DTC: Page 45
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Diptyque Americas names first chief marketing officer
The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.
By Howard Ruben • March 10, 2023 -
Cuup enters brick and mortar with Bloomingdale’s partnership
The DTC lingerie brand is taking its first step into wholesale and bringing its fitting service to the 59th Street Flagship Store in New York City.
By Dani James • March 10, 2023 -
Explore the Trendline➔
gradyreese via Getty ImagesTrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Allbirds CFO exits as the brand pulls back on store openings
The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.
By Caroline Jansen • March 10, 2023 -
Zulily announces layoffs, again
The online retailer’s parent company, Qurate Retail Group, announced layoffs last week that mostly impacted HSN and QVC.
By Kaarin Moore • March 9, 2023 -
DTC apparel brand Buck Mason opens first Chicago store
Direct-to-consumer brands have been opening more stores in pursuit of profitability, but that strategy has not been fruitful for all.
By Tatiana Walk-Morris • March 9, 2023 -
Fly By Jing raises $12M
The Chinese food brand — which launched in 2018 — also appointed its first chief financial, operations and commercial officers.
By Dani James • March 9, 2023 -
Nike taps new head of women’s, DEI
Changes on the DTC side of the business will help support its digital-led strategy, the company said.
By Cara Salpini • March 8, 2023 -
Retrieved from Sundry on January 25, 2022
Digital Brands Group takes steps to go private
The company recently closed its acquisition of Sundry and has started the due diligence process with a private equity firm that approached it.
By Dani James • March 8, 2023 -
Grove Collaborative releases collection with Drew Barrymore
The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.
By Dani James • March 7, 2023 -
Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix
Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.
By Xanayra Marin-Lopez • March 7, 2023 -
Carhartt workwear partners with resale company Trove
The heritage workwear and apparel brand plans to pilot the program across six U.S. stores before expanding nationwide later this year.
By Natalie Schwartz • March 7, 2023 -
Versed names former Dollar Shave Club exec as CEO
The skin care brand has hired Kerry Sullivan, who most recently was the chief marketing officer of the DTC shaving company.
By Dani James • March 6, 2023 -
Alo Yoga launches digital collection in the metaverse
The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.
By Tatiana Walk-Morris • March 6, 2023 -
Blue Apron has a plan to avoid NYSE delisting
The company has until June 21, 2024, to address its global market capitalization listing standard deficiency and until June 21, 2023, to fix its share price listing standard deficiency.
By Catherine Douglas Moran • March 6, 2023 -
11 digitally native retailers at risk of bankruptcy
These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.
By Caroline Jansen • March 6, 2023 -
QVC, HSN parent lays off 12% of its workforce
The move, which affects some 400 employees, will generate $60 million in savings as Qurate Retail Group continues to work on its turnaround plan.
By Nate Delesline III • March 3, 2023 -
Showfields brings Hims & Hers, Chubbies to Miami store
The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products.
By Tatiana Walk-Morris • March 3, 2023 -
Ex-Twitter exec joins Peloton as new chief people officer
Dalana Brand is the second executive at Peloton to bring experience from the social media platform. She will report directly to CEO Barry McCarthy.
By Dani James • March 3, 2023 -
Deep Dive
What happened to Birchbox?
Over a year after being acquired by a women’s health company, the subscription beauty brand has a disabled website and outstanding vendor debts.
By Dani James • March 2, 2023 -
Footwear brand On expands into kids shoes
The new Cloud Play and Cloud Sky sneakers were adapted for the needs of children, with features such as fortified toe caps and strap closures.
By Dani James • March 2, 2023 -
Qurate Retail Group brings on Everlane vet as CFO
Bill Wafford, who also served as chief financial officer at J.C. Penney and The Vitamin Shoppe, is joining the company in the midst of its turnaround plan.
By Tatiana Walk-Morris • March 2, 2023 -
Meati brings on CPG veterans for supply chain and operations
The hires come as the mycelium meat analog company prepares for a national retail launch this year.
By Megan Poinski • March 2, 2023 -
Olaplex calls 2023 ‘a reset year’ as it braces for 41% sales hit in Q1
The DTC company, which is facing a lawsuit that alleges problems with its products, expects net sales to fall 15% for the year.
By Tatiana Walk-Morris • March 1, 2023 -
Fenty, Puma collaboration returns
Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.
By Dani James • March 1, 2023 -
Nearly 3 in 4 consumers plan to keep buying private label when the economy settles, survey says
Manufacturers’ and retailers’ efforts to improve store-branded offerings are paying off, as shoppers make price their most important consideration, the data from Attest shows.
By Megan Poinski • March 1, 2023