Technology


  • A customer presses the image of the ChatGPT app on their phone.
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    AI referrals make shoppers more likely to either return — or never come back

    Companies need to quickly justify why the AI recommended their brand, Info-Tech Research Group’s Julie Geller said. “If that validation isn’t obvious, confidence drops fast.”

    By Bryan Wassel • May 20, 2026
  • A Coach store in the evening, with people walking past.
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    The image by Daniel Ramirez is licensed under CC BY 2.0
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    Tapestry patents AI data analytics tech

    The Coach owner said it is trimming the time it takes to analyze data through its newly patented AI technology.

    By Tatiana Walk-Morris • May 19, 2026
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A smiling woman hands a credit card to a cheerful cashier in a stylish clothing store. Two friends stand nearby with shopping bags, creating a joyful shopping atmosphere.
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    AzmanL via Getty Images
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    Sponsored by Elavon

    1 in 5 shoppers left their wallet at home today. Is your store ready for them?

    Retailers that don’t support digital wallets risk losing ready-to-buy customers at checkout.

    May 18, 2026
  • A smiling cashier in a green shirt hands a receipt to a customer in a clothing store. The atmosphere is friendly and casual, with racks of clothes visible.
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    Super Scout via Getty Images
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    Sponsored by ServiceNow

    The associate gap: Why your AI investment depends on the people running your stores

    In the quest for stronger customer experiences, store associates are the critical variable.

    May 18, 2026
  • Etsy in ChatGPT
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    Courtesy of Etsy
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    Etsy debuts app in ChatGPT

    The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.

    By Tatiana Walk-Morris • May 14, 2026
  • Amazon's Alexa for Shopping displayed on several phones.
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    Courtesy of Amazon
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    Rufus who? Alexa for Shopping brings AI to Amazon’s search bar

    More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.

    By Bryan Wassel • May 14, 2026
  • Stripe CEO Patrick Collison agentic commerce
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    Courtesy of Stripe
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    Stripe, Google partner on agentic commerce

    With a Google partnership, the payments processor is bringing agentic checkout to four of the largest AI platforms.

    By Justin Bachman • May 13, 2026
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart to lay off or relocate 1,000 tech, product workers

    The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.

    By May 13, 2026
  • An orange and white Ulta Beauty storefront with a tree in front
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    Dani James/Retail Dive
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    Ulta Beauty to offer products via Uber Eats

    The beauty retailer has also partnered with Instacart and DoorDash as the fast delivery market grows.

    By Tatiana Walk-Morris • May 12, 2026
  • Ace Hardware's AI assistant on a smartphone.
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    Courtesy of Ace Hardware
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    Ace Hardware releases AI assistant for store staff

    Hey ARMA gives associates access to product knowledge, project advice and recommendations. 

    By Tatiana Walk-Morris • May 7, 2026
  • A person holding a smartphone featuring Amazon join the chat.
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    Courtesy of Amazon
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    Amazon’s latest AI feature allows shoppers to interact with product summaries

    “Join the chat” enables real-time questions and answers while listening to AI-generated product summaries. 

    By Tatiana Walk-Morris • May 7, 2026
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    Brandon Bell via Getty Images
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    Target’s digital chief breaks down the retailer’s creator overhaul

    Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the winddown of a prior affiliate program. 

    By Peter Adams • May 6, 2026
  • Close-up of young woman hand using smartphone
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    US agentic commerce revenue forecast to reach $1 trillion by 2030

    But even as the technology grows in popularity, the physical shopping experience will remain important, per a new report.

    By Howard Ruben • May 5, 2026
  • A storefront sign titled "Gap" sits against a blue window background
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    Drew Angerer via Getty Images
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    Gap targets improved traceability operations, data collection

    The retailer aims to enhance coordination with suppliers using an AI layer from supply chain software company Inspectorio.

    By Kelly Stroh • May 4, 2026
  • A man with glasses smiling as he pays a cashier in a busy store. The cashier in a green uniform scans his card, conveying a friendly interaction.
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    dusanpetkovic via Getty Images
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    Sponsored by ServiceNow

    The AI gap in retail operations is real. Here’s how to start closing it.

    The race to AI-driven operations in retail is on.

    May 4, 2026
  • Pedestrians walk outside a Kohl’s store location.
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    Courtesy of Kohl's
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    Kohl’s delves into AI for gift finding, aiding associates

    The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology.

    By Tatiana Walk-Morris • April 30, 2026
  • An executive wearing an orange suit presents on stage in front of a wall reading InFronts
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    Permission granted by The Home Depot
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    Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

    Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.  

    By Peter Adams • April 29, 2026
  • Two people walk by a Bed Bath & Beyond store on a cloudy day.
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    Daphne Howland/Retail Dive
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    Bed Bath & Beyond CEO: AI will lead to ‘significant reduction in headcount’

    Areas impacted at the retailer could include supply chain, IT, accounting, marketing and merchandising, Marcus Lemonis told analysts Monday.

    By April 28, 2026
  • A demonstration of eBay's new features on a smartphone
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    Courtesy of eBay
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    EBay scrambles to fix outages

    The e-commerce giant has been experiencing technical difficulties since Sunday, with its marketplace site down entirely at some points.

    By April 27, 2026
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s to open 5 new stores this year

    The first location is set to open this June in Port St. Lucie, Florida, and includes in-store features like enhanced digital signage and QR codes.

    By Howard Ruben • April 27, 2026
  • People, bikes and a food stand on a city corner.
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    Daphne Howland/Retail Dive
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    H&M Group names chief information officer

    The retailer's new C-suite hire, Diego Teijeiro Ruiz, brings almost two decades of experience from Inditex.

    By April 27, 2026
  • A massive lit-up sign with the tilted blue "Hasbro" logo and cartoon images looms over a dark room.
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    "Hasbro booth" by Gage Skidmore is licensed under CC BY-SA 2.0
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    Hasbro expects March cyberattack to impact second-quarter revenue

    The toy maker is reviewing files and working to fully bring certain systems back online. The company will incur some costs related to the investigation.

    By David Jones • April 27, 2026
  • Aerie Realmakers Community collage of images of creators
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    Courtesy of Aerie
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    Aerie ups commitment to authenticity with enhanced creator program

    The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

    By Jessica Hammers • April 24, 2026
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike cuts 1,400 jobs across tech, operations

    The majority of the layoffs are in the activewear giant’s tech department as it consolidates its footprint and leans into automation.

    By April 24, 2026
  • The outside of an Ulta Beauty store.
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    Getty Images
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    Ulta Beauty, Google partner on AI-powered shopping experiences

    The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will roll out to its app. 

    By Tatiana Walk-Morris • April 23, 2026