Retailers to see 75% increase in social media during the holidays

The last two months of the year represent a huge spike in social media messages for retailers, making the busiest time of the year a little busier.

By Dan O'Shea • Nov. 21, 2018

DSW cashes in on AR 'smile meter' for Black Friday

A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and earn a discount.

By Robert Williams • Nov. 21, 2018

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Retail marketing: The digital transformation

Technology can now help you understand what a customer wants before they know it themselves.

Nov. 21, 2018

3 trends that bring holiday video marketing into focus

Marketers will take several of the biggest video trends to the next level as the holiday shopping season kicks into high gear and digital video consumption continues to grow.

By Dianna Christe • Nov. 20, 2018

Will marketers make Gen Z's naughty or nice list?

Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.

By Jacqueline Renfrow • Nov. 20, 2018

Reporter's Notebook: Is Glossier's flagship the Oz of beauty?

Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.

By Cara Salpini • Nov. 20, 2018

6 Amazon private labels to watch

When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data. 

By Ben Unglesbee • Nov. 20, 2018

8 Target private label brands that launched this year

The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.

By Corinne Ruff • Nov. 20, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a Gift Finder, a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Retail Therapy: Neiman Marcus harvests Thanksgiving shoppers for cash

If impressing guests with food that says both "delicious" and "expensive" is something you crave this Thanksgiving, Neiman Marcus has you covered.

By Cara Salpini , Caroline Jansen • Nov. 16, 2018

Instagram courts holiday shoppers with 3 fresh features

The social networking company added a function that lets users save items to buy later, similar to pinning them on Pinterest.

By Robert Williams • Nov. 16, 2018

What New York's latest crop of stores says about holiday trends

From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.

By Cara Salpini • Nov. 16, 2018

Inside Nike's new House of Innovation flagship

From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.

By Cara Salpini • Nov. 15, 2018

EBay unveils toy book in print and online

The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.

By Daphne Howland • Nov. 15, 2018

How Amazon's NYC HQ might hurt the city's already-struggling ad industry

The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor. 

By Peter Adams • Nov. 14, 2018

Many shoppers say marketing emails aren't effective on mobile

Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.

By Dan O'Shea • Nov. 14, 2018

JD.com racks up $23B during Singles Day

Self-created sales events are huge successes for Alibaba and Amazon, but others like JD.com, Target and Walmart also tag along for big gains.

By Dan Alaimo • Nov. 13, 2018

Sports retailers struggle with systemic culture problems

Allegations against several companies — including Nike, Under Armour and Adidas — raise questions about the root causes of a spate of recent claims.

By Cara Salpini • Nov. 13, 2018

Bluefly, NeWants team up on gamified shopping platform

Tech, home and lifestyle products are discounted through socially-driven flash sales. 

By Dan O'Shea • Nov. 12, 2018

Retail Therapy: Frontgate's $5K deer in the holiday headlights

If being stared down by a family of animated deer is on your Christmas list, Frontgate should be too.

By Cara Salpini • Nov. 9, 2018

Amazon mails out 1st toy catalog

A Holiday of Play, the e-tailer's catalog, joins many others in the toy category, a market with considerable space in the absence of Toys R Us.

By Daphne Howland • Nov. 8, 2018

To thine own selves be true: You have more customers than you think

Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.

By Michael Solomon • Nov. 7, 2018

Macy's, Facebook debut holiday pop-up shops

The social media giant will host 100 brands, many of them online pure-plays, at The Market @ Macy's. 

By Daphne Howland • Nov. 6, 2018

Glossier to transform NYC showroom into 1st flagship

The startup beauty brand is planning to open "two shoppable floors" in SoHo this week, following in the footsteps of other digitally native brands.

By Cara Salpini • Nov. 6, 2018

Why catalogs still have a hold on holiday marketing

Many retailers have turned into fourth-quarter catalogers to cash in on the season's sentimentality, while shoppers are crossing "irrelevant email marketing" off their lists this year.

By Cara Salpini • Nov. 2, 2018