Marketing: Page

  • Multiple tech displays inside an Apple shop-in-shop at a Target store.
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    Courtesy of Target
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    Target triples Apple shop-in-shops ahead of holidays

    The tech giant now has over 150 branded locations inside Target stores as the two companies expand their partnership. 

    By • Oct. 26, 2022
  • iHeartMedia's metaverse activation, iHeartLand
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    Courtesy of iHeartMedia
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    Why brands should go beyond a metaverse cameo

    Executives with iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy during an Advertising Week panel.

    By Jessica Hammers • Oct. 26, 2022
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • A black-and-white photo of a black plastic garbage bag with handles, filled with clothing.
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    Courtesy of Gap Inc.
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    Deep Dive

    Gap’s real Yeezy problem

    The struggling brand is left with garbage bags full of clothes from a collaboration meant to revitalize its fortunes.

    By • Oct. 25, 2022
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s announces November holiday sales events

    The department store and other major retailers are competing for consumers' dollars with early sales and month-long discounts. 

    By Tatiana Walk-Morris • Oct. 25, 2022
  • Tan dress cover hanger on a rack saying "BHLDN"
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    Valerie Hinojosa via Flickr

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    Deep Dive

    Retail would like to buy a vowel

    Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.

    By • Oct. 24, 2022
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple hires new chief marketer

    Keira Krausz starts the position on Nov. 1, replacing Patrice Varni who is leaving the DTC company after a little more than a year. 

    By Tatiana Walk-Morris • Oct. 21, 2022
  • Three iPhones grouped together. On the left is products of shoes, the middle shows a woman putting on lip liner, and the right shows a screen full of data insights.
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    Courtesy of Klarna
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    Klarna releases price comparison search tool, shoppable video

    CEO Sebastian Siemiatkowski says the new products mark the company's "evolution to becoming a place where consumers and retailers can now search, discover, and create."

    By Tatiana Walk-Morris • Oct. 20, 2022
  • A child plays with toys on a rug next to a couch with a Christmas tree in the background.
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    Courtesy of Walmart
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    Walmart announces early Black Friday deals online, in store

    The retailer is bringing back its “Black Friday Deals for Days” event, beginning in early November and featuring products from Lego, Dyson and Apple.

    By Tatiana Walk-Morris • Oct. 20, 2022
  • The word "shop" in a Google search bar.
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    Permission granted by Google
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    Google enhances shopping experience for search

    The company’s updates come just as consumers — who are feeling the impact of high prices — start shopping for holiday gifts. 

    By • Oct. 20, 2022
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target’s Deal Days event drives an uptick in store traffic: report

    The retailer saw a 3.2% bump in footfall during its October holiday sale event, according to Placer.ai.

    By Tatiana Walk-Morris • Oct. 19, 2022
  • The interior of a clothing store.
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    Courtesy of Amazon
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    Amazon opens second Style fashion store

    An Amazon Style is now open in Columbus, Ohio, and uses technology to personalize the shopping experience. 

    By • Oct. 19, 2022
  • A person smiles at smart phone being held up on a tripod.
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    Courtesy of Walmart
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    Walmart launches beta version of content creator platform

    The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

    By • Oct. 18, 2022
  • A photo illustration of lasagna and ingredients overlaid with a web browser.
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

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    How Walmart is experimenting with shoppable content

    From recipe site integrations to interactive videos, the retailer has embraced partnerships that aim to boost inspiration and ease for at-home cooking. 

    By Catherine Douglas Moran, , • Oct. 18, 2022
  • An Amazon Prime delivery truck sits at a facility.
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    Courtesy of Amazon
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    Amazon’s fall sales event estimated to have fallen short of Prime Day — while still raking in billions

    Transaction values and revenue in the holiday kickoff sale came in well under the company’s traditional summer sale this year, according to outside estimates.

    By • Oct. 14, 2022
  • Gathering of holiday gift items including shirts, stockings, slippers and pillows.
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    Courtesy of J.C. Penney
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    J.C. Penney to offer holiday sales throughout November

    The retailer has tapped the Backstreet Boys for a Facebook Live event to kick off its holiday festivities.

    By Tatiana Walk-Morris • Oct. 14, 2022
  • Mattress Firm storefront.
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    Permission granted by Mattress Firm
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    Column

    The Weekly Closeout: Lacoste names deputy CEO and Mattress Firm is (still) mulling an IPO

    Catherine Spindler was most recently the company’s chief brand officer, while the mattress company’s owner is still figuring out what to do with it.

    By Retail Dive Staff • Oct. 14, 2022
  • Victoria's Secret fragrance
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    Daphne Howland/Retail Dive
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    Victoria’s Secret aims for $7.4B in revenue with focus on core merchandise and international expansion

    The intimates giant will take back market share from DTC rivals thanks in part to its dramatic marketing pivot, CEO Martin Waters said Thursday.

    By • Oct. 13, 2022
  • A Nordstrom storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Nordstrom touts events, services ahead of the holidays

    From gifting stations to holiday breakfasts, the department store is prepping for a busy season at its stores.

    By Tatiana Walk-Morris • Oct. 13, 2022
  • Holiday shopping bags
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    Getty Images
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    Marketers ramp up promotions to curb expected holiday lows, survey says

    During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

    By Jessica Hammers • Oct. 11, 2022
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Target starts Black Friday deals early

    The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.

    By • Oct. 10, 2022
  • Multicultural group of young friends bonding outdoors
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    Getty Images
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    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 10, 2022
  • Fashion store with dresses, handbags and shoes.
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    stock.adobe.com/Heorshe

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    Sponsored by Cushman & Wakefield

    U.S. luxury rising: Driving engagement in new markets and creating artful retail experiences

    A lack of international tourists, supply chain constraints and rising costs have not stopped luxury brands from thriving in the ever-evolving U.S. retail landscape.

    By Barrie Scardina • Oct. 10, 2022
  • Kanye West at Milk Studios
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    Getty Images
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    Adidas says its Yeezy partnership is ‘under review’

    The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.

    By • Oct. 7, 2022
  • Tupperware bowl full of fruit on a table.
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    Courtesy of Tupperware
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    Column

    The Weekly Closeout: Tupperware is now at Target and Hasbro’s $8.5B plan

    Tupperware is on a journey to reach a younger demographic, and the toy brand announced an ambitious financial growth strategy.

    By Retail Dive Staff • Oct. 7, 2022
  • External shot of a Loft store.
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    "Ann Taylor Loft store" by Mike Mozart is licensed under CC BY 2.0
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    Ann Taylor, Loft debut tiered loyalty program

    The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.

    By Tatiana Walk-Morris • Oct. 6, 2022