DTC: Page 44


  • A group of people in custom suits stand in front of a red wall.
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    Courtesy of Indochino
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    Indochino expands womenswear to all stores, online

    After a test run in some of its physical showrooms, the custom suits brand is broadening availability of its nascent women's offering.

    By Howard Ruben • April 12, 2023
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed launches new tiered loyalty program

    The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.

    By Dani James • April 12, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Person uses mounted fitness mirror equipment from Tonal
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    Courtesy of Tonal
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    Tonal founder Aly Orady steps down as CEO

    Orady is transitioning to the chief technology officer position as the company closes $130 million in financing.

    By Dani James • April 11, 2023
  • Casper storefront.
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    Kaarin Vembar/Retail Dive
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    Casper to sell Canadian operations for $20.6M

    The disruptor is handing over its Canadian business to traditional retailer Sleep Country, which operates 290 corporate-owned stores and 20 warehouses.

    By Dani James • April 10, 2023
  • Care/of's Sam's Club offering
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    Courtesy of Care/of
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    Care/of launches at Sam’s Club

    The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.

    By Howard Ruben • April 10, 2023
  • A group of young people stand in front of multicolored range of fabric.
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    Courtesy of Puma
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    Puma assembles team of young activists to tailor sustainability initiatives

    The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

    By Sara Karlovitch • April 10, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Gen Z still loves Nike, American Eagle

    Amazon remained teens' favorite e-commerce destination above brands’ direct-to-consumer sites, according to a survey by Piper Sandler.

    By Dani James • April 7, 2023
  • Interior of a Golden Goose store
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    Courtesy of Golden Goose
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    Golden Goose hits 500M euros in revenue in 2022

    The sneaker brand said that direct-to-consumer sales now account for 70% of the company’s total revenue.

    By Howard Ruben • April 7, 2023
  • People posed against a wall wearing blue underwear and white shirts
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    Permission granted by Saalt
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    Saalt launches underwear collection at Target

    The menstrual care brand is bringing its Comfort Collection period underwear to the mass retailer at a cheaper price than its own direct-to-consumer website.

    By Dani James • April 6, 2023
  • Three meal kits on a counter.
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    Courtesy of Blue Apron
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    DoorDash and Blue Apron cook up meal kit expansion

    The online food ordering and delivery platform’s DashMart now have the meal kit maker’s Heat & Eat options in 11 markets, including New York City.

    By Catherine Douglas Moran • April 6, 2023
  • Gainful's products including protein powder and flavor boosters
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    Courtesy of Gainful
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    Personalized nutrition brand Gainful launches at Target

    The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.

    By Howard Ruben • April 5, 2023
  • A hand holding yellow vitamin bottles in front of a Target store sign
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    Permission granted by Ritual
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    Supplement brand Ritual launches into Target

    The brand is also sold through Amazon and Whole Foods, and its vitamins are packaged in recycled materials.

    By Dani James • April 5, 2023
  • Amber colored Aesop bottle with white and black label
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    Permission granted by Natura & Co. / Aesop
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    L’Oréal to acquire Aesop for $2.5B

    The beauty corporation is buying the luxury brand from Natura & Co., which took a majority stake in 2012 and also operates The Body Shop.

    By Dani James • Updated April 4, 2023
  • A photo of seating outside a Foxtrot c-store.
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    Permission granted by Foxtrot
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    Foxtrot promotes Liz Williams to CEO

    As the former CFO takes her new post, the company’s previous chief executive, co-founder Mike LaVitola, is moving into the chairman role.

    By Jessica Loder • April 4, 2023
  • Several white cleaning bottles with black caps lined in a row
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    Courtesy of Unilever / The Laundress
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    The Laundress issues new recall of fabric conditioners

    The laundry care brand, which prides itself on selling “non-toxic” goods, has now detected the carcinogen ethylene oxide in some products.

    By Dani James • April 3, 2023
  • Yitty launches gender-affirming collection
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    Courtesy of Yitty
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    Lizzo’s Yitty launches gender-affirming shapewear

    The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.

    By Howard Ruben • April 3, 2023
  • Boxed
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    Courtesy of Boxed
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    Boxed files for Chapter 11 bankruptcy

    The company intends to sell its software business while it winds down retail operations over the next several weeks.

    By Jeff Wells • April 3, 2023
  • Several colorful pairs of underwear next to a pool
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    Permission granted by Tommy John
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    After 15 years, Tommy John reflects on its omnichannel mindset

    The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.

    By Dani James • April 3, 2023
  • A person holds a mobile phone with a screen that has a vest on it.
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    Anchiy via Getty Images
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    E-commerce deal count, value dropped in 2022: report

    The industry was impacted by increased macroeconomic pressures, but PitchBook found growth opportunities in buy now, pay later and re-commerce.

    By Dani James • March 31, 2023
  • Mackenzie Hughes and Sepp Straka sign with Mizzen+Main
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    Courtesy of Mizzen+Main
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    Mizzen+Main signs 5 PGA players

    The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.

    By Howard Ruben • March 31, 2023
  • Wolverine World Wide acquires fitness brand Sweaty Betty.
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    Courtesy of Business Wire
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    Sweaty Betty plans UK job cuts

    The brand’s CEO will exit in June as the activewear company reorganizes under Wolverine Worldwide’s International Group.

    By March 30, 2023
  • Dark brown and pastel colored hair care bottles
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    Permission granted by Prose
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    Prose appoints first chief scientific officer

    Marie Mignon was one of the hair care brand’s first employees and previously worked at L'Oréal for eight years.

    By Dani James • March 30, 2023
  • The Body Shop's refillable lipsticks
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    Courtesy of The Body Shop
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    The Body Shop expands refill program to include makeup

    The retailer now has refill stations in half of its U.S. stores and 800 of its locations globally.

    By Howard Ruben • March 29, 2023
  • Woman sitting on bean bag
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    Courtesy of Lovesac
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    Lovesac net sales up 22% in Q4 amid industry pressures

    The DTC furniture brand has been strengthening its wholesale presence, opening 33 new in-store pop-ups at Costco.

    By Dani James • March 29, 2023
  • Lululemon storefront.
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    Kaarin Vembar/Retail Dive
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    Lululemon revenue surges 30% in 2022, but Mirror drags down results

    The retailer took a $443 million impairment charge on the home workout business in Q4 as it pivots to an app-focused content model.

    By March 29, 2023