Marketing: Page 68

  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Adidas says its Yeezy partnership is ‘under review’

    The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.

    By • Oct. 7, 2022
  • Tupperware bowl full of fruit on a table.
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    Courtesy of Tupperware
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    Column

    The Weekly Closeout: Tupperware is now at Target and Hasbro’s $8.5B plan

    Tupperware is on a journey to reach a younger demographic, and the toy brand announced an ambitious financial growth strategy.

    By Retail Dive Staff • Oct. 7, 2022
  • Header Image Explore the Trendline➔
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    Shutterstock.com

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    Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • External shot of a Loft store.
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    "Ann Taylor Loft store" by Mike Mozart is licensed under CC BY 2.0
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    Ann Taylor, Loft debut tiered loyalty program

    The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.

    By Tatiana Walk-Morris • Oct. 6, 2022
  • Walmart Store Exterior at Night
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    Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
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    Walmart rolls out October holiday deals event

    The retailer joins other large companies in starting holiday sales early as consumers alter their shopping habits in response to inflation.

    By Tatiana Walk-Morris • Oct. 6, 2022
  • Two people run on a trail in a natural landscape.
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    Courtesy of REI
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    REI commits to closing stores on Black Friday forever

    In 2015, the retailer made waves for its decision to forgo sales on the biggest shopping day of the year. Now it’s tradition.

    By • Oct. 5, 2022
  • Digital illustration of two characters sitting in chairs by a pool with a large house in the distance.
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    Courtesy of West Elm
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    West Elm to replicate furniture, decor on Roblox

    More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.

    By Tatiana Walk-Morris • Oct. 5, 2022
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Allbirds’ wholesale roster expands once more with REI deal

    The brand is swiftly growing its list of retail partners as it searches for a path to profitability.

    By • Oct. 4, 2022
  • Kohl's storefront
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    Courtesy of Kohl's
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    Kohl’s joins early holiday promos trend with October deals

    Like other big retailers, Kohl’s is starting promotions early in what could be a critical season for the company. 

    By Tatiana Walk-Morris • Oct. 4, 2022
  • Two paper bags with the Amazon Prime logo sit on a mat outside of a door.
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    Courtesy of Amazon
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    Amazon rebrands discounted membership as it launches Amazon Access hub

    Information on Prime Access will be available on the site, as well as details on layaway and SNAP EBT programs.

    By Tatiana Walk-Morris • Oct. 4, 2022
  • A Black person with flowing hair gives a smile.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret unveils latest message in branding revamp

    The retailer’s “Undefinable” campaign underscores its new focus, but there’s a lot of catching up to do in what is now a highly competitive market.

    By • Oct. 3, 2022
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    Michael M. Santiago via Getty Images
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    Bed Bath & Beyond to consolidate brands within enhanced mobile app

    After two quarters of decline, the company is focusing on digital operations and the brands its customers prefer.

    By Tatiana Walk-Morris • Oct. 3, 2022
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    Joe Raedle via Getty Images
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    Study: Only 10% of shoppers expect to spend more this holiday season

    Gartner found purchase decisions are being driven by price (65%), value (53%) and free shipping (51%).

    By Tatiana Walk-Morris • Sept. 30, 2022
  • Two side-by-side photographic portraits, the left in color and the right in black and white.
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    Courtesy of Supergoop
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    Supergoop expands executive team

    Company veteran Britany LeBlanc was promoted to chief marketing officer, and LVMH alum Ryan Crowley will be chief financial and chief operating officer.

    By • Sept. 30, 2022
  • Beyond Yoga's entrance to its first store
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    Courtesy of Beyond Yoga
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    Column

    The Weekly Closeout: Beyond Yoga opens its first store and H&M looks to cut costs

    The active brand is planning more stores down the pike, while the fast-fashion retailer is hoping to stem losses by charging for returns.

    By Retail Dive Staff • Sept. 30, 2022
  • A line of fitness instructors standing together.
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    Courtesy of Lululemon
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    Lululemon puts Mirror acquisition to use with Lululemon Studio program

    The membership, launching next week, costs $39 per month and requires customers to own the at-home fitness device.

    By • Sept. 30, 2022
  • A pair of black boots next to dollar signs and starred reviews.
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    Permission granted by Google
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    Google debuts 3D sneaker tool, new shopping features

    The technology company will provide more personalized recommendations to users and assist businesses in creating 3D product models.

    By • Sept. 29, 2022
  • A portrait of fashion designer Daniel Lee wearing a brown leather bomber jacket with brown fur trim.
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    Courtesy of Burberry
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    Burberry nabs Daniel Lee as creative chief

    The British fashion designer is credited with reviving Kering-owned Bottega Veneta, though he left abruptly last year after three years as creative director.

    By • Sept. 29, 2022
  • A headshot of Jennifer Ingraffea.
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    Courtesy of The North Face
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    The North Face fills chief marketer, merchandiser spots with Nike vets

    Sophie Bambuck will take on the marketing role while Jennifer Ingraffea will fill the merchandising position as the brand builds out its leadership team.

    By • Sept. 28, 2022
  • Against a backdrop of snow-covered mountains and blue skies streaked with clouds, three cyclists pedal along a path flanked by tall grasses and marked by a wooden sign reading "South Jenny Lake."
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    Courtesy of REI Co-op
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    REI will open stores late on Election Day so employees can vote

    The retailer joins nearly 2,000 others in ensuring that work schedules allow for time to cast a ballot.

    By • Sept. 27, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    Walmart aims to shift Gen Z perceptions with expansive Roblox play

    Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

    By Peter Adams • Sept. 27, 2022
  • Against a bright blue background, the word "Prime" in black lettering and "Early Access Sale" in white lettering sit above a brown box with the words "October-12" and glittery curlicues and dots.
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    Courtesy of Amazon
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    Amazon, Target kick off holiday sales early

    The retailers are unleashing seasonal specials in early October, and more are likely to follow as inflation pushes consumers to seek out good deals.

    By • Sept. 26, 2022
  • Peloton Bike+
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    Courtesy of Peloton
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    Peloton’s head of marketing, chief commercial officer exit

    Dara Treseder is leaving Oct. 4 to become the CMO of Autodesk and Kevin Cornils exited last Friday.

    By • Sept. 26, 2022
  • Three students play basketball on a Nike Grind court.
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    Courtesy of Nike
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    The Weekly Closeout: Home Depot employees move to unionize and Nike launches recycling program on Alipay

    Philadelphia workers for the home improvement retailer filed with the National Labor Relations Board, while the athletics brand partnered with Ant Group’s Green Energy Initiative.

    By Retail Dive Staff • Sept. 23, 2022
  • In a dimly lit room, a party-goer in a long blue dress, wearing a tiara, stares into the camera.
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    Courtesy of Lord & Taylor
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    Online only, Lord & Taylor unveils fall merchandising, new logo

    The 200-year-old department store is aiming for an “elevated experience” as it attempts a reboot — but “don’t call it a comeback.”

    By • Sept. 23, 2022
  • A women in a cardigan sweater and white shirt smiles while holding a phone in her right hand and two packages in her left.
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    AsiaVision via Getty Images
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    E-commerce apps lose pandemic luster: report

    New research shows downloads and marketing spending is declining amid shifts in consumer behavior, data privacy changes and recession fears.

    By Aaron Baar • Sept. 23, 2022