Marketing: Page 153


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    Cyber Monday emails convert 53% more than Black Friday ones

    The online shopping day is having more success for marketers, although Black Friday still posts above average open rates, according a new study.

    By Nov. 22, 2017
  • Deep Dive

    Retail Therapy: Neiman Marcus is thankful for deep pockets

    From a $527 turkey dinner to a Cyber Monday escape pod, this edition is all about the holiday weekend.

    By Nov. 22, 2017
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Deep Dive

    A retailer’s guide to Black Friday 2017: 3 trends to watch

    The shopping holiday has turned into a month-long event culminating over Thanksgiving weekend. From which Twitter accounts to follow to trends to watch, here's what you need to know this year.  

    By Nov. 22, 2017
  • The 2017 holiday rush could be proving ground for in-store innovations

    From RFID to smart dressing rooms, retailers have been investing in and testing technology, but the holiday season will separate the gimmicks from the money makers, according to Forrester retail analyst Sucharita Mulpuru.

    By Nov. 21, 2017
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    Retailers see mobile share of sales growing 10% by 2020, survey says

    Brick-and-mortar retailers should focus on in-store experiences that capitalize on the shift to smartphones to stay competitive with sites like Amazon.

    By Robert Williams • Nov. 21, 2017
  • Amazon, CVS roll out Pinterest tool for personalized gift ideas

    Bed Bath & Beyond, Universal Pictures and other brands are also leveraging a "Secret Santa" feature that enables users to create custom idea boards. 

    By David Kirkpatrick • Nov. 21, 2017
  • Deep Dive

    Why REI and Modcloth will close on Black Friday, and prosper

    Not all retailers are open on Black Friday, nor should they be. There are benefits to both, particularly when it comes to branding. 

    By Nov. 21, 2017
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    Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
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    Saks launches gift-themed Messenger chatbot ahead of Black Friday

    The offering could help the retailer reach young shoppers earlier in the buying journey than the typical customer service bot. 

    By Natalie Black (Koltun) • Nov. 20, 2017
  • Foot Locker pumps up Nike partnership with new store concepts

    The athletics retailer had its best day on Wall Street in years as analysts show confidence that it can hold its own.

    By Nov. 20, 2017
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    Kendall Davis/Retail Dive
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    Podcast

    Conversational Commerce: Black Friday predictions for 2017

    With a fierce price war brewing this season, in-store and mobile experiences will be critical differentiators for retailers not named Amazon, Moody's Charlie O'Shea told Retail Dive on the podcast.

    By Nov. 17, 2017
  • Deep Dive

    Retail Therapy: Stranger Things sends sales upside down

    Truth was stranger than fiction this week as a vintage sweatshirt from the hit Netflix series helped the Science Museum of Minnesota rake in big bucks.

    By Nov. 17, 2017
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    Williams-Sonoma
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    Williams-Sonoma gets an edge in the augmented reality race

    The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.

    By Nov. 17, 2017
  • Calvin Klein opens holiday pop-ups with Amazon

    Like Nike and Kohl's before it, Calvin Klein is forging a partnership that brings a host of challenges.

    By Nov. 17, 2017
  • Study: Black Friday mobile shopping to jump 45% from 2015

    Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.

    By Robert Williams • Nov. 16, 2017
  • Nordstrom, Home Depot put Pinterest’s Pincodes in stores

    Shoppers can use the app in brick-and-mortar locations to unlock content.

    By David Kirkpatrick • Nov. 15, 2017
  • Robot manufacturer gains $17.5 million in funding

    Bossa Nova Robotics gets a financial boost as it looks to leverage growing interest in robots for retail.

    By Nov. 15, 2017
  • Amazon, eBay start the clock on Black Friday deals

    Amazon is making it really easy, especially for Prime members and voice users, to get discounts early. And eBay, unlike many, is price-matching from now through Cyber Monday.

    By Nov. 15, 2017
  • 50% of store associates say shoppers have better tech tools

    Consumers aren't the only ones who think store associates could use a little mobile help — store associates feel the same way, according to a new survey. 

    By Nov. 14, 2017
  • Costco outpaces Walmart, Jet and Amazon on grocery delivery ad clicks

    After a reluctant entry into the market, the club store earned 11.4% of all hits on searches related to the service, placing it second behind Instacart during a recent two-week span.

    By Jeff Wells • Nov. 14, 2017
  • Alibaba flaunts AI-powered touchscreen on Singles Day

    The e-commerce giant debuted "FashionAI" in stores on the big shopping day to help consumers with clothing and style recommendations.

    By Nov. 14, 2017
  • Deep Dive

    7 retailers that are ripe for acquisition

    Walmart and Amazon have been hungry for acquisitions, and the big fish are looking for deals to make them more competitive.

    By Nov. 13, 2017
  • Social media-engaged shoppers spend more on purchases

    According to a study from Shareablee, that number could be as much as 51% more over a given shopper's lifetime.

    By Nov. 13, 2017
  • American Girl debuts experiential NYC flagship

    A new Girl-and-Doll Salon allows girls to book appointments with their dolls for hairstyling, ear piercing and manicures.

    By Nov. 13, 2017
  • Glossier fuels holiday sales with pop-up shops

    The cult brand is expanding swiftly, adding deliveries abroad and a series of brick-and-mortar efforts.

    By Nov. 13, 2017
  • Deep Dive

    3 ways to reach Gen Z during the holidays

    The youngest generation might not be the biggest spenders, but they have influence over family purchases — and they're growing up fast.

    By Nov. 10, 2017