Marketing: Page 173
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Deep Dive
Why Best Buy is betting big on virtual reality
This holiday season, the electronics retailer is greatly expanding in-store Oculus Rift demonstrations. Is the VR market finally set for explosive growth?
By Dan O'Shea • Oct. 6, 2016 -
Heading into holidays, Amazon and Google showdown plays out in ads
Google’s announcement of an AI-integrated home assistant yesterday followed Amazon’s launch of an enormous Alexa campaign.
By Peter Adams • Oct. 5, 2016 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Kik eyes social shopping future with expanded bot support
Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.
By David Kirkpatrick • Oct. 5, 2016 -
Walgreens debuts Beauty Enthusiast loyalty rewards
Members will receive rewards points on purchases, as well as opportunities to receive free samples, exclusive promotions and new product information.
By Daphne Howland • Oct. 5, 2016 -
Criteo acquires e-commerce ad exhange HookLogic for $250M
HookLogic partners with retailers including Wal-Mart, Target, Costco and Best Buy to sell sponsored ads that appear in product search results on their web pages.
By Dan O'Shea • Oct. 4, 2016 -
Deep Dive
Why Casper got into bed with West Elm
The mattress phenomenon and the home furnishings retailer are hoping their partnership has all the makings of a sleeper hit.
By Lara Ewen • Oct. 4, 2016 -
Deep Dive
What retailers can learn from J.C. Penney's turnaround — and Lands' End's turn for the worse
Both J.C. Penney and Lands’ End have taken dramatic steps to reinvent their brands for a new era of retail. The similarities end there.
By Jason Ankeny • Oct. 3, 2016 -
Wal-Mart taps former Target agency Haworth for $900M media account
The world's largest retailer spent nearly $1 billion on measured media last year, according to market research firm Kantar Media.
By Daphne Howland • Oct. 3, 2016 -
Target launches new website for tech startup pitches
The new web portal promises to help emerging companies more effectively communicate their concepts to the retail giant.
By Dan O'Shea • Sept. 29, 2016 -
Research: Conversion from paid Facebook campaigns rises for 68% of retailers
Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.
By David Kirkpatrick • Sept. 29, 2016 -
Sears offers Shop Your Way points to Uber riders, drivers
Sears Auto Centers also will serve as one of Uber's Preferred Maintenance Providers for its fleet of drivers, offering exclusive discounts and points.
By Dan O'Shea • Sept. 28, 2016 -
Report: Amazon Echo to use streaming music as loss leader
In a potential bid to move more Echo devices for the holidays, the company is undercutting the market with a subscription of $5 a month.
By David Kirkpatrick • Sept. 28, 2016 -
Report: Apple pushes ahead with plans for Echo-like device
If the digital personal assistant devices become popular, they could reshape how consumers shop online, play media and interact with internet-enabled technology in the home.
By Davide Savenije • Sept. 28, 2016 -
Old Navy names former exec as new CMO
Gap veteran Jamie Gersch comes back to the Old Navy brand after leaving for Charlotte Russe last year.
By Daphne Howland • Sept. 28, 2016 -
Lowe's, Microsoft expand HoloLens AR pilot to more stores
The technology also offers new capabilities, including use of Microsoft's Cortana Intelligence Suite to analyze a customer's specific taste in decor and provide recommendations from a Pinterest board of relevant ideas.
By Dan O'Shea • Sept. 27, 2016 -
Deep Dive
Why September is prime time to acquire mobile shoppers for the holidays
Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.
By Jason Ankeny • Sept. 27, 2016 -
Best Buy's Ignite initiative spotlights startups in stores, online
A store in Silicon Valley already features a dedicated Ignite space with products from the program, including a selection of crowdfunded gadgets.
By Dan O'Shea • Sept. 26, 2016 -
Facebook tailors dynamic ads for brick and mortar
A new tool will hide ads for items that can’t be found on shelves, sparing the kind of disappointment that can turn off customers for good.
By Daphne Howland • Sept. 21, 2016 -
Study: Half of consumers will complete holiday shopping by Thanksgiving
More than a quarter of respondents said they’ll be doing most of their holiday shopping even before Nov. 1 — up eight percentage points from 2015.
By Daphne Howland • Sept. 20, 2016 -
H&M nixes plus sizes in NYC stores
The retailer is making room for home goods, beauty and sportswear, but it may be leaving money on the table by neglecting the growing special-size category.
By Daphne Howland • Sept. 20, 2016 -
Deep Dive
Will Lands' End sink or swim on Amazon?
Struggling Lands’ End has agreed to sell selected apparel via Amazon. Eight retail experts share their perspectives on the potential risks and rewards.
By Jason Ankeny • Sept. 15, 2016 -
Fanatics, NFL's Rams kick off on-demand delivery partnership with Uber
Los Angeles Rams fans can order Rams merchandise, signed memorabilia and game day food via the UberEATS LA tab of the Uber app.
By Dan O'Shea • Sept. 12, 2016 -
Banana Republic turns to fashion influencer Olivia Palermo for turnaround
A collection curated by Palermo will be instantly available after it's unveiled on the runway, a nod to today’s consumer demand for immediate access to new styles.
By Daphne Howland • Sept. 12, 2016 -
Office Depot, Pocket Points to reward students for staying off phones
The Pocket Points program gives college students discounts on school supplies if they steer clear of their mobile devices during class time.
By Dan O'Shea • Sept. 11, 2016 -
Facebook fashion bot promotes Tommy Hilfiger's Gigi Hadid line
The bot allows users to type questions or select pre-made queries, shop for clothing and access behind-the-scenes content from the collection’s runway show.
By Dan O'Shea • Sept. 11, 2016