Marketing: Page 96
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Banana Republic names new chief brand officer
Ana Andjelic has 15 years of experience leading luxury lifestyle brands and joins the retailer at a time when the public is rethinking workwear.
By Kaarin Moore • Feb. 17, 2021 -
Courtesy of Walmart
Walmart+ gains traction 5 months after launch
Less than a year after its release, the subscription service has attracted up to 8.2 million members, a CIRP study found.
By Maria Monteros • Feb. 12, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of L.L. Bean
L.L. Bean unveils athleisure collection
The launch comes "at a time that feels especially relevant" from a retailer that has sold outdoor and comfortable apparel for more than a century.
By Daphne Howland • Feb. 12, 2021 -
Courtesy of Save the Chimps
ColumnRetail Therapy: A chimp sanctuary will help heal the brokenhearted
Get a piñata with your ex's name on it from Save the Chimps, and a chimpanzee will break it — for a cause, of course.
By Maria Monteros • Feb. 12, 2021 -
Deep Dive
Marketers play it safe as pandemic's effects linger
Industry leaders are pinning their hopes on a better year, but experts say marketing likely won't return to normal anytime soon.
By Maria Monteros • Feb. 10, 2021 -
Dick’s Sporting Goods expands clearance store concept
The retailer announced it will open four Warehouse stores and one traditional store at a time when much of the industry is challenged.
By Kaarin Moore • Feb. 10, 2021 -
Pinterest’s ascent continues as holidays spur explosive adoption of shopping ads
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
By Peter Adams • Feb. 9, 2021 -
Kohl's turns to Eddie Bauer as outdoor sales surge
The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30%.
By Daphne Howland • Feb. 8, 2021 -
Courtesy of photographer Devin Allen, Under Armour, UNDR ARMR x DVNLLN
Retailers tout initiatives for Black History Month
But many Black-owned brands are getting swept up in a public relations rush that could undermine their long-term success.
By Daphne Howland • Feb. 5, 2021 -
Courtesy of Lowe's
ColumnRetail Therapy: Lowe's wants couples to celebrate Valentine's Day in its stores
The home improvement retailer is hosting a "Night of Lowemance" where 50 couples will be invited to an in-store splash painting date night.
By Caroline Jansen • Feb. 5, 2021 -
Permission granted by Uoma Beauty
Sharon Chuter, Ulta partner on Make it Black campaign
Beauty retailers will repackage their most iconic products in black to redefine what the word means, with proceeds going to Black founders and businesses.
By Cara Salpini • Feb. 5, 2021 -
Courtesy of Walmart
Walmart acquires Thunder ad tech as it preps self-serve display portal
The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.
By Peter Adams • Feb. 4, 2021 -
Deep DiveWhat does a government reckoning with Google and Facebook mean for retail?
For many, the tech giants are key to customer acquisition online, and they dominate the market for digital advertising, making them all but unavoidable for retailers.
By Ben Unglesbee • Feb. 4, 2021 -
Everlane taps Nike exec for first chief marketer
As it grows beyond its startup days, the DTC basics brand also named its first general manager of e-commerce, arriving from Rothy's.
By Cara Salpini • Feb. 3, 2021 -
Daphne Howland/Retail Dive
Ulta to double Black-owned brands by year's end
In a set of wide-ranging commitments that span several departments, the beauty retailer plans over $25 million in investments to further diversity efforts.
By Cara Salpini • Feb. 3, 2021 -
Permission granted by Foot Locker
What 2021 means for sports marketing — and how Foot Locker's approaching it now
Priorities have changed for sports retailers. Foot Locker has invested in digital-focused campaigns, but companies need more than a new marketing strategy to succeed.
By Cara Salpini • Feb. 3, 2021 -
Courtesy of Native
DTC brand Native launches hair care line
The company, which primarily sells deodorants and soaps, is debuting its first line of hair products exclusively at Target.
By Maria Monteros • Feb. 3, 2021 -
Courtesy of Google
Google introduces Black-owned business distinction in its Shopping tab
Searches for Black-owned business have increased 600% year over year based on Google Trends data, according to the company.
By Tatiana Walk-Morris • Feb. 2, 2021 -
Permission granted by Gelmart
Why a manufacturer is launching a DTC investment arm
Gelmart, a 70-year-old intimates maker that incubated Lively, will offer funding and supply chain support to brands in its wheelhouse.
By Cara Salpini • Feb. 2, 2021 -
Courtesy of CNW Group/Canopy Growth Corporation
ColumnRetail Therapy: Martha Stewart releases CBD line for dogs
The lifestyle guru partnered with Canopy Growth to produce cannabidiol products for pups. Because they get stressed too.
By Maria Monteros • Jan. 29, 2021 -
Courtesy of Walmart
Walmart announces overhaul of ad business
Now known as Walmart Connect, the retail media network is looking to scale into a top 10 offering by developing its own demand-side platform.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Target
Target partners with Levi’s for lifestyle collection
The big-box retailer is launching a limited-edition line with Levi Strauss, which includes home, pet, accessories and apparel.
By Maria Monteros • Jan. 28, 2021 -
"Mosaic District, Bright-light district in deep suburbia" by Payton Chung is licensed under CC BY 2.0
Small format ‘Bloomies’ to open this fall
The 22,000-square-foot store is being built in the Mosaic District in Virginia and marks yet another blow to the traditional mall from parent Macy's.
By Daphne Howland • Jan. 27, 2021 -
How DTC brands will approach physical retail in 2021
As cities empty and landlords look to ink deals, digitally native brands might have a chance to accelerate their brick-and-mortar strategies.
By Caroline Jansen • Jan. 26, 2021 -
Retrieved from Ipsy on January 25, 2021
Ipsy launches personal care brand Refreshments
The brand includes products like body cream and razor kits at a time when the makeup category has suffered due to a shift in consumer focus.
By Caroline Jansen • Jan. 25, 2021
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