Marketing: Page 94


  • Bloomingdale's new concept store, Bloomie's, to open in August 2021.
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    Courtesy of Macy's Inc.
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    Bloomingdale’s unveils concept store Bloomie’s

    The first location, which is 22,000 square feet, will open in Virginia in August as parent company Macy's continues to make good on its turnaround strategy. 

    By July 8, 2021
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    Courtesy of Andie
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    DTC swimwear brand Andie launches campaign with Demi Moore

    Titled "Together," the effort includes Moore and her daughters to help represent strength and unity after a year largely defined by the pandemic.

    By July 8, 2021
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Gap Yeezy puffer jacket
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    Courtesy of Gap Inc.
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    Is Yeezy Gap a billion-dollar brand?

    The retailer that once defined American casual fashion is trying to regain attention by collaborating with one of the world's most idiosyncratic artists. 

    By July 8, 2021
  • Instagram Logo
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    Retrieved from Instagram on April 28, 2021
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    'We're no longer a photo-sharing app,' says head of Instagram

    The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.

    By Tatiana Walk-Morris • July 7, 2021
  • Image of Walmart-Ibotta cash rebate partnership
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    Courtesy of Walmart
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    Walmart expands Ibotta partnership with new cash-back rewards

    The retailer will also join the Ibotta Performance Network (IPN), which distributes rebates via third-party sites like social media and recipe hubs.

    By Asa Hiken • July 7, 2021
  • A headshot of Jeff Bezos.
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    Courtesy of Amazon
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    Deep Dive

    Is it 'Day Two' at Amazon yet?

    Most analysts expect little change from Jeff Bezos' departure as CEO. But he's leaving unfinished business for longtime lieutenant Andy Jassy.

    By July 7, 2021
  • Walmart launches private brand insulin
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    Courtesy of Walmart
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    Column

    The Weekly Closeout: Walmart's private brand insulin and who's buying Reebok?

    The big-box giant is expanding on its healthcare ambitions, and we have a better idea who's bidding for Adidas' baby brother now.

    By Retail Dive Staff • July 2, 2021
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    Courtesy of Pabst Blue Ribbon
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    Column

    Retail Therapy: Beer brands go all out this July 4th

    Natural Light set its sights on breaking a slip and slide world record, while Pabst Blue Ribbon created a pack of beer inspired by America's founding.

    By July 2, 2021
  • Walmart Store Exterior at Night
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    Courtesy of Walmart
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    Kanye West and Yeezy sue Walmart over knockoff shoes

    As the retailer's third-party marketplace expands, so could headaches over fake goods.

    By June 29, 2021
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Adore Me accuses Rihanna's Savage x Fenty of trademark infringement

    The direct-to-consumer lingerie brand claims that its rival's keywords purposely led online consumers astray, but that may be more of a tech issue.

    By June 29, 2021
  • Pacsun launches Pacsun kids
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    Courtesy of Pacsun
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    Pacsun launches gender-neutral kids category

    Items will be available on the retailer's website, in pop-ups later this year at its flagship locations and with wholesale partner Nordstrom.

    By June 29, 2021
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    Ridofranz via Getty Images
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    Sponsored by FedEx Office

    Survey data reveals innovative ways for retailers to use print

    It's been long said that necessity is the mother of invention. As devastating as it has been, the pandemic has also required businesses to be creative like never before.

    June 28, 2021
  • Target Monopoly
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    Courtesy of Target
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    Column

    Retail Therapy: Target rolls the dice on a themed Monopoly set

    The retailer and Hasbro teamed up to produce a Bullseye edition of the classic game.

    By Maria Monteros • June 25, 2021
  • Instagram visual search feature
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    Courtesy of Facebook
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    Facebook expands Shops feature to WhatsApp, adds AR try-on to Instagram

    The social network will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.

    By Tatiana Walk-Morris • June 24, 2021
  • Nordstrom partners with Indochino for shop-in-shops.
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    Courtesy of Indochino, Nordstrom
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    Nordstrom to open 21 Indochino custom apparel shops in stores

    The partnership expands the department store's men's category with made-to-measure suiting. 

    By June 23, 2021
  • DTC brand Stojo goes to Target
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    Courtesy of Stojo
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    Target to add DTC pet, homewares brands in stores

    For both Stojo and Jinx, the partnership is their first brick-and-mortar placement with a big-box retailer.

    By Tatiana Walk-Morris • June 23, 2021
  • NTWRK hires former Foot Locker exec as first chief marketer.
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    Retrieved from NTWRK on June 22, 2021
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    NTWRK hires Foot Locker exec as first chief marketer

    The new CMO steps in as livestream platforms are raising capital and the U.S. livestream market is poised for growth.

    By Tatiana Walk-Morris • June 22, 2021
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    Courtesy of Amazon
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    Prime Day is just another summer sale

    Amazon is destined to sell its own devices and collect new memberships, but competing sales from retailers make it less special.

    By June 21, 2021
  • Hero introduces Stories feature for shoppable e-commerce.
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    Retrieved from Hero on June 21, 2021
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    Virtual shopping startup Hero launches short-form video feature

    The tool allows store employees and product experts to create shoppable videos and tag the products featured within the app.

    By Tatiana Walk-Morris • June 21, 2021
  • A prize package from Whole Foods for its 2021 summer giveaway with The Weather Channel
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    Courtesy of Whole Foods
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    Column

    Retail Therapy: Whole Foods, The Weather Channel team up to guarantee summer fun

    With the help of meteorologist Stephanie Abrams, the Amazon-owned grocer will give away prizes if consumers' plans are spoiled by rain.

    By June 18, 2021
  • Glossier storefront in New York
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    Cara Salpini/Retail Dive
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    Glossier gets back into physical retail with plans for 3 stores

    The DTC beauty brand's two permanent stores were shut down due to the pandemic, and these openings replace them.

    By Updated June 18, 2021
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    Courtesy of L Brands
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    Victoria's Secret's split from L Brands

    Victoria's Secret is (finally) trying to get women's attention

    The brand's board will be almost totally female, and its angels have been replaced with a collective of powerful women. Will the turnabout work?

    By June 17, 2021
  • Reebok Reconnect campaign
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    Retrieved from Reebook on June 16, 2021
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    Reebok releases first glimpse at new brand direction

    With a sale on the horizon, the athletics brand has released a series of videos under the guidance of a new creative team.

    By June 16, 2021
  • Adidas techfit period proof tights
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    Courtesy of Adidas
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    Adidas drops leak-proof activewear collection

    Joining DTC brand Thinx, the sportswear giant is looking to create products to help athletes deal with their periods.

    By June 16, 2021
  • A picture of the exterior of a CVS Pharmacy with the logo and name in view.
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    Bruce Bennett via Getty Images
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    CVS to change key loyalty benefit for the first time in 20 years

    The retailer will pay back 2% in ExtraBucks just moments after every transaction instead of quarterly.

    By Tatiana Walk-Morris • June 16, 2021