Marketing: Page 151


  • ProFlowers enters chatbot frenzy with one-click buy button

    ​Most chatbots have suffered to deliver conversions, but one-click buying could be the answer to reducing friction and closing sales on Messenger.

    By Dec. 21, 2017
  • Deep Dive

    How Toys R Us is letting Target and Amazon steal Christmas

    The bankrupt toy seller is losing the pricing game and reportedly readying another round of store closures. Toys R Us is facing its biggest challenge yet.

    By Dec. 21, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Deep Dive

    12 news stories that shaped retail in 2017

    From The Limited's bankruptcy to Terry Lundgren's Macy's retirement announcement, here's a look back at the biggest news events from the last 12 months.

    By Dec. 20, 2017
  • Levi’s debuts shoppable video for holiday gift inspiration

    The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.

    By David Kirkpatrick • Dec. 20, 2017
  • Amazon integrates video ad sales across its owned platforms, including Twitch

    Marketers can buy ads across every Amazon-owned property where video ads appear, from Twitch to IMDb and Fire TV.

    By David Kirkpatrick • Dec. 20, 2017
  • Walmart, Target among retailers dropping Mario Batali products

    Retailers are trying to avoid the fallout from those accused of sexual misconduct as the culture change ushered in by the #MeToo movement keeps on rolling. 

    By Dec. 18, 2017
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    Getty / Edited by Industry Dive
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    Deep Dive

    How the GOP tax overhaul could affect retail

    Congress is expected to pass tax legislation this week. Here's a cheat sheet for what it means for retailers, grocers and other businesses.

    By Dec. 18, 2017
  • Benebit aims to shake up fragmented loyalty environment

    The startup plans to convert loyalty and rewards points across multiple retailers into a unified system of fiat currency using blockchain technology.

    By Dec. 18, 2017
  • Starbucks unveils first in-store AR experience at Shanghai Roastery

    The coffee chain, which has long been a leader in mobile technology, is betting a collaboration with Chinese powerhouse Alibaba will brew customer engagement.

    By Dec. 17, 2017
  • Deep Dive

    What nobody wants for Christmas: An Amazon-Walmart price war

    The world's biggest retailer is closing the gap with Amazon in online prices and the technologies that control them. Can anyone keep up?

    By Dec. 15, 2017
  • Nearly half of marketers don't know where their ads are shown online

    Programmatic strategies make tracking difficult and raise brand safety concerns, though only 46% of respondents said they'd consider returning to direct publisher relationships, a study by SNCR finds.

    By David Kirkpatrick • Dec. 15, 2017
  • Signet Jewelers losing customers over sexual harassment claims

    The fallout has allowed rival Pandora to move ahead in certain brand awareness metrics, according to YouGov research.

    By Dec. 15, 2017
  • Retailers are understaffing stores — and losing sales

    Store staffing is more important than ever yet one of the biggest expenses for retailers, and MIT researchers say they have developed a platform to achieve optimal staffing levels.

    By Dec. 14, 2017
  • Boxed aims to ease online bulk ordering with AR, chatbot tech

    The online wholesaler is the latest to tap mobile for tech that allows customers to see if products fit in their homes before ordering.

    By Dec. 13, 2017
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    Wirecard
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    Sponsored by Wirecard

    4 steps to successful personalization

    How to use data to truly personalize the consumer experience – without being intrusive.

    By Kevin Brown • Dec. 13, 2017
  • NYX cosmetics rolling out VR experience

    The beauty brand, owned by L'Oreal, is using Samsung virtual reality tech to create makeup tutorials for in-store customers, led by famous beauty vloggers.

    By Dec. 12, 2017
  • David Yurman unwraps holiday gifting bot

    Yet another luxury brand is going the chatbot route. This one, on Facebook Messenger, offers a plethora of gift guides.

    By Dec. 12, 2017
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    Getty Images
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    Google, Facebook win big as online ad revenue jumps

    After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter, according to Forrester.

    By David Kirkpatrick • Dec. 12, 2017
  • Walmart, Target and others begin final online holiday push

    Major retailers are making their final plays in a season where nearly everyone is trying to gain ground online. 

    By , Dec. 11, 2017
  • More users are outsourcing shopping to voice tech

    An SAP survey finds the chances are growing that more holiday gifts this season will be purchased with the help of virtual assistants like Amazon's Alexa.

    By Dec. 10, 2017
  • Restoration Hardware chasing upscale, luxury sales

    The company is letting Amazon and Wayfair duke it out for middle-of-the-road furniture sales, and still prefers its print catalog to social media marketing.

    By Dec. 8, 2017
  • Ikea, Sonos bring speakers closer to home

    The Swedish furniture retailer has partnered with the wireless speaker manufacturer to create a smart home sound experience.

    By Dec. 8, 2017
  • Deep Dive

    Retail Therapy: May the force be with Columbia's outerwear

    The new "Empire Strikes Back" jacket collection lets fans sport the fashion of a Jedi without having to fight for the rebellion.

    By Dec. 7, 2017
  • Walmart drops 'stores' from legal name

    While most consumers won’t notice the change, it signifies a big shift in how the retail giant views itself as an omnichannel operator.

    By Dec. 7, 2017
  • 3D shopping tech startup rakes in $23M

    Modsy, which combines 3D technology and personalization, is picking up funding at a time when many online furniture retailers are testing similar capabilities.

    By Dec. 6, 2017