DTC: Page 8
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Courtesy of Dolly Parton
Dolly Parton launches beauty line
A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.
By Lara Ewen • Aug. 26, 2024 -
Courtesy of Hollister
ColumnThe Weekly Closeout: Amazon’s October sales event returns and Hollister goes back to school
The e-commerce giant is prepping for its unofficial holiday kickoff event, while the apparel brand launched a collection featuring over 30 U.S. universities.
By Retail Dive Staff • Aug. 23, 2024 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Avocado Green Mattress
Avocado Green Brands names COO, builds out leadership team
The sustainability-focused mattress company named Matthew Anderson as its chief operating officer, among other personnel announcements.
By Kaarin Moore • Aug. 23, 2024 -
Permission granted by Peloton
Peloton projects nearly 10% sales decline for the year
CFO Liz Coddington expects “softness” in connected fitness demand in the medium term, but remains optimistic about the category’s growth potential.
By Caroline Jansen • Aug. 22, 2024 -
Courtesy of Universal Standard
Q&AUniversal Standard’s CEO talks inclusivity, legacy and brand-building
As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.
By Lara Ewen • Aug. 22, 2024 -
Courtesy of Unified Commerce Group
Steve Madden sells Greats to Unified Commerce Group
The upscale sneaker label will join apparel brands Frank And Oak and Spiritual Gangster on the growing retail platform.
By Lara Ewen • Aug. 21, 2024 -
Courtesy of Perigold
Wayfair’s Perigold banner to open first physical store
The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.
By Tatiana Walk-Morris • Aug. 21, 2024 -
Courtesy of Solo Stove
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 21, 2024 -
Courtesy of Sneex
Spanx founder launches shoe brand Sneex
Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.
By Caroline Jansen • Aug. 20, 2024 -
Courtesy of Under Armour
Deep DiveKevin Plank can’t let go of Under Armour. Is that hampering a turnaround?
Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.
By Cara Salpini • Aug. 19, 2024 -
Courtesy of Allbirds
Q&AAllbirds chief marketer on why brand building is key to the company’s turnaround plan
Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.
By Peter Adams • Aug. 14, 2024 -
Courtesy of On
Like Nike before it, On plans to grow margins via DTC sales
A nine-fold boost to profits in Q2 nevertheless missed some analysts’ expectations, as margins inched up only slightly.
By Daphne Howland • Aug. 13, 2024 -
Permission granted by Grove Collaborative
In latest effort to trim costs, Grove Collaborative switches to Shopify
The sustainably-minded consumer products company reported expanded margins and narrowed losses in Q2, but sales and active customers declined.
By Daphne Howland • Aug. 13, 2024 -
Funko delivers first sales growth, profit in almost 2 years
Yves LePendeven, who was serving as acting CFO since March, was also named to take over the role permanently.
By Nate Delesline III • Aug. 9, 2024 -
Permission granted by Madison Reed
Madison Reed taps Paige Bueckers, other UConn basketball players to star in latest campaign
The beauty brand said it plans to use the athletes’ star power to support a new hair color product launch through brand ambassador partnerships.
By Nate Delesline III • Aug. 9, 2024 -
Daphne Howland/Retail Dive
Warby Parker notches highest e-commerce growth in 13 quarters
With e-commerce revenue growth of 4.4% in Q2, the DTC eyewear brand is making progress against the goals it outlined at the start of the year.
By Caroline Jansen • Aug. 9, 2024 -
Denton Harryman. (2022). "The Allbirds store in the SouthEnd district new uptown Charlotte." [Photograph]. Retrieved from Flickr.
Store closures a factor in Allbirds Q2 sales nosedive
Executives said new designs are performing well, but the DTC footwear brand’s sales fell 27% in the period.
By Daphne Howland • Aug. 8, 2024 -
Retrieved from Liquid Death on August 01, 2024
Q&AHow Liquid Death cuts through marketing noise without big media buys
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
By Chris Kelly • Aug. 6, 2024 -
Courtesy of Savage X Fenty
Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner
The tie-up will put products in 16 of the department store’s locations and on its website.
By Tatiana Walk-Morris • Aug. 2, 2024 -
Courtesy of Fred Segal
ColumnThe Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback
Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.
By Retail Dive Staff • Aug. 2, 2024 -
Caroline Jansen/Retail Dive
Wayfair revenue down 1.7% in Q2 as category remains challenged
But the online home goods retailer was able to narrow its losses and CEO Niraj Shah said a turnaround in the sector could be on the horizon.
By Caroline Jansen • Aug. 1, 2024 -
Adidas CEO: ‘You have to be more American to be successful in America’
With sales in North America down 7% in Q2, CEO Bjørn Gulden said the athletics retailer is leaning into American sports like basketball and baseball.
By Cara Salpini • July 31, 2024 -
Courtesy of Meati Foods
Meati Foods new CCO, CEO look to avoid plant-based pitfalls
The mycelium-based meat maker is looking to go back to its roots and nail down its messaging in a burgeoning category.
By Elizabeth Flood • July 30, 2024 -
Brandon Bell via Getty Images
Skechers reports 7% sales increase in another record quarter
The company saw a significant increase in regional DTC sales for Europe, the Middle East and Africa and authorized a $1 billion share repurchase program.
By Lara Ewen • July 29, 2024 -
Cara Salpini/Retail Dive
Hoka leads Deckers to 22% growth in Q1
The running brand surged 30% in the quarter thanks to strength in the DTC channel and robust sell-through of new styles.
By Nate Delesline III • July 26, 2024
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