Marketing: Page 101


  • Allure's virtual try-ons developed with Perfect Corp., retrieved by Mobile Marketer on Oct. 14, 2020
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    Retrieved from Perfect Corp. on October 14, 2020
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    Allure designs holiday shopping issue around virtual try-on experiences

    Working with Perfect Corp., the publisher integrated QR codes and AR into its November issue to align with a season set to skew toward mobile.

    By Robert Williams • Oct. 14, 2020
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    Courtesy of Walmart corporate blog
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    Walmart turns again to parking lots for family-friendly experiences

    This summer the retail giant offered virtual camps and drive-in movies, and is now hosting Halloween and college football events.

    By Oct. 13, 2020
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Female-focused sectors of retail continue to be run by men
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    Danielle Ternes/Retail Dive
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    Deep Dive

    Bras and BB cream: Why aren't brands for women run by them?

    In lingerie and beauty, a large part of the diversity battle is being fought on the highest ground: the C-suite.

    By Oct. 12, 2020
  • Black Friday's too late this year. Is Prime Day just in time?

    The pandemic forced Amazon to postpone its annual sale event until now, and that could be an opportunity for all retailers this season.

    By Oct. 12, 2020
  • Target partners with FAO Schwarz for the 2020 holiday season.
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    Courtesy of Target
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    Target teams with FAO Schwarz for exclusive toy collection

    The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship.

    By Tatiana Walk-Morris and Ben Unglesbee • Oct. 9, 2020
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    Retrieved from Cole Haan on October 09, 2020
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    Column

    Retail Therapy: Slack steps into the footwear market

    In a collaboration no one saw coming, the communication platform teamed up with Cole Haan to release a limited-edition shoe collection.

    By Oct. 9, 2020
  • A bright yellow sign against a blue roof says "Best Buy" in bold black letters.
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    Daphne Howland/Retail Dive
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    Best Buy joins the Prime Day bandwagon with early sale

    The electronics retailer is the latest to announce Black Friday deals on days that happen to coincide with Amazon's big event.

    By Oct. 8, 2020
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    Retrieved from Dollar General on October 08, 2020
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    Dollar General launches ‘Popshelf,’ a new concept store aimed at suburban women

    The deep discounter has two stores set to open this fall and plans to add around 30 by the end of next year. 

    By Oct. 8, 2020
  • Amazon truck loaded for Prime Day.
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    Courtesy of Amazon
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    Amazon releases holiday gift guides before Prime Day

    Shoppers can also use Alexa for inspiration by using prompts like "Alexa, give me holiday gift ideas," or "Alexa, find funny gifts." 

    By Tatiana Walk-Morris • Oct. 7, 2020
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    Lowe's
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    Lowe's to offer curbside trick-or-treating this Halloween

    The retailer is offering candy and pumpkins as shoppers look for safe alternatives to celebrate the season in the middle of a pandemic. 

    By Tatiana Walk-Morris • Oct. 6, 2020
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    andresr via Getty Images
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    NRF calls on consumers to shop earlier in ad campaign

    With the COVID-19 pandemic continuing to spread, the trade group stressed not waiting "until Thanksgiving weekend to kick off your gift shopping."

    By Tatiana Walk-Morris • Oct. 2, 2020
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    Retrieved from NASA/JPL-Caltech/ESA/CXC/STScI on October 02, 2020
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    Column

    Retail Therapy: Estée Lauder's $130K moon shot

    In the ultimate 2020 partnership, the beauty brand teamed up with NASA to send up to 10 bottles of its Advanced Night Repair serum to space.

    By Oct. 2, 2020
  • Walmart transforms stores to focus on digital.
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    Courtesy of Walmart
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    Walmart to revamp 1K stores with digital in mind

    Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.

    By Oct. 1, 2020
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    Courtesy of Pinterest
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    Crate and Barrel’s first digital-only catalog debuts on Pinterest

    The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.

    By Robert Williams • Sept. 30, 2020
  • Walmart plans online sale that parallels Prime Day

    The retailer joins Target in competing with Amazon's big sale event as all three giants adapt to a longer and earlier holiday season. 

    By Sept. 30, 2020
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    Courtesy of Pinterest
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    Pinterest expands ad inventory among shopping features

    To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

    By Robert Williams • Sept. 29, 2020
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    Nike
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    Nike drives digital revenue with 150% jump in demand on mobile app

    Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.

    By Robert Williams • Sept. 29, 2020
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    Courtesy of Snap
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    Air Jordan releases shoppable sportswear for Snapchat’s Bitmoji avatars

    The collection is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.

    By Robert Williams • Sept. 29, 2020
  • Will customer acquisition be the nightmare before Christmas?

    While DTC brands have long struggled with acquiring customers online, their problems may be more heightened than ever this year.

    By Sept. 28, 2020
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    Courtesy of Costco Wholesale
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    Column

    Retail Therapy: Costco takes its hot dog-soda combo very seriously

    A tweet this week resurfaced comments the club's co-founder made to CEO Craig Jelinek, including, "If you raise the effing hot dog [price], I will kill you."

    By Sept. 25, 2020
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    Courtesy of Gap Inc.
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    Retailers get out the vote

    Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.

    By Sept. 23, 2020
  • Foot Locker steps up outreach for sneakerhead via Google Slides hub
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    Courtesy of Foot Locker
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    Foot Locker steps up outreach for sneakerheads via Google Slides hub

    The Nike Air Max hub will merge content with commerce via a digital tool that is "endemic to sneaker culture."

    By Aaron Baar • Sept. 23, 2020
  • Lowe's hits the runway with fashion show live streams, curated home decor
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    Courtesy of Lowe's
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    Lowe’s sees biggest social media lift from New York Fashion Week

    While the event experienced less engagement due to the pandemic, the retailer received more social media mentions than top designers, Talkwalker found.

    By Robert Williams • Sept. 22, 2020
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    Peter Adams for Marketing Dive
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    Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

    The proposed company will leverage Walmart's e-commerce, fulfillment and payment services while setting up a showdown with major digital platforms.

    By Robert Williams • Sept. 21, 2020
  • Bath & Body Works has cultivated deep customer loyalty.
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    Adeline Kon/Retail Dive/Retail Dive
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    Deep Dive

    The enduring fan base that boosts Bath & Body Works

    The 30-year-old retailer continues to drive loyalty and promise — even in a pandemic. 

    By Sept. 21, 2020