Marketing: Page 102
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Courtesy of Madewell
Madewell debuts mobile app
The apparel retailer moved to develop a frictionless shopping experience after seeing a dramatic increase in mobile traffic during the pandemic.
By Tatiana Walk-Morris • April 27, 2021 -
Adeline Kon/Retail Dive
30 minutes with For Now's co-founders
As the limitations of selling exclusively online become apparent, the company's mission is to not only give emerging brands a physical presence but an opportunity to grow.
By Caroline Jansen • Updated April 29, 2021 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Walmart tries to blot out Yeezy's styled sun logo
The retail giant said a trademark by Kanye West's brand too much resembled its own "spark" logo across Walmart's business.
By Ben Unglesbee • April 26, 2021 -
Tractor Supply app exceeds 1M downloads
Less than a year after its conception, the mobile app is becoming a key driver of the retailer's digital sales as customers demand contactless fulfillment options.
By Tatiana Walk-Morris • April 26, 2021 -
Retrieved from Amazon on March 18, 2019
Amazon lets advertisers send targeted messages for first time
The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.
By Robert Williams • April 26, 2021 -
Getty Images
Sponsored by WazeAs spring shopping fever surges, here's how to bring customers to your door
As buyers prepare to fling open their wallets, retailers can actively promote themselves at the moment of decision to make their store a stop of choice.
April 26, 2021 -
Getty Images
Sponsored by EYThe consumer experience: From touch points to trust points
The consumer experience is rapidly evolving from a transactional process focused simply on buying to a model built on deep, enriching relationships at every step of the journey.
April 26, 2021 -
Courtesy of JanSport
ColumnRetail Therapy: JanSport teams up with Nicole McLaughlin to reimagine its products
From bras to slippers, the upcycle artist turned the brand's popular backpacks into completely new items.
By Caroline Jansen • April 23, 2021 -
Courtesy of Love Beauty and Planet
Love Beauty and Planet launches first refillable hair care at Target
The brand debuted reusable shampoo and conditioner bottles in mass retail as part of its commitment to tackling sustainability.
By Maria Monteros • April 23, 2021 -
Courtesy of Athleta
Nike loses Simone Biles to Athleta
A Nike athlete since 2015, Biles will now work with Athleta on her own product line. She joins Allyson Felix, another former Nike athlete, on Athleta's roster.
By Cara Salpini • Updated April 23, 2021 -
Daphne Howland/Retail Dive
VF Corp names new CFO
The company also announced the appointment of Kristin Harrer, former marketing exec of Dollar Shave Club, as Vans' global chief marketing officer.
By Kaarin Moore • April 22, 2021 -
Courtesy of Amazon
Amazon launches hair salon to test AR, point-and-learn tech
Offering hair care and styling services while testing in-store technology, the concept will debut in a two-story shop in London's Spitalfields district.
By Tatiana Walk-Morris • April 21, 2021 -
Courtesy of Andie
DTC swimwear brand Andie debuts intimates
The launch is the beginning of "a significant platform expansion into other categories," the brand said.
By Cara Salpini • April 21, 2021 -
Adeline Kon/Retail Dive
Deep DiveRight now, retailers are writing their own rules on climate action. Does that need to change?
With an executive order in place and mounting pressure from multiple sides, climate regulation is brewing.
By Maria Monteros • April 21, 2021 -
Kohl's Tommy Hilfiger partnership is another blow to Macy's, malls
The retailer has amassed an impressive roster of brands that are otherwise fleeing department stores.
By Daphne Howland • April 20, 2021 -
Courtesy of Lululemon
Lululemon to launch resale program for 'like new' products
The initiative will start in just two markets, California and Texas, and comes about a week after Nike launched its footwear refurbishment program.
By Cara Salpini • April 20, 2021 -
Cara Salpini/Retail Dive
Nike's Kobe Bryant partnership comes to an end
The athletics retailer first signed the basketball legend in 2003, and said he remains a "deeply loved member of the Nike family."
By Cara Salpini • April 20, 2021 -
Courtesy of Native
DTC brand Native launches sunscreen line
The company, which got its start selling natural deodorants, now has its sights set on attracting customers who want streak-free, natural sunscreens.
By Tatiana Walk-Morris • April 19, 2021 -
Brands could lose fickle Gen Zers over poor digital experiences, survey finds
Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began.
By Robert Williams • April 16, 2021 -
Courtesy of J.C. Penney
J.C. Penney debuts private home brand, Loom + Forge
With three home brand launches recently, the retailer appears to be trying to capitalize on the category's boom in the past year.
By Caroline Jansen • April 16, 2021 -
Courtesy of Elliott Jerome Brown Jr.
ColumnRetail Therapy: White Castle serves fast food with style
The restaurant chain partnered with award-winning fashion line Telfar to produce new employee uniforms and a limited-edition collection.
By Maria Monteros • April 16, 2021 -
Courtesy of Dollar Tree
Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Solutions and Aki Technologies.
By Peter Adams • April 15, 2021 -
Macy’s Backstage opening 45 shop-in-shops
Betting big on off-price, the department store will operate 10 more spaces than originally planned, along with more freestanding stores.
By Daphne Howland • April 15, 2021 -
Courtesy of West Elm
West Elm launches influencer ambassador program
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
By Tatiana Walk-Morris • April 14, 2021 -
Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category.
By Natalie Black (Koltun) • April 14, 2021
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