Marketing: Page 152


  • New Walgreens branding emphasizes distant past

    The move comes just a day after rival CVS blasted into the future with the news it would acquire health insurer Aetna for $69 billion.

    By Dec. 5, 2017
  • Patagonia: 'The president stole your land'

    The outdoor retailer is taking a political stance, a move that has played well with customers in the past, by suing the administration over its recent reduction of protected lands.

    By Dec. 5, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Poor personalization cost businesses $756B last year

    Retailers are facing a major conundrum — how to balance consumer frustration with bad recommendations and their fear of giving up personal info.

    By Dec. 4, 2017
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    AP Images, Edited by Kendall Davis/Retail Dive
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    Dive Awards

    The Retail Dive Awards for 2017

    The 2017 Retail Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.

    By , , Laura Heller , Dec. 4, 2017
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    Sephora
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    Dive Awards

    Store Concept of the Year: Sephora

    In a retail landscape where experience is increasingly key to customer enjoyment, Sephora's store concepts are tech-heavy and service-oriented in a way many brick-and-mortar retailers haven't matched.

    By Dec. 4, 2017
  • Swarovski launches AR app experience at holiday pop-up

    Perfect's YouCam apps let mobile users virtually try on holiday-inspired makeup and crystal jewelry from the brand.

    By Robert Williams • Dec. 4, 2017
  • Dive Awards

    Disappointment of the Year: J. Crew

    Amid a mass exodus of top executives this spring, J. Crew seems ill-prepared to find the way back to its core consumer base as the retailer struggles to fight off falling sales and a large debt load.

    By Dec. 4, 2017
  • Study: 39% of marketers will increase influencer marketing budgets in 2018

    Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

    By Erica Sweeney • Dec. 4, 2017
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    Gap
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    GapKids teams up with Sarah Jessica Parker

    The actress has brought her style chops to various brands at different price points, and the Gap spring collection will be available worldwide.

    By , Dec. 4, 2017
  • J.C. Penney cuts ties with Russell Simmons apparel

    The Def Jam Recordings co-founder, who founded Argyleculture, is facing multiple allegations of sexual misconduct.

    By Dec. 4, 2017
  • Deep Dive

    These retailers are #crushingit on social this holiday season

    It's prime time for retailers to get involved in the social scene. Here's who's doing it best — and how.

    By Dec. 1, 2017
  • Gen Z is late to holiday shopping

    One third of consumers in the age group don’t start holiday shopping until after Black Friday and 15% don’t start until after Dec. 15, according to a new study. 

    By David Kirkpatrick • Dec. 1, 2017
  • Wayfair Black Friday weekend sales soar 53%

    The online furniture retailer is in the right place at the right time as furniture buying and selling moves online.

    By Nov. 30, 2017
  • Pottery Barn launches AR app for iOS

    By bringing the app to iOS devices, the furniture retailer looks set to gain greater market exposure.

    By Nov. 30, 2017
  • Simon bridges online and brick-and-mortar with 'The Edit'

    The effort to reach online customers recalls "In Real Life," from GGP and could be a boon for both the mall and online sellers. 

    By Nov. 30, 2017
  • Barnes & Noble looks to hold Black Friday momentum with '12 Days of Inspiration'

    The company no doubt would like to avoid repeating its fourth quarter performance last year.

    By Nov. 30, 2017
  • Deep Dive

    Are Calvin Klein’s Amazon pop-ups dissing department stores?

    Traditionally the brand releases exclusive collections through department store channels, but the partnership signals the apparel retailer is looking for new growth.

    By Nov. 29, 2017
  • Wayfair is dominating West Elm and Ikea on social media

    The furniture e-tailer had the fastest-growing audience on social media among competitors during the week of Black Friday, according to a new study.

    By Robert Williams • Nov. 29, 2017
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    Sephora
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    Deep Dive

    30 minutes with Sephora’s head of marketing

    Deborah Yeh, SVP of marketing and brand at Sephora, gave Retail Dive a glimpse into three of the retailer's most dynamic marketing moves.

    By Nov. 29, 2017
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    ABT
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    Abt Electronics sees a 15% holiday weekend sales jump

    Single-store star Abt had a stellar start to the holiday season thanks to an emphasis on customer experience. 

    By Nov. 28, 2017
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    WD Partners
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    Opinion

    What retailers need to do right now to survive

    As retailers drop like flies, shuttering stores and filing for bankruptcy, Lee Peterson of WD Partners outlines three key survival strategies.

    By Lee Peterson • Nov. 28, 2017
  • Black Friday Twitter engagements totaled nearly 785M

    The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals, a new study found.

    By David Kirkpatrick , Peter Adams • Nov. 28, 2017
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    Fotolia
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    Deep Dive

    7 lessons from Cyber Monday

    The online sales holiday raked in $6.6 billion — up 17% over last year — and showed the rising force of mobile in digital holiday sales. 

    By Nov. 28, 2017
  • Deep Dive

    Meet the winners and losers of Black Friday 2017

    Here's how Best Buy, Macy's, J.C. Penney, Amazon and others fared over the blockbuster holiday shopping weekend.

    By Nov. 27, 2017
  • Athleta, Lululemon score big on in-store experience

    While the Lego Store and the Disney Store took the top two spots, Nordstrom, Nike and T.J. Maxx also performed well, according to a study by reputation.com.

    By Nov. 27, 2017