Marketing: Page 100
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Cara Salpini/Retail Dive
Sephora to offer DTC hair care brand Vegamour in stores
The deal ticks multiple boxes for the beauty retailer as it looks to expand clean beauty offerings and bring in more DTC brands.
By Tatiana Walk-Morris • June 9, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 8, 2021 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
DTC mattress brand Purple hires new chief marketing, digital officer
The company has hired Patrice Varni to improve its marketing strategy as the COVID-19 pandemic buoys home retailers and brands.
By Tatiana Walk-Morris • June 8, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
By Tatiana Walk-Morris • June 7, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 7, 2021 -
Courtesy of Ulta
Deep Dive‘Something is changing at Ulta’: The legacy Mary Dillon leaves behind as CEO
She grew the beauty retailer from a regional player to a national powerhouse. Her departure marks the end of that high-growth phase.
By Cara Salpini • June 7, 2021 -
Courtesy of Dollar Tree
As pandemic wanes, dollar stores regain lost ground, grab new sales
Dollar General's "insane" new concept, Dollar Tree looks beyond $1, and Five Below makes a huge comeback: a look at the dollar field in Q1.
By Ben Unglesbee • June 4, 2021 -
Retrieved from Miller Lite on June 02, 2021
ColumnRetail Therapy: Miller Lite, New Balance create dad-inspired beer koozie
Reminiscent of the ultimate "dad shoe," the 624 Trainer, the brands came together to make a product perfect for summer barbecues.
By Caroline Jansen • June 4, 2021 -
Courtesy of Target
Target, Walmart announce overlapping sales events to rival Amazon
When the e-commerce giant announced Prime Day, two of its biggest competitors responded by plotting their own deal days for 24 hours earlier.
By Maria Monteros • June 3, 2021 -
Courtesy of Belk
Belk expands luxury accessory offering with ‘Sunnies at Belk’
The concept will bring hundreds of designer sunglasses from brands like Prada, Gucci and Versace to three stores and online.
By Kaarin Moore • June 3, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond adds 3 more private labels to lineup
The brands — which span organization, home decor and kitchen — will launch by mid-July ahead of the back-to-college shopping season.
By Caroline Jansen • June 2, 2021 -
Courtesy of Ulta
Ulta joins the Fifteen Percent Pledge in bid to diversify assortment
The news builds upon an earlier commitment to double Black-owned brands at the beauty retailer by the end of the year.
By Cara Salpini • June 2, 2021 -
Courtesy of Amazon
Prime Day is June 21-22, but Amazon is starting deals now
The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.
By Daphne Howland • June 2, 2021 -
Courtesy of CashApp - Square
Google to add Square sellers' direct product listings on search, shopping platforms
Merchants can add their product catalog to various other features as well, including the images and maps features, and YouTube.
By Tatiana Walk-Morris • June 1, 2021 -
Courtesy of Birchbox
Birchbox launches refillable beauty brand Re.fil
A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.
By Cara Salpini • June 1, 2021 -
Tim Boyle via Getty Images
Costco is bringing full in-store sampling back
The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.
By Jeff Wells • June 1, 2021 -
Adobe Stock / Elena Kharichkina
Sponsored by AcxiomBrands need people, and people need brands. Do they need third-party cookies to connect?
Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.
June 1, 2021 -
Courtesy of REI Co-op
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Courtesy of Anne Klein
Anne Klein debuts home collection with Macy's
As Anne Klein expands into a new category, the department store seeks to bounce back from the COVID-19 pandemic.
By Tatiana Walk-Morris • May 27, 2021 -
Courtesy of J.C. Penney
J.C. Penney's new private label needs women to dress up a little
The brand, Ryegrass, is the fifth introduction in the last six months, but may have done better launching before Mother's Day.
By Daphne Howland • May 25, 2021 -
Courtesy of Wilson Sporting Goods
Wilson debuts apparel line, plans first retail stores
The sports equipment company is expanding its offering and honing in on DTC as part of an "evolution" into an athletic lifestyle brand.
By Cara Salpini • May 25, 2021 -
Permission granted by Walmart
Walmart launches exclusive crafting brand with Todd Oldham
The retailer released a 75-item collection of art supplies, children's bedding and decor, dubbed Smarts & Crafts, with the celebrity designer.
By Maria Monteros • May 24, 2021 -
Courtesy of Kendra Scott
Kendra Scott introduces first men's collection
The launch, set to debut in stores and online June 7, comes as jewelry retailers ramp up product lines that are specifically marketed to men.
By Kaarin Moore • May 24, 2021 -
Courtesy of Mack Weldon
Menswear brand Mack Weldon hires first chief marketer
Fellow direct-to-consumer company Everlane filled the same role for the first time in February as startups look to scale beyond their early days.
By Tatiana Walk-Morris • May 24, 2021 -
Getty Images
Sponsored by WazeA+ tips for retailers to reach back-to-school shoppers
Learn about the four ways retailers can take advantage of the upcoming back-to-school shopping season kickoff.
May 24, 2021
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