-commerce giant keeps sellers and wholesalers from offering lower prices outside its site.
By Ben Unglesbee • Sept. 15, 2022 -
Permission granted by On
Running brand On creates shoe made from carbon emissions
The shoe, Cloudprime, is made of about 70% CO2, and will need more investment to be brought to consumers at scale.
By Dani James • Sept. 15, 2022 -
Retrieved from court filing, "Exhibit A," United States District Court for the Northern District of California on September 14, 2022
Rothy’s prevails in court as Birdies agrees to cease selling disputed shoe design
The DTC shoe companies have been in court since April, and Rothy’s on Wednesday vowed to continue to vigorously defend its intellectual property.
By Daphne Howland • Sept. 14, 2022 -
Courtesy of Branch
West Elm partners with DTC office furniture brand Branch
The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.
By Caroline Jansen • Sept. 13, 2022 -
MeUndies bulks up executive team with new CFO, chief marketer
The two new execs will oversee key functions as the DTC brand charts its growth path.
By Tatiana Walk-Morris • Sept. 13, 2022 -
Permission granted by Alo Yoga
Alo Yoga releases first ready-to-wear collection, NFT at New York Fashion Week
The new Aspen Collection features floor-length faux fur jackets and cashmere sets, and comes with non-fungible tokens providing exclusive perks.
By Dani James • Sept. 10, 2022 -
Lovesac pushes sales up 45% in the second quarter
The DTC brand exceeded its own expectations for top and bottom line growth at a time when other digitally native brands struggle to reach profitability.
By Caroline Jansen • Sept. 8, 2022 -
Courtesy of Adore Me
Adore Me to host first live runway show at Fashion Week
The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.
By Tatiana Walk-Morris • Sept. 8, 2022 -
Daphne Howland/Retail Dive
Lululemon Q2 revenue reaches $1.9B as high-income shoppers continue spending
The athletics apparel brand didn’t rely on markdowns during the quarter and will soon release a membership program, according to CEO Calvin McDonald.
By Dani James • Sept. 2, 2022
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