Kohl's takes aim at urban millennials, fast fashion with k/lab

The "trend" team behind the new line will scour social media to determine what designs are hot and what kind of clothes it should be selling, then move quickly to get them into the production pipeline.

By Dan O'Shea • Nov. 10, 2016

Wal-Mart rolls out mobile-exclusive Black Friday deals

With shopping visits on mobile devices set to outpace desktops this holiday season, the retail giant is steering deals and discounts to its flagship application.

By Corinne Ruff • Nov. 10, 2016

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Study: Retailers abandon generic mobile coupons during holidays

Only 8% of chief marketing officers plan on using generic mobile coupons this year, compared to 34% in 2015.

By David Kirkpatrick • Nov. 8, 2016

Adidas rolls out 3D-printed shoe made from recycled ocean waste

About 7,000 pairs of the UltraBoost Uncaged Parley will available at a price of $220 each in mid-November from Adidas stores and the company’s website.

By Dan O'Shea • Nov. 6, 2016

Fanatics, Uber deliver Cubs gear on demand after team delivers World Series title

Almost 30 vehicles hit Chicago streets stocked with official Cubs championship-themed merchandise available for sale through the Uber app.

By Dan O'Shea • Nov. 3, 2016

Why mobile marketing is harder than ever — and what you can do about it

From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. 

By Chantal Tode • Nov. 2, 2016

Shoppable photos coming soon to Instagram

Images can be tagged with pricing information and product descriptions, and will link directly to brand websites for purchase.

By Peter Adams • Nov. 1, 2016

Ikea gets real with new American Dream ad campaign

The “We Help You Make It” campaign purports to portray “real people in real living situations that anyone could relate to.”

By Daphne Howland • Nov. 1, 2016

Restoration Hardware opens interactive retail experience, gallery in Las Vegas

The four-level store features artistic installations of home furnishings and a professional workspace that allows customers, designers and architects to conceptualize and customize a home.

By Dan O'Shea • Oct. 31, 2016

Nintendo apologizes for Pokemon Go Plus retail shortage

"Demand far exceeded our expectations and production has not caught up, leading to product shortages," a Nintendo official said.

By Dan O'Shea • Oct. 30, 2016

Target boosts Spanish-language ads for the holidays

The retailer is boosting spending on Spanish-language television ads by 67% this year to reach an increasingly important segment of its customer base.

By Daphne Howland • Oct. 28, 2016

GNC CEO bemoans 'badly broken business model'

The embattled nutritional supplement retailer missed expectations for Q3 earnings and sales, posting steep same-store drops.

By Daphne Howland • Oct. 28, 2016

The home advantage: Can Google catch up to Amazon in digital assistants?

Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

By Chantal Tode • Oct. 27, 2016

Pinterest CEO: Revenues to triple this year, IPO not imminent

Ben Silbermann said the social media site is instead taking time to scale its advertising business and user base.

By Daphne Howland • Oct. 27, 2016

Fanatics scores major expansion of NHL apparel deal

The athletic apparel retailer is becoming the official manufacturer of a broad range of National Hockey League apparel and headwear, and also wil operate on-site retail stores at marquee NHL events.

By Dan O'Shea • Oct. 26, 2016

Under Armour unveils Curry 3 shoe, touts new fabric tech

The shoe promises advances in directional strength as well as innovations in fit, impact absorption and traction.

By Dan O'Shea • Oct. 23, 2016

What marketers need to know about virtual reality — and why it may be worth a try

Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention. 

By Peter Adams • Oct. 19, 2016

Walmart's Vudu expands with free ad-supported movie streaming

The retailer hopes to attract advertisers and a wider audience with Movies on Us.

By David Kirkpatrick • Oct. 19, 2016

Under Armour, Fanatics reportedly score key MLB licensing deal

The brands are slated to produce on-field jerseys for Major League Baseball beginning in 2020, displacing current licensees Nike and Majestic Athletic.

By Dan O'Shea • Oct. 17, 2016

WPP programmatic division set to buy Triad Retail Media

The deal will extend the reach of Xaxis into a growing niche category. 

By David Kirkpatrick • Oct. 14, 2016

Pinterest touts 150M monthly users, marketing enhancements

The social media site has been working diligently to prove its worth to marketers ahead of a widely anticipated initial public offering.

By Daphne Howland • Oct. 13, 2016

Abercrombie & Fitch isn't just for cool kids anymore

In its largest-ever advertising campaign, the teen retailer is rebranding to the friendly phrase, "This is Abercrombie & Fitch."  

By Daphne Howland • Oct. 13, 2016

Can Snapchat be marketer friendly?

Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working. 

By David Kirkpatrick • Oct. 12, 2016

Sears perks up Shop Your Way program ahead of holidays

Members will be privy to a special holiday pricing guarantee and a bonus in-store sales event.

By Daphne Howland • Oct. 12, 2016

North Face debuts San Francisco pop-up spotlighting streetwear

The Urban Exploration store features protective gear tailored to urban consumers, a departure from the retailer's usual outdoor focus.

By Daphne Howland • Oct. 11, 2016