Marketing: Page 67
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Column
The Weekly Closeout: Petco partners with Nationwide for pet insurance and Shopify plans on becoming profitable
The pet retailer will begin offering plans starting next year, and the e-commerce company had a second-quarter revenue increase of 22%.
By Retail Dive Staff • Oct. 28, 2022 -
Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination
The virtual experience is an effort to secure its position with the microgeneration of consumers who came of age during the pandemic.
By Aaron Baar • Oct. 27, 2022 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Belk hires Stein Mart vet as chief merchandising officer
MaryAnne Morin will take on the role, replacing Chris Kolbe, who was CMO for a little more than a year.
By Tatiana Walk-Morris • Oct. 26, 2022 -
Target triples Apple shop-in-shops ahead of holidays
The tech giant now has over 150 branded locations inside Target stores as the two companies expand their partnership.
By Ben Unglesbee • Oct. 26, 2022 -
Why brands should go beyond a metaverse cameo
Executives with iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy during an Advertising Week panel.
By Jessica Hammers • Oct. 26, 2022 -
Deep Dive
Gap’s real Yeezy problem
The struggling brand is left with garbage bags full of clothes from a collaboration meant to revitalize its fortunes.
By Daphne Howland • Oct. 25, 2022 -
Kohl’s announces November holiday sales events
The department store and other major retailers are competing for consumers' dollars with early sales and month-long discounts.
By Tatiana Walk-Morris • Oct. 25, 2022 -
Deep Dive
Retail would like to buy a vowel
Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.
By Cara Salpini • Oct. 24, 2022 -
Purple hires new chief marketer
Keira Krausz starts the position on Nov. 1, replacing Patrice Varni who is leaving the DTC company after a little more than a year.
By Tatiana Walk-Morris • Oct. 21, 2022 -
Klarna releases price comparison search tool, shoppable video
CEO Sebastian Siemiatkowski says the new products mark the company's "evolution to becoming a place where consumers and retailers can now search, discover, and create."
By Tatiana Walk-Morris • Oct. 20, 2022 -
Walmart announces early Black Friday deals online, in store
The retailer is bringing back its “Black Friday Deals for Days” event, beginning in early November and featuring products from Lego, Dyson and Apple.
By Tatiana Walk-Morris • Oct. 20, 2022 -
Google enhances shopping experience for search
The company’s updates come just as consumers — who are feeling the impact of high prices — start shopping for holiday gifts.
By Dani James • Oct. 20, 2022 -
Target’s Deal Days event drives an uptick in store traffic: report
The retailer saw a 3.2% bump in footfall during its October holiday sale event, according to Placer.ai.
By Tatiana Walk-Morris • Oct. 19, 2022 -
Amazon opens second Style fashion store
An Amazon Style is now open in Columbus, Ohio, and uses technology to personalize the shopping experience.
By Kaarin Moore • Oct. 19, 2022 -
Walmart launches beta version of content creator platform
The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.
By Dani James • Oct. 18, 2022 -
How Walmart is experimenting with shoppable content
From recipe site integrations to interactive videos, the retailer has embraced partnerships that aim to boost inspiration and ease for at-home cooking.
By Catherine Douglas Moran, Julia Himmel, Shaun Lucas • Oct. 18, 2022 -
Amazon’s fall sales event estimated to have fallen short of Prime Day — while still raking in billions
Transaction values and revenue in the holiday kickoff sale came in well under the company’s traditional summer sale this year, according to outside estimates.
By Ben Unglesbee • Oct. 14, 2022 -
J.C. Penney to offer holiday sales throughout November
The retailer has tapped the Backstreet Boys for a Facebook Live event to kick off its holiday festivities.
By Tatiana Walk-Morris • Oct. 14, 2022 -
Column
The Weekly Closeout: Lacoste names deputy CEO and Mattress Firm is (still) mulling an IPO
Catherine Spindler was most recently the company’s chief brand officer, while the mattress company’s owner is still figuring out what to do with it.
By Retail Dive Staff • Oct. 14, 2022 -
Victoria’s Secret aims for $7.4B in revenue with focus on core merchandise and international expansion
The intimates giant will take back market share from DTC rivals thanks in part to its dramatic marketing pivot, CEO Martin Waters said Thursday.
By Daphne Howland • Oct. 13, 2022 -
Nordstrom touts events, services ahead of the holidays
From gifting stations to holiday breakfasts, the department store is prepping for a busy season at its stores.
By Tatiana Walk-Morris • Oct. 13, 2022 -
Marketers ramp up promotions to curb expected holiday lows, survey says
During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.
By Jessica Hammers • Oct. 11, 2022 -
Target starts Black Friday deals early
The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.
By Kaarin Moore • Oct. 10, 2022 -
How Gen Z breaks marketing’s cultural mold
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
By Aaron Baar • Oct. 10, 2022 -
Sponsored by Cushman & Wakefield
U.S. luxury rising: Driving engagement in new markets and creating artful retail experiences
A lack of international tourists, supply chain constraints and rising costs have not stopped luxury brands from thriving in the ever-evolving U.S. retail landscape.
By Barrie Scardina • Oct. 10, 2022