Retailers must do their homework to capture mobile-only Gen Z

Marketers must adapt to the first mobile-only generation to capture some of its $44 billion in spending.

By Dan O'Shea • June 15, 2017

Frenzy teams with Anti Social Social Club for LA flash sale

The dropzone event, and others to come, aim to be exclusive flash sales targeting consumers in specific locations to drive purchases via mobile.

By Dan O'Shea • June 14, 2017

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Amazon now offers rewards for debit card use

Amazon Prime Reload is the e-commerce giant's latest effort to market Prime by offering a cash-back bonus.

By Dan O'Shea • June 13, 2017

ColourPop looks to Qubit for next-gen personalization guidance

The AI-based platform is helping beauty brand ColourPop apply heuristic analytics to segment and better understand its customers.

By Dan O'Shea • June 13, 2017

Apple Business Chat aims to steal chatbots’ retail thunder

Apple is looking to give retailers and other businesses an effective way to chat with their customers — without chatbots.

By Dan O'Shea • June 12, 2017

Packagd unboxes its mobile commerce plan via video

The mobile video app that aggregates videos of people explaining and reviewing new tech gadgets aims to be a modern day QVC or HSN.

By Dan O'Shea • June 12, 2017

Shoppers want more in-store tech tools

Walmart tops the list of retailers offering in-store tech tools to improve store experiences, according to a new survey.

By Dan O'Shea • June 12, 2017

Best Buy reportedly rolling out try-before-you-buy option

The electronics retailer is working with Lumoid to allow customers to take cameras, drones and audio equipment for a rental spin before deciding whether to buy.

By Dan O'Shea • June 12, 2017

Why retailer DXL is sponsoring an NBA Finals chatbot

The effort integrates useful information for basketball fans with brand messaging to drive awareness.

By Chantal Tode • June 12, 2017

32% of shoppers have Amazon credit cards

More shoppers are opening store credit card accounts with Amazon than with any other retailer, a new survey found.

By Dan O'Shea • June 9, 2017

Hanson: Under Armour aiming to be Facebook of connected fitness

“We want to own the connected fitness community in the same way that Facebook owns the social media community and LinkedIn owns the business community,” George Hanson, VP North America e-commerce told IRCE attendees in Chicago. 

By Dan O'Shea • June 8, 2017

Will a tactical marketing strategy see turnaround for Macy's?

The embattled retailer's new CMO says the brand is focusing on local TV spots over national campaigns and tentpole seasonal events as opposed to sporadic promotions. 

By David Kirkpatrick • June 8, 2017

Study: Store associates ready to embrace digital tools, but lack them

Roughly 25% of store associates don't feel they have the proper tech tools to do well in their jobs, and 72% say they are more likely to stick with employers that provide those tools.

By Dan O'Shea • June 7, 2017

Sephora Virtual Artist shades into cheek color try-on service

The cosmetic retailer's upgraded app moves from lips to eyes to cheeks with new features to help users choose cheek shades.

By Dan O'Shea • June 7, 2017

Amazon reportedly planning re-entry into smartphone market

More than two years after its Fire smartphone fizzled, Amazon reportedly is readying a new line of self-branded smartphones under the code name "Ice."

By Dan O'Shea • June 6, 2017

Yroo launches mobile app for in-store price comparisons

The app marks the company’s first expansion of search services to mobile and includes a barcode scanner to help consumers compare prices on the go.

By Dan O'Shea • June 6, 2017

Amazon enables app-based shopping on Fire TV

The app allows shoppers to search for items by typing in text, with the ability to filter search results by department and use many of the shopping functions inherent to the Amazon website.

By Dan O'Shea • June 5, 2017

EBay launches 'Fill Your Cart With Color' campaign

While color is a theme of the campaign, which features a new TV spot and an approach across TV, cinema, OOH, display and social, the rainbow-painted eBay logo is being scaled down.

By Daphne Howland • June 5, 2017

Meijer's charitable outreach goes digital with new campaign

The Midwestern retailer identified sponsored products in its Produce For Kids initiative through its online shopping and digital coupon platforms.

By Keith Loria • June 5, 2017

A.T. Kearney: India now top country in the world for retail investment

Shopping via smartphone will account for the majority of online retail sales in developing countries in the coming years, according to the firm's Global Retail Development Index.

By Dan O'Shea • June 4, 2017

Hollar fuels expansion with consumables from 7 brands

The mobile commerce dollar store plans to grow its SKU count by 500% by the end of the year to reach an estimated 18,000 SKUs.

By Dan O'Shea • June 4, 2017

Toying with STEM: Marketing educational toys, kits isn't all fun and games

As Amazon and other retailers push into the STEM toy market with subscription services, growth opportunities and challenges abound.

By Dan O'Shea • June 1, 2017

Adidas taps Kendall Jenner as its latest style ambassador

Via a tweeted reply containing just a blue heart, Adidas seemed to confirm the news announced by the reality-television star turned model.

By Daphne Howland • June 1, 2017

Mary Meeker: Store closures could break a 20-year record, reach 7K this year

Technology is a firmly established driver of commerce and marketing, making Mary Meeker’s report essential viewing for retailers, regardless of sales channel.

By Daphne Howland • June 1, 2017

Meeker: Lines blur between ads, content, products, transactions

The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

By Chantal Tode • June 1, 2017