Technology: Page 2

Saks, Sephora pilot Google's local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

Adidas moves high-tech Speedfactory to Asia, closing factories in US, Germany

The company suggests the business case is still better in Asia, even with advanced technology and despite the distance from target consumers. 

By Emma Cosgrove • Nov. 12, 2019

In a multicloud world, Lucky Brand's strategy centers on a single vendor

The apparel retailer had a disparate architecture, multiple cloud platforms and multiple colocations, but it wanted a simplified cloud portfolio.

By Naomi Eide • Nov. 12, 2019

WhatsApp Business debuts product catalogs to enrich mobile chats

Small business owners can now create catalogs to showcase products in conversations with customers.

By Robert Williams • Nov. 12, 2019

Sponsored

Could tidying up your tech stack spark operational joy? (These retailers say yes)

Companies are ditching their overly complex, multisolution technology stacks in favor of a single, unified commerce platform, making operations easier to manage and providing a better experience for the customer.

Deep Dive

What keeps Amazon CEO Jeff Bezos awake at night?

As the company reaches into a growing array of industry sectors, Industry Dive publications pulled together their expertise to analyze how competitors thrive amid the next wave of disruption.

By Nami Sumida • Nov. 11, 2019

Tommy Hilfiger to transition design process to digital

The apparel brand has established a tech incubator dedicated to training employees on its 3D design platform.

By Lisa Rowan • Nov. 08, 2019

Kohl's lets Snapchatters virtually window shop through AR portal

An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise for the holidays.

By Robert Williams • Nov. 07, 2019

Sally Beauty expands AI try-on tech to 500 stores

The ColorView technology, which allows consumers to virtually test out hair and makeup color options, will also be available on the retailer's app.

By Lisa Rowan • Nov. 07, 2019

Amazon to invest $40M in new robotics hub

The e-commerce giant is banking on automated technology to help meet the needs of a modern-day, fast-paced supply chain.

By Shefali Kapadia • Nov. 07, 2019

Shopping ads land on YouTube

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 06, 2019

Joann entices holiday crafters with 3D printers, new tech

The move further proves the retailer sees value in investing in technology, both in its merchandise and in-store experience.

By Tatiana Walk-Morris • Nov. 06, 2019

Ralph Lauren launches digital IDs to authenticate merchandise

The new technology will allow products to be verified as goods move through the supply chain. 

By Tatiana Walk-Morris • Nov. 05, 2019

Toys R Us Canada, Snapchat partner for AR experience

The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.

By Robert Williams • Nov. 05, 2019

AR tops list of tech that makes users view a brand as innovative, study says

Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.

By Robert Williams • Nov. 04, 2019

Lululemon invests in tech fitness startup Mirror

The tech company sells a home fitness system that displays on a full-length mirror, and has secured $72 million in financing to date.

By Lisa Rowan • Nov. 01, 2019

B8ta snaps up $50M from investors, including Macy's

The startup also announced the launch of Ark Marketplace, a tech platform that enables retailers to use the company's store technology. 

By Tatiana Walk-Morris • Nov. 01, 2019

Goodwill debuts geofenced mobile ads to attract Gen Z

The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.

By Robert Williams • Oct. 31, 2019

Walmart, Green Dot renew prepaid card deal, launch fintech accelerator

The new accelerator, TailFin Labs, will develop products, services and technology at the intersection of retail and consumer financial services. 

By Dan Ennis • Oct. 31, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

A transition to digital is the key force behind the transformation of the role from brand-builders to data-focused, short-term revenue drivers.

By Barry Levine • Oct. 30, 2019

Ssense debuts app with personalized shopping recommendations

The app is designed to facilitate discovery through search and filter capabilities.

By Tatiana Walk-Morris • Oct. 28, 2019

Flip Fit aims to make e-commerce social

The app allows users to see what others are trying on and share their outfits with friends, using social media habits to drive sales.

By Tatiana Walk-Morris • Oct. 25, 2019

H&M launches Spanish site for US shoppers, adds tech features

The chain introduced additional online shopping features, including a sustainability tool that provides manufacturing and textile information. 

By Lisa Rowan • Oct. 25, 2019

Rent the Runway shouldered the blame when a software bug hampered delivery

"Innovation inherently means risk taking and a certain portion of your revenue and systems are going to go down," said CEO Jennifer Hyman.

By Naomi Eide • Oct. 25, 2019

Voice-enabled purchasing on the rise

Ownership of the devices has more than doubled in the past three years, according to a new study. 

By Tatiana Walk-Morris • Oct. 24, 2019