Marketing: Page 95
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Courtesy of David's Bridal
David's Bridal, Betsey Johnson partner on shoe collection
The collection, which includes pumps as well as platform sneakers, is the latest offering from the retailer as it grows its products and tech experiences.
By Kaarin Moore • March 12, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
The virtual home includes shoppable hotspots where users can purchase the big-box retailer's springtime merchandise.
By Maria Monteros • March 10, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Unilever released a video as part of the campaign to remove the word "normal" from its advertising. The image was retrieved from its video on March 9, 2021.
Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes
The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow & Lovely.
By Peter Adams • March 10, 2021 -
Permission granted by Target
Target launches grocery brand centered on snacks and sweet treats
Favorite Day, which launches April 5, will include more than 700 products across categories like bakery, candy, ice cream and beverage mixers.
By Catherine Douglas Moran • March 9, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 9, 2021 -
iStock / Jovanmandic
Sponsored by LiveRamp3 steps to building an advertising business
Understanding whether or not your data and channels are of value to others takes time. Each step, however, is necessary to increase the value of your first-party data and kickstart a new revenue stream.
By Alice Stratton • March 8, 2021 -
Kate Spade creative director Nicola Glass to exit
The brand is in the middle of restructuring its leadership roles as it embarks upon a plan for growth.
By Kaarin Moore • March 5, 2021 -
Courtesy of Dollar Tree
Dollar Tree eyes at least 3K locations for rural concept stores
A new format that combines the retailer's namesake brand with Family Dollar's blends their assortment and aims for smaller, underserved markets.
By Ben Unglesbee • March 5, 2021 -
Courtesy of E.l.f. Cosmetics
ColumnRetail Therapy: E.l.f. Cosmetics taps Chipotle for its latest drop
The companies teamed up for a limited-edition collection, which features an avocado-shaped makeup sponge and ingredient-inspired eyeshadow palette.
By Caroline Jansen • March 5, 2021 -
thanyakij, bongkarn. (2019). Retrieved from Pexels.
Report: Most consumers abandon a brand after 3 bad experiences
Many disappointed customers don't complain directly to brands about negative interactions, costing companies revenue, a Coveo report found.
By Maria Monteros • March 4, 2021 -
Bed Bath & Beyond plots 8 private label launches this year
The first brand, Nestwell, will debut in March, with five more following in the next six months.
By Caroline Jansen • March 4, 2021 -
Courtesy of Instagram
Instagram launches Live Rooms in bid to expand livestreaming capabilities
Up to four people can livestream at once, and viewers can buy badges for hosts, as well as use other features such as Shopping and Live Fundraisers.
By Tatiana Walk-Morris • March 3, 2021 -
ThirdLove launches new ad campaign titled “Your Boobs Deserve ThirdLove.” The image was retrieved from that video on Feb. 24, 2021.
ColumnRetail Therapy: ThirdLove encourages women to end their bad 'bra-lationship'
The company launched a humorous ad campaign that depicts a support group for women enduring toxic affairs with bras.
By Maria Monteros • Feb. 26, 2021 -
Courtesy of Sephora
Sephora plans 260-store expansion through Kohl’s, owned stores
Sixty of the stores will be freestanding Sephora locations, as part of a "2020 strategy shift due to the impact of the pandemic."
By Cara Salpini • Feb. 26, 2021 -
Courtesy of American Eagle Outfitters
American Eagle creates AR shoppable jeans guide for Snapchat
With fewer customers shopping in-store, the retailer is leaning into social media experiences and its lingerie brand.
By Tatiana Walk-Morris and Cara Salpini • Feb. 26, 2021 -
Courtesy of Target
Target to roll out dedicated Apple shops inside 17 locations
The recent announcement is the latest shop-in-shop partnership the retailer has made following similar deals with Ulta and Disney.
By Maria Monteros • Feb. 25, 2021 -
Daphne Howland/Retail Dive
Macy's Media Network brings in $35M since launch
Debuted in August, the effort mirrors how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.
By Peter Adams • Feb. 24, 2021 -
Permission granted by Heyday
Skincare company Heyday raises $20M, plans ‘hundreds’ of franchised stores
The company is bringing on a former Rent the Runway exec to lead the expansion as it vows to invest in a more personalized online experience.
By Cara Salpini • Feb. 23, 2021 -
Permission granted by Fjällräven
Deep DiveThe outdoors boom spared many retailers from the harshest impacts of COVID
Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth.
By Cara Salpini • Feb. 23, 2021 -
What big-box retailers have to gain from DTC brands
The benefits for a direct-to-consumer brand sitting on a Walmart or Target shelf seem obvious. But mass merchants have a lot to learn from those brands.
By Caroline Jansen • Feb. 22, 2021 -
Permission granted by ThirdLove
ThirdLove expands into loungewear
This launch marks the first real expansion for the DTC brand, which up to this point, has been focused squarely on bras and underwear.
By Cara Salpini • Feb. 19, 2021 -
Retrieved from K-Swiss on February 19, 2021
ColumnRetail Therapy: The Girl Scouts step further into fashion
The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies.
By Caroline Jansen • Feb. 19, 2021 -
Courtesy of Standard
Standard Cognition hits $1B valuation with $150M investment
The autonomous checkout tech company plans to use the new funding to fuel its goal of reaching 50,000 stores in the next five years.
By Sam Silverstein • Feb. 19, 2021 -
Dr. Squatch released its first Super Bowl ad with the tagline, "You're Not A Dish." The image was retrieved from that video on Feb. 17, 2021.
DTC soap brand's first Super Bowl ad reaps rewards in market share
Dr. Squatch's top seller gained 200% in market share in its category on Amazon, according to Profitero.
By Maria Monteros • Feb. 17, 2021 -
Courtesy of Target
Target names new marketing chief amid leadership shuffle
The retailer announced a number of changes to its executive team, including the promotion of Cara Sylvester to the chief marketing and digital officer role.
By Maria Monteros • Feb. 17, 2021
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