Marketing: Page 147


  • Sephora lines up largest accelerator yet

    The beauty retailer disrupted department stores years ago and "Sephora Accelerate" helps ensure it doesn't get staid.

    By March 12, 2018
  • Deep Dive

    Retail Therapy: Pizza Hut's Pie Tops are 'fresh' out of the oven

    It's the second year in a row for the fast food joint's pizza-inspired sneakers, and customers are already clamoring for a piece of the pie.

    By March 9, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

    Though the campaign is about closing stores in favor of the outdoors on Black Friday, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp. 

    By Erica Sweeney • March 8, 2018
  • Deep Dive

    Walmart's A-list Oscar night was all about 'The Box'

    For its second year of short films during the Academy Awards, "The Box" became a star, and a true symbol of its war with Amazon.

    By March 6, 2018
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    Getty Images
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    Amazon ad growth could form 'triopoly' with Facebook, Google

    The e-tailer is growing its share of ad spend as more marketers gravitate to the platform. 

    By March 6, 2018
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    Kmart
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    Kmart releases new Adam Levine line amid store closings

    But Kmart conducted a recent survey that uncovered a tough truth: Many consumers aren't looking for for celebrities or apparel to help them define their identity.

    By March 6, 2018
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    Nordstrom
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    Nordstrom to sell Anthropologie home goods

    The partnership could help Nordstrom win back some market share that department stores have lost to specialty and mass merchants. 

    By March 6, 2018
  • Deep Dive

    The Children’s Place and Gymboree: A tale of two specialty retailers

    One invested in inventory technology, assortment and e-commerce. The other went bankrupt. What can the two children's apparel retailers teach retailers?

    By March 5, 2018
  • Olay boosts engagement 20% with influencer skincare challenge

    The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.

    By Robert Williams • March 5, 2018
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    Indochino
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    Deep Dive

    How Indochino custom fits landing pages to drive foot traffic

    The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.

    By Dianna Christe • March 5, 2018
  • Deep Dive

    Retail Therapy: Neiman Marcus banks 'a milli' on Lil Wayne collection

    The famous rapper launched a "Young Money" line with the luxury department store that’s way hotter — and cheaper — than its usual fare.

    By March 2, 2018
  • Walmart is closing the online grocery price gap with Amazon

    A new study from Profitero finds a 1.8% price difference in the key category, further highlighting the fierce battle between the two industry titans.

    By March 1, 2018
  • Study: Voice shopping will surge 1,900% by 2022

    Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.

    By Robert Williams • March 1, 2018
  • Deep Dive

    Is activist advertising the new frontier?

    Increasingly, retailers are taking a stance on social and political issues — and scoring customers at the same time. Here's who's doing it best.

    By Feb. 28, 2018
  • Nordstrom deepens ties with fashion blogger Arielle Charnas

    A new brand launching this fall takes its name from Charnas' "Something Navy" blog and follows a successful capsule collection three years ago.

    By Feb. 27, 2018
  • Nordstrom, Sephora, Amazon rank highly on personalized marketing

    In a recent ranking by Go-to-Market Pros, those retailers were voted by their peers as the best at using personalization for marketing initiatives.

    By Feb. 23, 2018
  • Target debuts Cat & Jack baby box subscription service

    These days nearly everyone is getting into the subscription game, and it's Target's turn to play with one of its most popular private label brands.

    By Feb. 23, 2018
  • Deep Dive

    Retail Therapy: Nike takes a well-placed kick at the sneaker market

    The athletics brand released a whole line of bland, white shoes and told customers to do the rest … and they loved it.

    By Feb. 23, 2018
  • Gap launches limited-edition collection with Sarah Jessica Parker

    It's not altogether surprising that the struggling brand is pairing with a celebrity it worked with during a more prosperous time.

    By Feb. 23, 2018
  • Patagonia doubles down on political activism

    The outdoor gear brand recently launched a digital platform for consumers and organizations to support grassroots environmental causes. 

    By Feb. 22, 2018
  • Target debuts 'eclectic' home brand Opalhouse

    The big-box retailer is doubling down on what it has always done best — curated fashionable styles that don't break the bank — and private label is key.

    By Feb. 21, 2018
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    Katie Gibbs
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    Deep Dive

    How Museum of Ice Cream gives customers a taste for experiential retail

    The popular locations are filled with colorful, sensory-driven installations that encourage customers to interact with both the physical space and the staff.

    By Feb. 21, 2018
  • Wayfair among early adopters of Facebook 3-D image posting

    The online furniture company is providing an early case for how retailers might use the new capability to reach customers.

    By Feb. 21, 2018
  • Ralph Lauren tops Amazon, Target in Olympic mentions

    Of the top retailers mentioned on social media so far, Ralph Lauren came in highest with a 38% share, while Walmart logged just 4%, according to Digimind.

    By Feb. 21, 2018
  • When one won't do: More consumers are paying for Prime and Costco memberships

    There is now a significant overlap in customers who see value in spending the extra money to access each retailer's unique format and products.

    By Erika Kincaid • Feb. 21, 2018