Marketing: Page 93
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LeoPatrizi via Getty Images
Sponsored by WazeAs spring shopping fever surges, here's how to bring customers to your door
As buyers prepare to fling open their wallets, retailers can actively promote themselves at the moment of decision to make their store a stop of choice.
April 26, 2021 -
Courtesy of JanSport
ColumnRetail Therapy: JanSport teams up with Nicole McLaughlin to reimagine its products
From bras to slippers, the upcycle artist turned the brand's popular backpacks into completely new items.
By Caroline Jansen • April 23, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Love Beauty and Planet
Love Beauty and Planet launches first refillable hair care at Target
The brand debuted reusable shampoo and conditioner bottles in mass retail as part of its commitment to tackling sustainability.
By Maria Monteros • April 23, 2021 -
Courtesy of Athleta
Nike loses Simone Biles to Athleta
A Nike athlete since 2015, Biles will now work with Athleta on her own product line. She joins Allyson Felix, another former Nike athlete, on Athleta's roster.
By Cara Salpini • Updated April 23, 2021 -
Daphne Howland/Retail Dive
VF Corp names new CFO
The company also announced the appointment of Kristin Harrer, former marketing exec of Dollar Shave Club, as Vans' global chief marketing officer.
By Kaarin Moore • April 22, 2021 -
Courtesy of Amazon
Amazon launches hair salon to test AR, point-and-learn tech
Offering hair care and styling services while testing in-store technology, the concept will debut in a two-story shop in London's Spitalfields district.
By Tatiana Walk-Morris • April 21, 2021 -
Courtesy of Andie
DTC swimwear brand Andie debuts intimates
The launch is the beginning of "a significant platform expansion into other categories," the brand said.
By Cara Salpini • April 21, 2021 -
Adeline Kon/Retail Dive
Deep DiveRight now, retailers are writing their own rules on climate action. Does that need to change?
With an executive order in place and mounting pressure from multiple sides, climate regulation is brewing.
By Maria Monteros • April 21, 2021 -
Kohl's Tommy Hilfiger partnership is another blow to Macy's, malls
The retailer has amassed an impressive roster of brands that are otherwise fleeing department stores.
By Daphne Howland • April 20, 2021 -
Courtesy of Lululemon
Lululemon to launch resale program for 'like new' products
The initiative will start in just two markets, California and Texas, and comes about a week after Nike launched its footwear refurbishment program.
By Cara Salpini • April 20, 2021 -
Cara Salpini/Retail Dive
Nike's Kobe Bryant partnership comes to an end
The athletics retailer first signed the basketball legend in 2003, and said he remains a "deeply loved member of the Nike family."
By Cara Salpini • April 20, 2021 -
Courtesy of Native
DTC brand Native launches sunscreen line
The company, which got its start selling natural deodorants, now has its sights set on attracting customers who want streak-free, natural sunscreens.
By Tatiana Walk-Morris • April 19, 2021 -
Brands could lose fickle Gen Zers over poor digital experiences, survey finds
Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began.
By Robert Williams • April 16, 2021 -
Courtesy of J.C. Penney
J.C. Penney debuts private home brand, Loom + Forge
With three home brand launches recently, the retailer appears to be trying to capitalize on the category's boom in the past year.
By Caroline Jansen • April 16, 2021 -
Courtesy of Elliott Jerome Brown Jr.
ColumnRetail Therapy: White Castle serves fast food with style
The restaurant chain partnered with award-winning fashion line Telfar to produce new employee uniforms and a limited-edition collection.
By Maria Monteros • April 16, 2021 -
Courtesy of Dollar Tree
Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Solutions and Aki Technologies.
By Peter Adams • April 15, 2021 -
Macy’s Backstage opening 45 shop-in-shops
Betting big on off-price, the department store will operate 10 more spaces than originally planned, along with more freestanding stores.
By Daphne Howland • April 15, 2021 -
Courtesy of West Elm
West Elm launches influencer ambassador program
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
By Tatiana Walk-Morris • April 14, 2021 -
Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category.
By Natalie Black (Koltun) • April 14, 2021 -
Permission granted by Loop
How 5 companies are tackling issues with sustainable packaging this year
From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.
By Cara Salpini • April 14, 2021 -
Courtesy of FabFitFun
With its latest launch, FabFitFun provides most customized experience to date
Co-founder Katie Echevarria Rosen Kitchens discusses what drove the subscription box service to add the new membership feature.
By Caroline Jansen • Updated April 13, 2021 -
Permission granted by Grove Collaborative
Grove Collaborative to enter physical retail for first time via Target
The DTC brand's best-selling items will be sold in stores along with educational displays debunking myths about sustainable products.
By Maria Monteros • April 13, 2021 -
Courtesy of Amazon
Amazon unveils Aplenty, its newest private label food brand
The line will soon include hundreds of sweet and salty snacks, frozen foods and standard pantry items in Amazon Fresh stores and online.
By Sam Silverstein • April 13, 2021 -
EBay to host in-person events to authenticate collectibles
Customers will be given an estimation of their product's worth and the option to sell it through the e-commerce marketplace.
By Tatiana Walk-Morris • April 12, 2021 -
As CMO appointments rose in 2020, women lost ground, study says
Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.
By Robert Williams • April 12, 2021
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