Marketing: Page 101
-
Retrieved from Perfect Corp. on October 14, 2020
Allure designs holiday shopping issue around virtual try-on experiences
Working with Perfect Corp., the publisher integrated QR codes and AR into its November issue to align with a season set to skew toward mobile.
By Robert Williams • Oct. 14, 2020 -
Walmart turns again to parking lots for family-friendly experiences
This summer the retail giant offered virtual camps and drive-in movies, and is now hosting Halloween and college football events.
By Daphne Howland • Oct. 13, 2020 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
Bras and BB cream: Why aren't brands for women run by them?
In lingerie and beauty, a large part of the diversity battle is being fought on the highest ground: the C-suite.
By Cara Salpini • Oct. 12, 2020 -
Black Friday's too late this year. Is Prime Day just in time?
The pandemic forced Amazon to postpone its annual sale event until now, and that could be an opportunity for all retailers this season.
By Daphne Howland • Oct. 12, 2020 -
Target teams with FAO Schwarz for exclusive toy collection
The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship.
By Tatiana Walk-Morris and Ben Unglesbee • Oct. 9, 2020 -
Retrieved from Cole Haan on October 09, 2020Column
Retail Therapy: Slack steps into the footwear market
In a collaboration no one saw coming, the communication platform teamed up with Cole Haan to release a limited-edition shoe collection.
By Caroline Jansen • Oct. 9, 2020 -
Best Buy joins the Prime Day bandwagon with early sale
The electronics retailer is the latest to announce Black Friday deals on days that happen to coincide with Amazon's big event.
By Daphne Howland • Oct. 8, 2020 -
Retrieved from Dollar General on October 08, 2020
Dollar General launches ‘Popshelf,’ a new concept store aimed at suburban women
The deep discounter has two stores set to open this fall and plans to add around 30 by the end of next year.
By Ben Unglesbee • Oct. 8, 2020 -
Amazon releases holiday gift guides before Prime Day
Shoppers can also use Alexa for inspiration by using prompts like "Alexa, give me holiday gift ideas," or "Alexa, find funny gifts."
By Tatiana Walk-Morris • Oct. 7, 2020 -
Lowe's to offer curbside trick-or-treating this Halloween
The retailer is offering candy and pumpkins as shoppers look for safe alternatives to celebrate the season in the middle of a pandemic.
By Tatiana Walk-Morris • Oct. 6, 2020 -
NRF calls on consumers to shop earlier in ad campaign
With the COVID-19 pandemic continuing to spread, the trade group stressed not waiting "until Thanksgiving weekend to kick off your gift shopping."
By Tatiana Walk-Morris • Oct. 2, 2020 -
Retrieved from NASA/JPL-Caltech/ESA/CXC/STScI on October 02, 2020Column
Retail Therapy: Estée Lauder's $130K moon shot
In the ultimate 2020 partnership, the beauty brand teamed up with NASA to send up to 10 bottles of its Advanced Night Repair serum to space.
By Caroline Jansen • Oct. 2, 2020 -
Walmart to revamp 1K stores with digital in mind
Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.
By Ben Unglesbee • Oct. 1, 2020 -
Crate and Barrel’s first digital-only catalog debuts on Pinterest
The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.
By Robert Williams • Sept. 30, 2020 -
Walmart plans online sale that parallels Prime Day
The retailer joins Target in competing with Amazon's big sale event as all three giants adapt to a longer and earlier holiday season.
By Ben Unglesbee • Sept. 30, 2020 -
Pinterest expands ad inventory among shopping features
To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.
By Robert Williams • Sept. 29, 2020 -
Nike drives digital revenue with 150% jump in demand on mobile app
Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.
By Robert Williams • Sept. 29, 2020 -
Air Jordan releases shoppable sportswear for Snapchat’s Bitmoji avatars
The collection is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.
By Robert Williams • Sept. 29, 2020 -
Will customer acquisition be the nightmare before Christmas?
While DTC brands have long struggled with acquiring customers online, their problems may be more heightened than ever this year.
By Caroline Jansen • Sept. 28, 2020 -
Column
Retail Therapy: Costco takes its hot dog-soda combo very seriously
A tweet this week resurfaced comments the club's co-founder made to CEO Craig Jelinek, including, "If you raise the effing hot dog [price], I will kill you."
By Caroline Jansen • Sept. 25, 2020 -
Retailers get out the vote
Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.
By Daphne Howland • Sept. 23, 2020 -
Foot Locker steps up outreach for sneakerheads via Google Slides hub
The Nike Air Max hub will merge content with commerce via a digital tool that is "endemic to sneaker culture."
By Aaron Baar • Sept. 23, 2020 -
Lowe’s sees biggest social media lift from New York Fashion Week
While the event experienced less engagement due to the pandemic, the retailer received more social media mentions than top designers, Talkwalker found.
By Robert Williams • Sept. 22, 2020 -
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
The proposed company will leverage Walmart's e-commerce, fulfillment and payment services while setting up a showdown with major digital platforms.
By Robert Williams • Sept. 21, 2020 -
Deep Dive
The enduring fan base that boosts Bath & Body Works
The 30-year-old retailer continues to drive loyalty and promise — even in a pandemic.
By Kaarin Moore • Sept. 21, 2020