Marketing: Page 70


  • Pacsun launches Pacsun kids
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    Courtesy of Pacsun
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    Consumers want gender-neutral clothing. Some retailers are listening.

    As demand grows for inclusive shopping experiences, brands are entering a category that changes the way labels and sizing work.

    By Sept. 7, 2022
  • A graphic that features Maybelline's new playable ad mini-game
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    Courtesy of Zynga
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    Maybelline partners with Zynga for playable ad integration

    The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.

    By Aaron Baar • Sept. 6, 2022
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Express Edit storefront on 14th St NW in Washington, DC.
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    Kaarin Vembar/Retail Dive
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    6 Express Edit stores to open in the next 90 days

    The concept stores from Express are acquiring new shoppers and reactivating lapsed customers. 

    By Sept. 2, 2022
  • Sam's Club
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    Courtesy of Sam's Club
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    Column

    The Weekly Closeout: Sam’s Club raises membership prices and the majority of Americans approve of labor unions

    The warehouse club is hiking membership costs for the first time in a decade, and 71% of people in the U.S. now approve of the organizations.

    By Retail Dive Staff • Sept. 2, 2022
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond to close stores, lay off staff as part of turnaround plan

    The retailer also announced it has secured $500 million in new financing and will sell shares to raise additional cash.

    By Aug. 31, 2022
  • Dog pulling on toy
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    Courtesy of Bark
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    Bark inks deal to sell through Tractor Supply

    The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.

    By Aug. 30, 2022
  • 7Collection
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    Retrieved from 7-Eleven press release.
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    7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’

    The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.

    By Brett Dworski • Aug. 25, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 25, 2022
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
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    Retrieved from Walmart on August 24, 2022
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    Walmart unveils rewards program for Walmart+ members

    Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.

    By Catherine Douglas Moran • Aug. 24, 2022
  • An exterior sign on a Macy's store.
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    Daphne Howland/Retail Dive
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    Macy’s keeps a firm grip on inventory in Q2

    The department store lowered its outlook for the year, however, and continues to lose market share, analysts say.

    By Aug. 23, 2022
  • A Bath and Body Works storefront
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    Cara Salpini/Retail Dive
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    Bath & Body Works launches nationwide loyalty program, app

    Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content. 

    By Aug. 23, 2022
  • Afterpay logo on a phone screen
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    Courtesy of Afterpay
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    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Aug. 23, 2022
  • A purple Hanky Panky storefront in New York City.
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    Courtesy of Hanky Panky
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    Hanky Panky opens first store in New York

    After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.

    By Tatiana Walk-Morris • Aug. 23, 2022
  • Women at bookstore choosing a book to buy
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    M_a_y_a via Getty Images
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    Sponsored by Waze

    3 trends in retail you must know to attract on-the-go consumers

    Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.

    Aug. 22, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By Peter Adams • Aug. 19, 2022
  • A storefront with main door open, a purple sign in front.
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    Cara Salpini/Retail Dive
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    Column

    The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself

    The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.

    By Retail Dive Staff • Aug. 19, 2022
  • Billboard advertisements on buildings in Times Square.
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    Stephen Chernin / Stringer via Getty Images
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    Retail CMO budgets increased in 2022: Gartner

    Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

    By Aug. 17, 2022
  • Walgreens storefront
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    Courtesy of Walgreens
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    Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role

    Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.

    By Aug. 17, 2022
  • Kohl's storefront
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    Courtesy of Kohl's
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    Kohl’s names chief marketing officer

    Interim CMO Christie Raymond takes on the role permanently as she looks to scale the retailer’s in-house retail media agency.

    By Aug. 17, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By Peter Adams • Aug. 16, 2022
  • Casper
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    Courtesy of Casper
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    ‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

    After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

    By Aug. 15, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
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    gradyreese via Getty Images
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    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

    By Jessica Hammers • Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By Peter Adams • Aug. 15, 2022
  • Four people wearing Tommy Hilfiger apparel stand smiling in front of a collection of clothes arranged by color to look like the brand's red, white and blue colorblock logo.
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    Courtesy of ThredUp
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    Column

    The Weekly Closeout: Tommy Hilfiger teams with ThredUp, and has inflation finally peaked?

    The iconic fashion brand will provide shopping credit for certain items returned to ThredUp. Meanwhile, prices in July were flat month to month.

    By Retail Dive Staff • Aug. 12, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images
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    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.

    By Peter Adams • Aug. 10, 2022