Marketing: Page 146


  • Retailers are being flooded by a 'returns tsunami'

    Try-before-you-buy purchasing is great for consumers, but it's becoming a major headache for online retailers, according to a new report.

    By March 23, 2018
  • Toy maker working on bid for Toys R Us

    As the ailing toy seller winds down U.S. operations, it's putting $2 billion in discounted toys on the market. In a "sad synchronicity" in timing, the chain's founder has also died.

    By March 23, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Deep Dive

    Retail Therapy: Old Navy spaces out on gender equality

    In a move that says "we didn’t think this through," the brand stocked NASA T-shirts only targeted toward half of the population … we give you one guess.

    By March 23, 2018
  • More marketing, IT dollars pouring into mobile

    Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.

    By March 22, 2018
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    Sephora
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    Sephora launches 30-day exclusives to drive traffic

    The new products, part of the "First at Sephora" program, will bypass even the brand's own sites and stores, selling exclusively at Sephora for 30 days after each debut.

    By March 22, 2018
  • Instagram expands shoppable posts in 8 countries

    Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.

    By Robert Williams • March 21, 2018
  • Amazon, AARP reportedly working on tech for seniors

    The two companies have been in talks about how to improve technology for older Americans since 2015, according to CNBC.

    By March 21, 2018
  • KB Toys plots a comeback as Toys R Us collapses

    As the toy retailer winds down operations, a business that revives old brands is trying to bring back defunct KB Toys — with Toys R Us employees.

    By March 21, 2018
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    CoEdition
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    Former Gilt Groupe execs launch plus-size brand

    CoEdition aims to fill a gap by curating fashion items from well known designers in sizes 10 to 26.

    By March 21, 2018
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    Corinne Ruff
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    Deep Dive

    Glossier's customer obsession is about stirring up conversation

    During a keynote at Shoptalk, CEO Emily Weiss highlighted social sharing as one of the company's biggest drivers of growth. 

    By March 21, 2018
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    ShopTalk
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    Deep Dive

    Ulta’s Mary Dillon on riding the wave of beauty’s success

    The retailer is positioned in a retail sweet spot, and its CEO has every intention of growing the best of its business. 

    By Laura Heller • March 20, 2018
  • Target testing alternative loyalty program

    The retailer, which shares a core customer base with Amazon's formidable Prime program, is hoping the new tier could be a ramp to its full Redcard membership.

    By March 20, 2018
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    Corinne Ruff
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    Google to prioritize retailer search results — for a fee

    The new program, Shopping Actions, will steer customers that start their product search on Google toward certain non-Amazon retailers.

    By March 20, 2018
  • EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat

    The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016. 

    By Erica Sweeney • March 20, 2018
  • 87% of loyalty members open to being ‘watched, monitored and tracked’

    According to a new study by Bond Brand Loyalty, customers will part with personal data if it means receiving personalized rewards, including perks like free Wi-Fi or faster checkout lines.

    By March 20, 2018
  • L’Oréal buys AR beauty tech startup Modiface

    The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.

    By Robert Williams • March 19, 2018
  • Deep Dive

    How Jordan Brand reimagined its namesake’s iconic dunk to drive m-commerce

    A unique combination of technologies and platforms broke new ground for a recent promotion and was the focus of a SXSW session last week.

    By Chantal Tode • March 19, 2018
  • Nike takes gamification to the next level with sneaker try-on game

    Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.

    By March 19, 2018
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    Getty Images
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    NYDJ invests in personalization to improve direct-to-consumer efforts

    NYDJ is among the latest brands to see the value in increasing personalization efforts to better engage shoppers.

    By March 18, 2018
  • Deep Dive

    Retail Therapy: The jean jacket that swallowed fashion whole

    There's bad denim and then there's denim that's so baggy you could fit your whole family in it. This is the latter.

    By March 16, 2018
  • Tommy Hilfiger puts Gigi Hadid behind the wheel with Formula One racer

    Lewis Hamilton, regarded as one of the world's best drivers and a major social media presence, is the brand's new menswear ambassador. 

    By Erica Sweeney • March 16, 2018
  • Deep Dive

    How Toys R Us' bankruptcy hopes came crashing down

    The toy seller entered Chapter 11 with the goal of a leaner, better business. Instead, a terrible holiday season sent it in a different direction. 

    By March 15, 2018
  • Deep Dive

    The state of sports retail: How athleisure keeps changing the game

    Nike, Under Armour and Lululemon are canaries in the the coal mine as brands are buffeted by changing consumer tastes.

    By March 14, 2018
  • Calvin Klein, H&M and Nike among most LGBTQ-friendly brands

    Over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year, according to a study.

    By Erica Sweeney • March 14, 2018
  • Macy's unveils 'The Edit,' launches a beauty box

    The retailer is shuttering stores at a rapid clip, but is also besting peers in many aspects of apparel merchandising.

    By March 14, 2018