DTC: Page 46

  • A wood table with dining plate son it underneath a sign saying Yardbird
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    Courtesy of Yardbird
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    Yardbird to open 11 new showrooms

    While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint.

    By Dani James • March 16, 2023
  • Three people with brightly colored makeup and hair pose together
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    Permission granted by Lime Crime
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    Lime Crime launches makeup into Sally Beauty

    Lime Crime CEO Andrea Blieden discusses the value Sally’s unique customer base offers as the brand rapidly expands its wholesale presence.

    By Dani James • March 16, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative launches wellness hub to fuel growth

    CEO Stuart Landesberg spoke with Retail Dive about the creation of Grove Wellness and how it will support the company’s product innovation. 

    By Dani James • March 15, 2023
  • Haircare brand Living Proof's virtual store in the metaverse
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    Courtesy of Living Proof
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    Living Proof brings personalized beauty quiz to the metaverse

    The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.

    By • March 15, 2023
  • Patrick Ta eyeshadow palettes
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    Courtesy of Patrick Ta Beauty
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    Patrick Ta names beauty vet as CEO

    Kimberly Villatoro comes to the makeup brand with experience from Smashbox, Glamglow and Mattel.

    By Howard Ruben • March 15, 2023
  • A Glossier store in the Melrose area in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Glossier revamps executive team with new chief commercial officer

    The beauty brand also promoted two executives to chief creative director and chief marketer roles.

    By • March 15, 2023
  • Photo of a blue box with the name "Birchbox" on it, and several bottles of beauty products
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    Courtesy of Birchbox
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    Birchbox website comes back to life

    While the beauty company's website is back online after being disabled for several weeks, users are still unable to check out.

    By Dani James • March 14, 2023
  • Exterior of a brick building with the Etsy name on it.
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    Courtesy of Etsy
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    ‘An existential threat’: Brands react to Silicon Valley Bank’s collapse

    SVB was closed and taken over by federal regulators, leaving some brands in the dark about how they would access their capital.

    By Dani James • March 13, 2023
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Over 1 in 10 business leaders plan to switch to DTC model in 2023: study

    Companies cited better relationships and lifetime value with their customers as the biggest benefits of adopting the model, according to Circuit.

    By Howard Ruben • March 13, 2023
  • A Sephora storefront in the mall
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    Cara Salpini/Retail Dive
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    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Pacsun storefront featuring Princess Polly in the windows
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    Courtesy of Princess Polly
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    Princess Polly inks first wholesale partnership with Pacsun

    The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.

    By • March 13, 2023
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    What to watch in the DTC space in 2023

    Increased competition, layoffs and shifting channels are a few challenges direct-to-consumer brands are facing this year.

    By Retail Dive Staff • March 13, 2023
  • A display of Diptyque candles
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    Araya Doheny via Getty Images
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    Diptyque Americas names first chief marketing officer

    The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.

    By Howard Ruben • March 10, 2023
  • Store display of bras and undergarments
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    Permission granted by Matthew Carasella
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    Cuup enters brick and mortar with Bloomingdale’s partnership

    The DTC lingerie brand is taking its first step into wholesale and bringing its fitting service to the 59th Street Flagship Store in New York City. 

    By Dani James • March 10, 2023
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds CFO exits as the brand pulls back on store openings

    The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.

    By • March 10, 2023
  • Zulily's webpage
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    Courtesy of Zulily
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    Zulily announces layoffs, again

    The online retailer’s parent company, Qurate Retail Group, announced layoffs last week that mostly impacted HSN and QVC.

    By • March 9, 2023
  • Interior of a Buck Mason store. Shirts and tops are lined up on hangars. Shelves contain folded shirts, white vases and a few books.
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    Courtesy of Buck Mason
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    DTC apparel brand Buck Mason opens first Chicago store

    Direct-to-consumer brands have been opening more stores in pursuit of profitability, but that strategy has not been fruitful for all.

    By Tatiana Walk-Morris • March 9, 2023
  • Table with brightly colored jars, hands holding chopsticks and bowls of food
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    Courtesy of Fly By Jing
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    Fly By Jing raises $12M

    The Chinese food brand — which launched in 2018 — also appointed its first chief financial, operations and commercial officers.

    By Dani James • March 9, 2023
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike taps new head of women’s, DEI

    Changes on the DTC side of the business will help support its digital-led strategy, the company said.

    By • March 8, 2023
  • Sundry
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    Retrieved from Sundry on January 25, 2022
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    Digital Brands Group takes steps to go private

    The company recently closed its acquisition of Sundry and has started the due diligence process with a private equity firm that approached it. 

    By Dani James • March 8, 2023
  • Drew Barrymore, with light brown wavy hair, smiles at a camera surrounded by cleaning bottles and a pink background.
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    Courtesy of Grove Collaborative
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    Grove Collaborative releases collection with Drew Barrymore

    The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.

    By Dani James • March 7, 2023
  • Simone Biles signs with Athleta
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    Courtesy of Athleta
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    Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix

    Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.

    By • March 7, 2023
  • Carhartt Reworked website
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    Courtesy of Carhartt
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    Carhartt workwear partners with resale company Trove

    The heritage workwear and apparel brand plans to pilot the program across six U.S. stores before expanding nationwide later this year.

    By Natalie Schwartz • March 7, 2023
  • Several semi-transparent bottles of skincare in light blue and yellow colors
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    Courtesy of Versed
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    Versed names former Dollar Shave Club exec as CEO

    The skin care brand has hired Kerry Sullivan, who most recently was the chief marketing officer of the DTC shaving company.

    By Dani James • March 6, 2023
  • A digital avatar stretches in Alo Yoga-branded digital wearables.
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    Courtesy of Alo Yoga
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    Alo Yoga launches digital collection in the metaverse

    The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.

    By Tatiana Walk-Morris • March 6, 2023