Marketing: Page 145


  • Study: Puma tops brands for most 'talkworthy' marketing

    Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

    By Erica Sweeney • April 10, 2018
  • Deep Dive

    Can Amazon and its marketplace rivals fix their counterfeits problem?

    Counterfeiting could soon be a $1 trillion criminal enterprise. As fakes proliferate online, the government is taking notice and brands are taking their arguments public — and to court.

    By April 9, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Nine West wins $300M bankruptcy loan and a bid for flagship brand

    Authentic Brands, which recently picked up Nautica, has offered $200 million for Nine West's flagship intellectual property, while the remaining business would be taken over by lenders. 

    By April 9, 2018
  • Adidas will create 30K videos at the Boston Marathon — 1 for each runner

    The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race. 

    By Erica Sweeney • April 9, 2018
  • Deep Dive

    Retail Therapy: WArby's April Fools' prank fails to catch the eye

    On April 1st, many retailers were funny and many retailers tried to be funny, but REI's ZipAll takes the jester's crown this year.

    By April 6, 2018
  • Starbucks debuts voice ordering on Samsung’s Bixby in Korea

    Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.

    By Robert Williams • April 6, 2018
  • Opinion

    In the Toys R Us void, toy makers should target grocery

    As the massive toy retailer winds down, producers can fill the gaps in their profit-and-loss statements by targeting supermarkets, writes Tim Hall, CEO of research firm Simporter and former Hasbro executive.

    By Tim Hall • April 5, 2018
  • Target calls on Google for first voice-activated coupon

    The companies' partnership continues to deepen as they compete against Amazon.

    By Natalie Black (Koltun) • April 4, 2018
  • Opinion

    10 retailers leading the way in AR

    Ikea, Anthropologie and Lowe's are among those adopting the immersive tech as it quickly catches on, writes Michael Quoc, CEO and founder of Dealspotr.

    By Michael Quoc • April 4, 2018
  • The North Face pledges equal representation for women in ads

    The Move Mountains initiative also celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA. 

    By Erica Sweeney • April 4, 2018
  • Deep Dive

    After Amazon Go’s launch, retailers renew focus on how mobile shapes in-store shopping

    Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?

    By Natalie Black (Koltun) • April 3, 2018
  • Toys R Us shuts down e-commerce operations

    The bankrupt toy retailer is no longer open for business online and is instead redirecting customers to its closeout sales at stores — which themselves are provoking some grumbling. 

    By April 3, 2018
  • L'Occitane hits the road with traveling pop-up

    L'Occi Truck will travel cross-country from April to October, and the retailer hopes it will spur better customer engagement and user-generated content.

    By April 3, 2018
  • Walmart pulls Cosmo from checkout aisle

    The conservative advocacy group that had lobbied for the move declared it a #MeToo victory Wednesday, but many feminists decried it. 

    By March 29, 2018
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    Getty Images
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    Online traffic to major shopping sites dipped over the holidays

    Many top online shopping sites saw traffic decline in the final quarter of 2017, translating to about 117 million fewer shopper visits per month, according to SimilarWeb.

    By March 28, 2018
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    Wikipedia
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    Apple ties education push to its community-focused retail revamp

    The technology company followed up the product launch with an in-store event to highlight its ongoing transformation from retail space to community gathering place. 

    By March 28, 2018
  • Barnes & Noble debuts book discovery social network and app

    Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.

    By Robert Williams • March 28, 2018
  • Office Depot storefront
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    "Office Depot" by Rusty Clark is licensed under CC BY 2.0
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    Office Depot shelves went without Sharpies after vendor spat

    Newell Brands stopped shipments to the retailer over a dispute in how its products were marketed, according to a report in The Wall Street Journal. 

    By March 28, 2018
  • Deep Dive

    What's driving retail's sneaker obsession?

    The rising tide of consumer interest pushed sneakers to the top of the hot product list, and limited edition collections have kept demand high as brands jockey for position.

    By March 28, 2018
  • Most retailers are on social media, but they're missing out

    Retailers might have shopping buttons on social media accounts, but they need to talk more about what consumers want, according to Astound Commerce Insights.

    By March 27, 2018
  • Asos is showing how clothes look on different body types

    The move takes body positivity to a new level and could boost orders to the e-tailer by helping shoppers see what clothes might look like on them. 

    By March 27, 2018
  • Most Amazon shoppers don't notice ads

    The company's marketing strength will continue to grow and evolve thanks to its Alexa voice assistant, according to research from CPC Strategy.  

    By March 26, 2018
  • Whole Foods lays off marketing staff as Amazon centralizes ops

    The elimination of store-level graphic designers and certain regional employees follows the departure of more than a dozen executives due to cultural differences.

    By Jeff Wells • March 26, 2018
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    Corinne Ruff
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    Deep Dive

    7 takeaways from Shoptalk 2018

    From speeding up the supply chain to adding personalization and making shopping more convenient — technology is fundamentally transforming the business. Here's what you need to know.

    By , Laura Heller • March 23, 2018
  • Deep Dive

    6 ways brands and retailers are using stores to boost business

    Stores aren't going away, but they are going on a diet. Here are the most innovative concepts showcased at Shoptalk.

    By March 23, 2018