Marketing: Page

  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
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    Getty Images
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    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

    By Jessica Hammers • Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By Peter Adams • Aug. 15, 2022
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Four people wearing Tommy Hilfiger apparel stand smiling in front of a collection of clothes arranged by color to look like the brand's red, white and blue colorblock logo.
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    Courtesy of ThredUp
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    Column

    The Weekly Closeout: Tommy Hilfiger teams with ThredUp, and has inflation finally peaked?

    The iconic fashion brand will provide shopping credit for certain items returned to ThredUp. Meanwhile, prices in July were flat month to month.

    By Retail Dive Staff • Aug. 12, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images
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    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.

    By Peter Adams • Aug. 10, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest
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    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By • Aug. 10, 2022
  • Interior shot of an Abercrombie store. Two mannequins wearing short sleeves and long pants are central, with tables and racks of clothing around them. Four mannequins stand in the main window.
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch launches ‘getaway’ store design concept

    The retailer wants to make every day feel like the start of a long weekend with a store aesthetic that is a “nod to a chic hotel lobby.” 

    By • Aug. 9, 2022
  • Side by side pictures. On the left two people sit on a couch, both wearing hats, sweaters and pants. On the right a group of four people are outdoors in snow wearing jackets.
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    Courtesy of Fast Retailing
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    GU to open first store in US

    The Uniqlo sister brand will launch a pop-up in New York City this fall. 

    By • Aug. 8, 2022
  • A person runs in Under Armour's UA Flow Synchronicity running shoe for women.
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    Permission granted by Under Armour
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    Why running brands are finally making shoes for women

    As the sport rises in popularity, brands are breaking from tradition and investing in running shoes that are actually manufactured for a woman’s foot.

    By • Aug. 8, 2022
  • ThredUp clean out envelope and box.
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    Courtesy of ThredUp
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    ThredUp hires first chief marketer in years

    Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.

    By • Aug. 5, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Column

    The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line

    Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon. 

    By Retail Dive Staff • Aug. 5, 2022
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Facebook to shut down live shopping feature

    The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.

    By • Aug. 4, 2022
  • A screenshot of a mobile phone displaying Twitter's Location Spotlight feature.
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    Courtesy of Twitter
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    Twitter expands location tool, courses for small businesses

    The platform has been releasing new social commerce features to connect customers with brands on the platform. 

    By Tatiana Walk-Morris • Aug. 4, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Chris Kelly • Aug. 3, 2022
  • McLaren Engineering used a 500-ton crane to place a 130-ton crane seven stories high atop Tiffany & Co.
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    Courtesy of Orange County Ironworks
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    Tiffany to sell NFTs with matching necklaces

    The luxury jewelry retailer will sell 250 CryptoPunk NFTs that buyers can redeem for 30 ethers — or close to $50,000 — each.

    By • Aug. 2, 2022
  • Five children, all wearing hats, climb on a jungle gym.
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    Courtesy of Lids
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    Lids launches first private label for kids

    Explore by Lids, which was designed for children ages four to seven, was an idea first pitched to the company by interns. 

    By • Aug. 2, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart launches product refurbishment program

    The Walmart Restored program is now online and will be in select stores this fall. 

    By • Aug. 1, 2022
  • Walmart's General Store interior shop shows books, games and outdoor gear for sale.
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    Courtesy of Walmart
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    Walmart to open small general stores at Getaway outposts

    The big-box retailer is partnering with the hospitality company to help “make traveling to nature even easier and convenient.”

    By • Aug. 1, 2022
  • A person wearing jeans frames Levi's SilverTab with their hands.
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    Courtesy of Kohl's
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    Kohl’s, Levi’s to introduce ’90s-style capsule collection

    The collection aims to capitalize on trends supported by Gen Z as those consumers head back to school.

    By Tatiana Walk-Morris • Aug. 1, 2022
  • Drew Barrymore joins Grove Collaborative.
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    Courtesy of Grove Collaborative
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    Grove Collaborative aims to curb plastic waste in campaign with Drew Barrymore, Sir Richard Branson

    The DTC company wants to combat the narrative that there’s nothing consumers can do about plastic waste. 

    By Tatiana Walk-Morris • July 29, 2022
  • Someone ties the laces of Lululemon's yellow Chargefeel cross-training shoe.
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    Courtesy of Lululemon
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    Column

    The Weekly Closeout: Lululemon launches its third shoe and Williams Sonoma’s president resigns

    The new Chargefeel cross-training shoe comes in 14 colorways, and Ryan Ross will be replaced by former Chief Marketing Officer Felix Carbullido.

    By Retail Dive Staff • July 29, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal
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    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By Robert Williams • July 29, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods debuts virtual high school experience on Roblox

    Brands and retailers are flocking to the platform in the hopes of reaching younger consumers.

    By Tatiana Walk-Morris • July 28, 2022
  • Saks Off 5th names a new COO.
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    Courtesy of Saks Off 5th
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    Saks Off 5th partners with Rent the Runway

    Customers can purchase secondhand designer items from Rent the Runway on a new “pre-owned” section of Saks Off 5th’s website. 

    By • July 28, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
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    Courtesy of Gap
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    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By Jessica Hammers • July 28, 2022
  • Mannequins flank large wooden letters spelling out the word "market."
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    Courtesy of Macy's
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    Will Macy’s off-mall bet pay off?

    As the traditional mall declines, a lot is riding on how well the department store can execute its small-format, strip-center strategy. And whether it should.

    By • July 27, 2022