Marketing: Page 70
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Consumers want gender-neutral clothing. Some retailers are listening.
As demand grows for inclusive shopping experiences, brands are entering a category that changes the way labels and sizing work.
By Dani James • Sept. 7, 2022 -
Maybelline partners with Zynga for playable ad integration
The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.
By Aaron Baar • Sept. 6, 2022 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
6 Express Edit stores to open in the next 90 days
The concept stores from Express are acquiring new shoppers and reactivating lapsed customers.
By Kaarin Moore • Sept. 2, 2022 -
Column
The Weekly Closeout: Sam’s Club raises membership prices and the majority of Americans approve of labor unions
The warehouse club is hiking membership costs for the first time in a decade, and 71% of people in the U.S. now approve of the organizations.
By Retail Dive Staff • Sept. 2, 2022 -
Bed Bath & Beyond to close stores, lay off staff as part of turnaround plan
The retailer also announced it has secured $500 million in new financing and will sell shares to raise additional cash.
By Caroline Jansen • Aug. 31, 2022 -
Bark inks deal to sell through Tractor Supply
The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.
By Caroline Jansen • Aug. 30, 2022 -
Retrieved from 7-Eleven press release.
7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’
The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.
By Brett Dworski • Aug. 25, 2022 -
Shopify adds collaboration tool to connect brands with content creators
The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.
By Aaron Baar • Aug. 25, 2022 -
Retrieved from Walmart on August 24, 2022
Walmart unveils rewards program for Walmart+ members
Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.
By Catherine Douglas Moran • Aug. 24, 2022 -
Macy’s keeps a firm grip on inventory in Q2
The department store lowered its outlook for the year, however, and continues to lose market share, analysts say.
By Daphne Howland • Aug. 23, 2022 -
Bath & Body Works launches nationwide loyalty program, app
Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content.
By Kaarin Moore • Aug. 23, 2022 -
Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week
The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.
By Dani James • Aug. 23, 2022 -
Hanky Panky opens first store in New York
After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.
By Tatiana Walk-Morris • Aug. 23, 2022 -
Sponsored by Waze
3 trends in retail you must know to attract on-the-go consumers
Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.
Aug. 22, 2022 -
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
By Peter Adams • Aug. 19, 2022 -
Column
The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself
The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.
By Retail Dive Staff • Aug. 19, 2022 -
Retail CMO budgets increased in 2022: Gartner
Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.
By Dani James • Aug. 17, 2022 -
Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role
Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.
By Cara Salpini • Aug. 17, 2022 -
Kohl’s names chief marketing officer
Interim CMO Christie Raymond takes on the role permanently as she looks to scale the retailer’s in-house retail media agency.
By Kaarin Moore • Aug. 17, 2022 -
Walmart picks Paramount as streaming partner for membership plan
Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.
By Peter Adams • Aug. 16, 2022 -
‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward
After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.
By Caroline Jansen • Aug. 15, 2022 -
Wish rebrands in attempt to stay afloat against competition
The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.
By Jessica Hammers • Aug. 15, 2022 -
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
By Peter Adams • Aug. 15, 2022 -
Column
The Weekly Closeout: Tommy Hilfiger teams with ThredUp, and has inflation finally peaked?
The iconic fashion brand will provide shopping credit for certain items returned to ThredUp. Meanwhile, prices in July were flat month to month.
By Retail Dive Staff • Aug. 12, 2022 -
Walmart reportedly seeks streaming partner to bolster Walmart+
The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.
By Peter Adams • Aug. 10, 2022