Marketing: Page 94
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Retrieved from Vans on April 09, 2021Column
Retail Therapy: The unlikely collab between Zabar's and Vans
The famous Upper West Side grocery store teamed up with the footwear brand for its "Foot the Bill" initiative aimed at supporting local businesses.
By Caroline Jansen • April 9, 2021 -
Tractor Supply adds new loyalty program perks
All Neighbor's Club members will receive points per dollar spent in addition to new benefits awarded to every tier level.
By Tatiana Walk-Morris • April 9, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Retrieved from Zulily on April 07, 2021
Zulily showcases eco-friendly items in first Sustainability Shop
The shop will sell products that are reusable, made from recycled materials or recognized by a third party as meeting certain sustainability standards.
By Tatiana Walk-Morris • April 9, 2021 -
Best Buy pilots $200 membership
Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support.
By Kaarin Moore • April 8, 2021 -
Teen love for Nike appears to be unshakable
The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.
By Daphne Howland • April 8, 2021 -
Opinion
Retail in a post-COVID world: We need to go back to the way we were
While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner.
By Howard Meitiner • April 8, 2021 -
EMarketer: Amazon's share of US digital ad market hits 10% for first time
Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.
By Robert Williams • April 7, 2021 -
Retail is the top advertiser on Facebook, study says
Over the past year, retail's share of Facebook advertisers has grown from 15% to 17%, with 64% of retail advertisers returning.
By Tatiana Walk-Morris • April 7, 2021 -
J. Crew elevates Madewell execs to tackle marketing, digital
Three of four appointments to the company's senior management team are Madewell execs gaining more responsibility.
By Maria Monteros • April 7, 2021 -
Retrieved from Glossier on April 05, 2021
Glossier taps L'Oréal exec for VP of brand
Kleo Mack will be responsible for growing the brand globally, including overseeing brand marketing and strategy.
By Cara Salpini • April 6, 2021 -
Dick’s debuts experiential House of Sport store concept
The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services.
By Cara Salpini • April 5, 2021 -
Proof launches new underwear line at Target
The period-proof underwear brand snagged a partnership with Target a year after it launched.
By Maria Monteros • April 5, 2021 -
H&M features cactus leather in latest collection
After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.
By Tatiana Walk-Morris • April 5, 2021 -
Deep Dive
9 emerging DTCs to watch in 2021
A lot has changed since Warby Parker and Dollar Shave Club entered the scene. In an increasingly crowded space, brands need to find what sets them apart.
By Caroline Jansen • March 30, 2021 -
Tommy Hilfiger hires former Gap exec as CMO
Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.
By Tatiana Walk-Morris • March 26, 2021 -
Column
Retail Therapy: Miller Lite serves a whiff of classic bar aromas
Missing the bar ambiance? Say no more: The beverage company launched a limited line of bar-scented candles.
By Maria Monteros • March 26, 2021 -
Wellness brand Care/of to drop new vitamin line at Target
The DTC brand's brick-and-mortar partnership will include three different multivitamins and five benefit-led blends.
By Maria Monteros • March 25, 2021 -
Anthropologie unveils first digital-only catalog on Pinterest
The social media platform has seen 80% growth in engagement with shoppable items over the past year.
By Robert Williams • March 24, 2021 -
Bed Bath & Beyond kicks off private label rollout with Nestwell launch
Chief Merchandising Officer Joe Hartsig discusses the first of eight owned brands set to debut this year and how they fit into the retailer's turnaround plan.
By Caroline Jansen • March 22, 2021 -
Retrieved from Staff on March 19, 2021Column
Retail Therapy: This DTC brand takes the plunge
Just when you thought every category had been "disrupted" by a direct-to-consumer brand, Staff made its bet on a bathroom essential.
By Caroline Jansen • March 19, 2021 -
Retrieved from Dollar General on October 08, 2020
Dollar General ramps up expansion of Popshelf concept
The discounter is eyeing 3,000 total locations for the new format, which targets higher income women in suburbs.
By Ben Unglesbee • March 19, 2021 -
Five Below to expand higher-price concept to 30% of stores by year-end
The retailer plans to add up to 180 prototype stores that incorporate the Five Beyond concept.
By Ben Unglesbee • March 18, 2021 -
Wayfair names new chief marketer
Bob Sherwin will succeed Ed Macri, who served as chief marketing and product officer and has been with the online retailer for the past 14 years.
By Caroline Jansen • March 17, 2021 -
Nordstrom debuts interactive livestreams
In the last year, in response to the pandemic, the retailer launched virtual styling services and enabled shoppable social media.
By Daphne Howland • March 17, 2021 -
Who's the 'department store' now?
Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.
By Daphne Howland • March 15, 2021