Marketing: Page 73
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Discover @ Kohl's to feature diverse, women-owned brands at 600 stores
The department store just turned away a takeover bid. Now it's joining the likes of Macy’s, Target and Walmart in overhauling its merchandising tactics.
By Daphne Howland • July 11, 2022 -
Sponsored by Imagine
Spending habits are changing. Is your in-store marketing keeping up?
After years of isolated shopping and dining from home, people are eager to get back out into their communities.
By Chris Cavanaugh, CEO, Imagine • July 11, 2022 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Grove Collaborative strikes wholesale deal with Kohl's
The cleaning and personal care brand also expanded its distribution to grocery retailers Meijer and Giant Eagle.
By Tatiana Walk-Morris • July 8, 2022 -
Column
The Weekly Closeout: Ulta, The Allure Store partner and UK antitrust watchdog takes on Amazon
Ulta announced a pop-up with the retail arm of the magazine, and Amazon is being investigated over its marketplace practices.
By Retail Dive Staff • July 8, 2022 -
Athleta plots its first outlet stores
Two locations are set to open by the fall as the athletics brand works to build out its footprint.
By Cara Salpini • July 8, 2022 -
Walmart merges in-home grocery delivery service with Walmart+
The retailer has also expanded InHome to cities including Miami, Dallas and San Francisco, in a move that almost doubles its geographic reach.
By Sam Silverstein • July 7, 2022 -
Target deepens back-to-school offers amid inventory headaches
The retailer is adding to promotions for students and teachers as back-to-school sales are forecast to exceed pre-pandemic numbers.
By Tatiana Walk-Morris • July 7, 2022 -
Retrieved from Brett Jordan from Pexels.
Pinterest releases new shopping, seller features
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
By Tatiana Walk-Morris • July 7, 2022 -
Amazon dangles free Grubhub membership ahead of Prime Day
The e-commerce giant has inked a deal with the struggling food delivery service that includes an opportunity to take a minority stake.
By Daphne Howland • July 6, 2022 -
Amazon's new analytics tool gives brands a front-row seat to in-store shopping
Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers.
By Jessica Hammers • July 6, 2022 -
Cupshe, Tabria Majors launch plus-size swimwear collection
The expansion into inclusive sizes comes as the brand is exploring new categories, including athleisure.
By Tatiana Walk-Morris • July 6, 2022 -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • July 5, 2022 -
Column
The Weekly Closeout: Bed Bath & Beyond continues executive shakeup and Gucci launches a pet collection
The home retailer appointed a new chief accounting officer and head of treasury. Meanwhile, the luxury brand seeks to bring individuality to pets.
By Retail Dive Staff • July 1, 2022 -
Function of Beauty hires 20-year L'Oréal vet as chief marketer
The personalized beauty brand is building out a team of industry veterans as it looks to scale.
By Tatiana Walk-Morris • June 29, 2022 -
How retailers are grappling with sustainability
In an industry that inevitably generates waste, the path to a more environmentally friendly future is littered with difficult choices.
By Retail Dive Staff • June 28, 2022 -
Parachute pops up at Nordstrom
The department store will feature products from the DTC brand in nine of its locations as well as on its website.
By Caroline Jansen • June 28, 2022 -
Ikea adds space visualization tool to its app
Following the disruption of the COVID-19 pandemic, the company has worked to turn its e-commerce business around.
By Tatiana Walk-Morris • June 28, 2022 -
Deep Dive // Sustainability in retail
DTC brands have long been vocal about the importance of sustainability. Is that enough?
As more direct-to-consumer companies find value in physical retail, they must consider how that fits into their goals.
By Caroline Jansen • June 27, 2022 -
Bed Bath & Beyond launches buy now, pay later option and rewards program
The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.
By Caroline Jansen • June 24, 2022 -
Column
The Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse
The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.
By Retail Dive Staff • June 24, 2022 -
Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
American Eagle Outfitters launches NFT Apparel Shop
The collection features limited-edition shirts and hoodies with designs from NFT artists.
By Dani James • June 24, 2022 -
Gap Inc. unveils 4 lab stores at San Francisco headquarters
The struggling retailer will use the spaces to test tech, customer experiences and product innovations for Old Navy, Gap, Banana Republic and Athleta.
By Daphne Howland • June 23, 2022 -
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
By Peter Adams • June 23, 2022 -
Lowe's releases limited-edition NFT collection, digital assets for builders
The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
June 22, 2022 -
Shoppers who use AR less likely to return purchases: Snap
A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items.
By Tatiana Walk-Morris • June 21, 2022