Foot Locker debuts '12 Days of Greatness' holiday capsule collections

The retailer collaborated with streetwear designers in a celebration of basketball culture as it continues efforts to reach out to sneakerheads. 

By Tatiana Walk-Morris • Nov. 24, 2020

TJX retailers launch ‘Carol for a Cause’ holiday campaign

In an effort to raise money for Feeding America, the brands are encouraging consumers to use Instagram Reels to record videos of themselves caroling.

By Tatiana Walk-Morris • Nov. 23, 2020

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Ugg opens first flagship in NYC

The retailer will open a fleet of flagship stores internationally starting in 2021. 

By Kaarin Moore • Nov. 23, 2020

What the pandemic has cemented about Gen Z

Marketing to young shoppers this holiday season will look different — and create different winners — but much of their core values have stayed the same.

By Cara Salpini • Nov. 23, 2020

Shopper behavior has changed. Should your shopper marketing strategy change, too?

Shoppers' behaviors are changing and will continue to do so. To stay connected with shoppers, brands must find new ways to connect with them, wherever they are.

Nov. 23, 2020

Retail Therapy: Pizza Hut brings the ultimate comfort this year

The restaurant created a weighted blanket inspired by its famous Original Pan Pizza for those consumers looking for a double dose of cozy this season.

By Caroline Jansen • Nov. 20, 2020

Amazon announces early Black Friday deals

The company is also offering Alexa-exclusive savings, which customers can access by asking, "Alexa, what are my deals?" 

By Tatiana Walk-Morris • Nov. 18, 2020

Nordstrom brings Santa visits virtual

Customers can video call with Santa, for a fee, or deliver letters to the department store's locations in person or via curbside pickup.

By Tatiana Walk-Morris • Nov. 17, 2020

Is the DTC brand aesthetic bad for business?

Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

By Cara Salpini • Nov. 16, 2020

'It's a violation of an implicit psychological contract': Why DTC culture issues hit hard

Many DTCs have faced criticism for workplace issues. Part of the problem may be that they promised something better.

By Cara Salpini • Nov. 16, 2020

The power of YouTube in the era of COVID-19

Consumers are turning to new and unfamiliar retailers; YouTube, in particular, is uniquely positioned to help retailers connect with consumers and drive meaningful engagement.

By Sarah Travis and Elliott Nix • Nov. 16, 2020

Dick's Sporting Goods debuts '10 Days of Black Friday'

The retailer introduced mobile checkout and return stations and has a plan to manage lines to alleviate shopping concerns due to COVID-19. 

By Tatiana Walk-Morris • Nov. 13, 2020

Retail Therapy: Whole Foods, Progressive partner to 'insure' a bad Thanksgiving

With the holiday looking different this year — and many embarking on cooking the meal for the first time — the two teamed up to help with kitchen mishaps.

By Caroline Jansen • Nov. 13, 2020

Target's free loyalty program nears 80M members 1 year after launch

Customers have flocked to Target Circle after the retailer created a rewards program decoupled from its branded credit card.

By Ben Unglesbee • Nov. 12, 2020

Claire's unveils first loyalty program

The retailer joins other companies in enticing consumers with loyalty incentives to further customer engagement during a pandemic. 

By Tatiana Walk-Morris • Nov. 12, 2020

Bluestar buys Ascena's Justice brand for $90M

The owner of Hurley, Bebe and Brookstone had to up its bid for the tween brand to buy it at a bankruptcy auction. 

By Ben Unglesbee • Nov. 11, 2020

Bed Bath & Beyond extends Black Friday, Cyber Monday sales

Through BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience this holiday season. 

By Tatiana Walk-Morris • Nov. 11, 2020

Kate Spade turns to Tinder exec for CMO

Analysts have been keeping a close eye on the brand, which hasn't managed to replicate the turnaround executed by its fellow Tapestry brand Coach.

By Daphne Howland • Nov. 11, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season.

By Tatiana Walk-Morris • Nov. 10, 2020

Rite Aid leans on pharmacists in rebranding effort

The drugstore is also embracing its potential as a beauty retailer, placing beauty ambassadors in some stores with a "spa-like" environment.

By Daphne Howland • Nov. 9, 2020

Allbirds to raise prices on Black Friday to fight climate change

Following in the footsteps of other environmentally conscious companies, the DTC brand is using the shopping day to take a stand against consumerism.

By Cara Salpini • Nov. 9, 2020

Out-market competitors with faster media planning and buying

The secret to out-marketing the competition: a faster media planning & buying cycle.

Nov. 9, 2020

Old Navy offers Black Friday deals early, adds in-store safety measures

The retailer will close on Thanksgiving and promote holiday deals beyond Black Friday and Cyber Weekend.

By Tatiana Walk-Morris • Nov. 6, 2020

Retail Therapy: Gap misses the mark in post-Election Day tweet

The now-deleted post depicted a half-red, half-blue hoodie getting zipped up with the message, "The one thing we know, is that together, we can move forward."

By Caroline Jansen • Nov. 6, 2020

Lego's holiday campaign focuses on digital, e-commerce channels

With shoppable ad formats and Spotify playlists, the effort is well-suited to consumer behavior during the pandemic.

By Aaron Baar • Nov. 6, 2020