Urban Outfitters to bring Parade into select stores

On the forefront of inclusive marketing in the competitive lingerie segment, the DTC brand joins others in turning to wholesale to stoke revenue.

By Daphne Howland • July 25, 2022

Pottery Barn launches accessible home collection

The line, which features select ADA-compliant products, includes desks, pivot mirrors, grab bars and motion lift chairs.

By Caroline Jansen • July 25, 2022

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Clinique Lab launches at Macy’s in NYC

The concept rolled out at the Herald Square location, with more scheduled to come to other stores this year. 

By Kaarin Moore • July 25, 2022

Yeezy Gap collection now available at NYC flagship store

The news comes after Kanye West's June trademark application for retail stores named YZYSPLY, and Gap’s CEO Sonia Syngal’s exit last week.

By Dani James • July 22, 2022

Walmart partnership expands The Honest Company's reach

The DTC brand has been raising capital and hiring industry executives as it grows its online and in-store footprint.

By Tatiana Walk-Morris • July 22, 2022

The Weekly Closeout: Tractor Supply names chief marketer and Mattel partners with SpaceX

Kimberley Gardiner joins the retailer as its former CMO retires. Meanwhile, the toy company signed a multi-year agreement with Elon Musk’s space firm.

By Retail Dive Staff • July 22, 2022

Macy's to close a full-line store in St. Louis amid small-format expansion

The retailer will open a Market by Macy’s in the area, along with two others, including one that will share space with a new off-price Backstage.

By Daphne Howland • July 21, 2022

YouTube partners with Shopify for new commerce features

The video platform now allows creators to link their Shopify stores to channels, and users can pay without leaving the site.

By Dani James • July 21, 2022

SKU’d: 3 designers reinventing fashion’s business models

Telfar, Marc Jacobs and Tommy Hilfiger are taking a unique approach to retail. Their creative decisions may soon be the way everyone wants to do business. 

By Kaarin Moore • July 21, 2022

Nordstrom names executives to lead marketing, private label

Deniz Anders was promoted to chief marketing officer, and Nina Barjesteh arrives from Dick’s Sporting Goods to lead the retailer’s owned brands.

By Daphne Howland • July 20, 2022

Amazon Business debuts first major campaign in grab at office supplies category

A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

By Jessica Hammers • July 20, 2022

Instagram launches payment-in-chat feature for businesses

The release allows brands to directly convert customer messages into transactions without leaving the app, positioning it to be a one-stop commerce destination. 

By Dani James • July 19, 2022

Klarna to open Los Angeles pop-up shop

Located on Melrose Avenue, the payment firm’s two-day shopping experience will showcase sustainable brands.

By Tatiana Walk-Morris • July 19, 2022

Thinx rebrands teen line, lowers price

The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.

By Daphne Howland • July 19, 2022

Macy’s and Toys R Us ramp up store-in-store partnership

Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category. 

By Ben Unglesbee • July 18, 2022

Walmart expands Spanish search on website

At the height of the pandemic, the retailer saw its Spanish queries spike more than five times compared to pre-pandemic levels.

By Tatiana Walk-Morris • July 18, 2022

How retail brands create unforgettable experiential marketing campaigns with influencers

Retailers have a new secret weapon for creating memorable experiential marketing campaigns.

July 18, 2022

Nike debuts new store concept with Nike Style

The store, which opened Friday in Seoul, South Korea, features gender-neutral merchandising and a content studio. 

By Cara Salpini • July 15, 2022

The Weekly Closeout: Kanye West files trademark for retail stores and Laffy Taffy turns to NFTs

The rapper filed trademarks for the name “YZYSPLY,” while the candy maker turned jokes found on its wrappers into non-fungible tokens.

By Retail Dive Staff • July 15, 2022

Abercrombie Kids launches denim collection with sizing options

The assortment was fit-tested with over 300 children, and comes in short, regular and long lengths in all sizes with waistband adjusters.

By Kaarin Moore • July 15, 2022

Inflation reshapes Amazon Prime Day

Shoppers used the two-day sale to stock up on household essentials and take care of some holiday lists, sticking mostly to smaller purchases.

By Daphne Howland • July 14, 2022

Summersalt launches The Forecast content platform

Led by The Knot’s former editor-in-chief, the platform will offer shoppers travel tips, fashion advice and inspirational stories.

By Tatiana Walk-Morris • July 14, 2022

GameStop launches NFT marketplace

The latest progression of the retailer’s digital transformation follows news that it fired its CFO and reportedly plans layoffs. 

By Dani James • July 13, 2022

Crocs' Heydude revamps its brand

The casual shoe brand is leaning into levity as it chases a $1 billion revenue target and is already beating growth expectations. 

By Ben Unglesbee • July 13, 2022

Can biometric data deliver more nuanced mass marketing?

Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.

By Robert Williams • July 12, 2022