Meeker: Lines blur between ads, content, products, transactions

The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

By Chantal Tode • June 1, 2017

Best Buy revamps smartphone shopping in-store, online

In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.

By Dan O'Shea • May 31, 2017

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Report: Amazon Prime's 'Style Code' live fashion show canceled

The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

By Daphne Howland • May 31, 2017

Dunkin’ Donuts integrates Masterpass with mobile app, loyalty program

In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.

By Dan O'Shea • May 30, 2017

Snapchat parent snaps up a drone startup

But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?

By David Kirkpatrick , Peter Adams • May 30, 2017

Family Dollar to roll out revamped stores and private brands

The chain's parent company plans to renovate 250 stores and introduce Home Line and Katoomba Candy Co. brands to its portfolio.

By Keith Loria • May 30, 2017

Home Depot, Lowe’s flex omnichannel strength

Home improvement retailers are proving to be ahead of the game in executing omnichannel strategies, enabling shoppers to easily pick up online orders in stores, among other things.

By Dan O'Shea • May 30, 2017

Study: Many smartphone sessions start without aim, giving retailers an opportunity

Nearly half of mobile sessions begin with no particular app in mind, while about 19% of sessions begin after users have received a push notification from an app, Mobile Posse data show.

By Dan O'Shea • May 29, 2017

StepsAway opens up mobile CRM to brick-and-mortar retailers

The company's new mobile solution aims to help retailers give shoppers personalized mobile offers in real time while they are visiting stores.

By Dan O'Shea • May 29, 2017

Google Assistant now controls Geeni smart light bulbs

The company’s move rivals Ikea's recent push into the smart home market — which some onlookers say will take off this year.

By Dan O'Shea • May 25, 2017

Pinterest pins monetization hopes on autoplay promoted video

Adidas, J.C. Penney and L'Oréal Paris are among the brands that have tested new video ad options on the social media platform.

By Rob Williams • May 25, 2017

Lancôme boosts mobile speed, sales with Google’s progressive web app

The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.

By Natalie Black (Koltun) • May 24, 2017

Google plots downfall of last-click attribution, ascension of machine learning

A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.

By Chantal Tode • May 24, 2017

City Furniture equips store associates with IBM mobile apps

The Florida-based regional retailer is deploying enterprise mobile apps from IBM to help store associates improve customer experiences.

By Dan O'Shea • May 22, 2017

Lowe’s unveils AR app for in-home projects

The new Vision app for the Lenovo Phab 2 Pro lets shoppers envision redesigned living spaces with virtual drop-ins of the retailer's products.

By Dan O'Shea • May 21, 2017

Under Armour's MLB diamond debut tees up early

Baseball Commissioner Rob Manfred announced that the branded player uniforms will launch in 2019, starting the 10-year partnership a year earlier than planned.

By Dan O'Shea • May 18, 2017

Pinterest expands visual search tech to ads

Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products sought in visual search.

By Dan O'Shea • May 16, 2017

Reflektion, Mad Mobile team to give retailers omnichannel view

The partnership will allow retailers who are joint clients of the firms to access data about customers' online activity while they're in stores.

By Dan O'Shea • May 16, 2017

QR codes are back! But are they really better than before?

Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

By Chantal Tode • May 16, 2017

Fashion Tech Lab aims to fund, innovate, connect with sustainability in mind

Digital entrepreneur Miroslava Duma is spearheading the startup accelerator, which is focused on investing in and developing sustainable technologies for the fashion industry.

By Dan O'Shea • May 15, 2017

Lowe's 'exosuit' gives employees a robotic boost

The home improvement retailer is piloting the use of robotic-enhanced suits that help employees lift and move products more efficiently to reduce fatigue.

By Dan O'Shea • May 15, 2017

Wayfair enables photo-based visual product search

Using the AI-enhanced feature, users can find products among its selection that are of a similar style to items they take pictures of with their mobile devices.

By Dan O'Shea • May 15, 2017

Diageo, Amazon Prime partner to produce 'shoppable' films

Links to the spirit brand's e-commerce site are embedded in documentary-style 20-minute shorts running on the video platform.

By David Kirkpatrick • May 15, 2017

Lululemon targets younger consumers with new ad campaign

The campaign mixes yoga fundamentals with a push to promote the Canadian retailer’s athleisure apparel, fit to be worn on the street.

By Daphne Howland • May 15, 2017

How marketers can weather influencer marketing's messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.

By Peter Adams • May 15, 2017