Marketing: Page 69

  • Destination XL storefront
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    "DXL Men's Apparel store located in Natick, MA." by JCarnellDXLG is licensed under CC BY-SA 4.0
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    Destination XL loses marketing chief, names replacement

    Ujjwal Dhoot played a major role in the big-and-tall retailer’s turnaround and hunt for market share. 

    By • Sept. 22, 2022
  • Headshot of Kylie Jenner.
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    Courtesy of Macy's
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    Macy’s partners with Kylie Cosmetics

    A limited-edition holiday collection featuring cosmetics, gift sets and ornaments will be available online and in select stores Oct. 1.  

    By • Sept. 22, 2022
  • Header Image Explore the Trendline➔
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    Shutterstock.com

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    Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A line of Beautycounter products in various skin tone shades.
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    Permission granted by Beautycounter
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    What can an Amazon Fashion executive do for Beautycounter?

    Kara Trousdale joined the beauty brand as its chief commercial officer in March and is bringing lessons from the e-commerce giant to help guide its omnichannel strategy.

    By • Sept. 21, 2022
  • Teenage students talking at school
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    FG Trade via Getty Images
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    Gen Z’s demands and values are redefining grocers’ online presence

    This younger generation, regarded for their activism, holds companies accountable for their ethical standards, panelists said during a Groceryshop session Tuesday. 

    By Peyton Bigora • Sept. 21, 2022
  • Internal entrance of a JC Penney store, with the redesigned beauty section at the entrance at the store.
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    Courtesy of JCPenney
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    J.C. Penney Beauty to expand nationwide

    The concept is currently in 10 pilot locations and will increase to 600 stores by the spring of 2023.

    By • Sept. 20, 2022
  • Two girls jumping on a couch
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    Courtesy of Lovesac
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    How Lovesac went from selling bean bags to nearing $500M in sales

    Founder Shawn Nelson discusses how the company shifted sales from stores to online all while operating profitably.

    By • Sept. 20, 2022
  • Christian Siriano stands holding a rolling rack of clothes.
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    Permission granted by Shane LaVancher
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    Xcel Brands launches C. Wonder by Christian Siriano

    Siriano was named the creative director of the new brand, which will launch in the spring of 2023. 

    By • Sept. 19, 2022
  • Patagonia founder Yvon Chouinard sits at a desk.
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    Courtesy of Patagonia
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    How Patagonia’s shakeup challenges marketers to act on sustainability

    As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.

    By Jessica Hammers • Sept. 19, 2022
  • Laboratory research, dropping liquid to test tubes, Blue tone
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    Permission granted by Veeva Systems
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    Sponsored by Appriss Retail

    The billion dollar impact of order claim fraud

    With the growth of online shopping, ecommerce retailers should be turning their attention to another type of fraud with potentially far greater impact on the bottom line.

    Sept. 19, 2022
  • Five different beauty products with the Barneys New York label.
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    Courtesy of Authentic Brands Group
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    Barneys New York emerges with a beauty line

    Parent Authentic Brands Group announced a deal with Korean-based lifestyle company Gloent Group to develop, manufacture and distribute products.

    By • Sept. 16, 2022
  • A blue Amazon Prime truck bearing the company's logo is parked outside one of its warehouse centers.
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    Dan Kitwood/Getty Images via Getty Images
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    Amazon expands email marketing tools for brands seeking new customers

    Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

    By Peter Adams • Sept. 16, 2022
  • Walmart's Be Your Own Model functionality
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    Courtesy of Walmart
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    Walmart expands virtual try-on functionality with Be Your Own Model

    iOS customers in the U.S. will be able to upload images of themselves to virtually try on over 270,000 apparel items.

    By • Sept. 15, 2022
  • A Fossil storefront.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Fossil hires chief marketer

    While some retailers and brands hire veteran marketing talent, research suggests that companies are bumping up their marketing budgets.

    By Tatiana Walk-Morris • Sept. 14, 2022
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    Ikea
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    Ikea adds delivery perks to loyalty program

    The retailer is offering Ikea Family members a 5% discount on eligible in-store purchases and discounts on select delivery methods for online orders.

    By • Sept. 14, 2022
  • A desk and chairs in an office
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    Courtesy of Branch
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    West Elm partners with DTC office furniture brand Branch

    The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.

    By • Sept. 13, 2022
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    MeUndies
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    MeUndies bulks up executive team with new CFO, chief marketer

    The two new execs will oversee key functions as the DTC brand charts its growth path.

    By Tatiana Walk-Morris • Sept. 13, 2022
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Target partners with FAO Schwarz on exclusive, multiyear deal

    The retailer's stores will feature a dedicated space for the toy company, with demonstrations at select stores throughout the holiday season.

    By • Sept. 12, 2022
  • Qurate
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    Cara Salpini/Retail Dive
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    HSN creates YouTube TV channel

    The company wants to connect with more shoppers, but industry analysts are concerned about whether it can weather economic volatility.

    By Tatiana Walk-Morris • Sept. 12, 2022
  • Traffic including cars and a cyclist ride by a Bloomingdale's store under blue skies, as a nearby pedestrian crosses the street.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Bloomingdale’s turns 150 and Jerry Seinfeld models for Kith

    The department store has a slew of celebrations lined up and the sitcom star is just the latest in a history of unexpected models for the streetwear brand.

    By Retail Dive Staff • Sept. 9, 2022
  • Virtual exterior shot of a Bloomingdale's storefront that is in the sky. A zeppelin with the words 'big brown drone' hovers in the right corner.
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    Permission granted by Bloomingdale's
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    Bloomingdale’s debuts virtual store during New York Fashion Week

    The iconic retailer’s digital space celebrates its 150th anniversary and provides access to exclusive collections from luxury brands.

    By Tatiana Walk-Morris • Sept. 9, 2022
  • Puma NITRO NFRNO and NITRO Fastroid Sneakers, debuting at NYFW
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    Courtesy of Puma
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    Puma’s first metaverse experience ties NFTs to NYFW

    Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.

    By Chris Kelly • Sept. 8, 2022
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Adore Me to host first live runway show at Fashion Week

    The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.

    By Tatiana Walk-Morris • Sept. 8, 2022
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s chief marketing officer exits as company realigns structure

    The company is reorganizing its leadership structure, with its marketing team now reporting to Executive Vice President of Merchandising Bill Boltz.

    By • Sept. 7, 2022
  • The interior of a Levi's shop-in-shop, with jeans and t-shirts against a wall and a central island with shirts folded and hanging.
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    Courtesy of Business WIre
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    Levi’s opens shop-in-shop in Hudson’s Bay

    The brand’s 6,600-square-foot shop features tech-enabled fitting rooms and tailoring services.

    By Tatiana Walk-Morris • Sept. 7, 2022
  • Gap materials for its fall 2022 campaign, "Icons."
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    Courtesy of Gap
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    Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

    Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.

    By Jessica Hammers • Sept. 7, 2022