Marketing: Page 94


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    Retrieved from Vans on April 09, 2021
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    Column

    Retail Therapy: The unlikely collab between Zabar's and Vans

    The famous Upper West Side grocery store teamed up with the footwear brand for its "Foot the Bill" initiative aimed at supporting local businesses.

    By April 9, 2021
  • Tractor Supply adds new loyalty program perks

    All Neighbor's Club members will receive points per dollar spent in addition to new benefits awarded to every tier level.

    By Tatiana Walk-Morris • April 9, 2021
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Zulily opens a Sustainability Shop.
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    Retrieved from Zulily on April 07, 2021
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    Zulily showcases eco-friendly items in first Sustainability Shop

    The shop will sell products that are reusable, made from recycled materials or recognized by a third party as meeting certain sustainability standards.

    By Tatiana Walk-Morris • April 9, 2021
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    Best Buy
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    Best Buy pilots $200 membership

    Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support. 

    By April 8, 2021
  • Nike's House of Innovation in New York
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    Cara Salpini/Retail Dive
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    Teen love for Nike appears to be unshakable

    The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.

    By April 8, 2021
  • Opinion

    Retail in a post-COVID world: We need to go back to the way we were

    While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner.

    By Howard Meitiner • April 8, 2021
  • EMarketer: Amazon's share of US digital ad market hits 10% for first time

    Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.

    By Robert Williams • April 7, 2021
  • Retail is the top advertiser on Facebook, study says

    Over the past year, retail's share of Facebook advertisers has grown from 15% to 17%, with 64% of retail advertisers returning. 

    By Tatiana Walk-Morris • April 7, 2021
  • J. Crew elevates Madewell execs to tackle marketing, digital

    Three of four appointments to the company's senior management team are Madewell execs gaining more responsibility.

    By Maria Monteros • April 7, 2021
  • Kleo Mack, Glossier's vice president of brand
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    Retrieved from Glossier on April 05, 2021
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    Glossier taps L'Oréal exec for VP of brand

    Kleo Mack will be responsible for growing the brand globally, including overseeing brand marketing and strategy.

    By April 6, 2021
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s debuts experiential House of Sport store concept

    The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services.

    By April 5, 2021
  • Unders by Proof
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    Courtesy of Proof
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    Proof launches new underwear line at Target

    The period-proof underwear brand snagged a partnership with Target a year after it launched.

    By Maria Monteros • April 5, 2021
  • H&M introduces Innovation Stories.
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    Courtesy of H&M
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    H&M features cactus leather in latest collection

    After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.

    By Tatiana Walk-Morris • April 5, 2021
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    Courtesy of Touchland
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    Deep Dive

    9 emerging DTCs to watch in 2021

    A lot has changed since Warby Parker and Dollar Shave Club entered the scene. In an increasingly crowded space, brands need to find what sets them apart.

    By March 30, 2021
  • Tommy Hilfiger hires former Gap executive Alegra O'Hare as CMO.
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    Courtesy of Tommy Hilfiger
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    Tommy Hilfiger hires former Gap exec as CMO

    Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.

    By Tatiana Walk-Morris • March 26, 2021
  • Miller Lite
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    Permission granted by Miller Lite
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    Column

    Retail Therapy: Miller Lite serves a whiff of classic bar aromas

    Missing the bar ambiance? Say no more: The beverage company launched a limited line of bar-scented candles.

    By Maria Monteros • March 26, 2021
  • Care/of
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    Permission granted by Care/of
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    Wellness brand Care/of to drop new vitamin line at Target

    The DTC brand's brick-and-mortar partnership will include three different multivitamins and five benefit-led blends.

    By Maria Monteros • March 25, 2021
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    Permission granted by Anthropologie
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    Anthropologie unveils first digital-only catalog on Pinterest

    The social media platform has seen 80% growth in engagement with shoppable items over the past year.

    By Robert Williams • March 24, 2021
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond kicks off private label rollout with Nestwell launch

    Chief Merchandising Officer Joe Hartsig discusses the first of eight owned brands set to debut this year and how they fit into the retailer's turnaround plan.

    By March 22, 2021
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    Retrieved from Staff on March 19, 2021
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    Retail Therapy: This DTC brand takes the plunge

    Just when you thought every category had been "disrupted" by a direct-to-consumer brand, Staff made its bet on a bathroom essential.

    By March 19, 2021
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    Retrieved from Dollar General on October 08, 2020
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    Dollar General ramps up expansion of Popshelf concept

    The discounter is eyeing 3,000 total locations for the new format, which targets higher income women in suburbs. 

    By March 19, 2021
  • Five Below to expand higher-price concept to 30% of stores by year-end

    The retailer plans to add up to 180 prototype stores that incorporate the Five Beyond concept. 

    By March 18, 2021
  • Wayfair names new chief marketer

    Bob Sherwin will succeed Ed Macri, who served as chief marketing and product officer and has been with the online retailer for the past 14 years.

    By March 17, 2021
  • A bus stop with a bright blue sign that reads "57th Street and Broadway" sits across the street from a Nordstrom store.
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    Daphne Howland/Retail Dive
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    Nordstrom debuts interactive livestreams

    In the last year, in response to the pandemic, the retailer launched virtual styling services and enabled shoppable social media.

    By March 17, 2021
  • A light post sits just below the big red sign on Macy's flagship store.
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    Daphne Howland/Retail Dive
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    Who's the 'department store' now?

    Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.

    By March 15, 2021