Marketing: Page 74
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Astrid Stawiarz / Stringer via Getty Images
ColumnThe Weekly Closeout: Deckers' COO steps down and Swarovski names CEO
David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.
By Retail Dive Staff • June 17, 2022 -
Courtesy of Walmart
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Courtesy of Maybelline
Maybelline launches mental health podcast
The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.
By Tatiana Walk-Morris • June 17, 2022 -
Courtesy of Virtual Brand Group
McKinsey: Metaverse may create $5 trillion in value by 2030
The research firm found that up to $2.6 trillion of that value could be in e-commerce.
By Dani James • June 17, 2022 -
Cara Salpini/Retail Dive
DTC footwear brand Hoka debuts first global campaign
The company has seen a recent spike in sales and is on pace to become a billion-dollar brand.
By Tatiana Walk-Morris • June 16, 2022 -
Courtesy of Amazon
Amazon schedules Prime Day for mid-July
Most U.S. Prime members plan to shop the sale, but there’s evidence they’ll be cautious about spending and will also seek out deals at rivals.
By Daphne Howland • June 16, 2022 -
Courtesy of Petco
Petco opens first location of new rural store concept
Initially announced at its investor day in March, the new store caters to consumers seeking out farm and livestock supplies.
By Caroline Jansen • June 16, 2022 -
Adeline Kon/Retail Dive, data from Flickr
ColumnSKU’d: Chanel breaks up with the rich in favor of the ultra-rich
The fashion house is raising prices and opening high-end stores – all while reporting record-breaking numbers.
By Kaarin Moore • June 16, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022 -
Courtesy of Our Place
Our Place’s co-founder and co-CEO on the brand’s entrance into physical retail
The DTC cookware brand, which launched just prior to the pandemic and is already profitable, is planning two stores in Los Angeles and one in New York.
By Caroline Jansen • June 14, 2022 -
Courtesy of Lululemon
Expanding its reach, Lululemon now sells hijabs
Two styles debuted last week, with a third expected later this year. The company says all three emphasize performance and versatility.
By Cara Salpini • June 14, 2022 -
Courtesy of Ulta
Ulta's Shelley Haus passes away after 'valiant fight' with cancer
The retailer’s chief marketing officer was “an innovative marketer, creative storyteller and a people-first leader who saw beautiful possibilities in everything and everyone,” the company said.
By Cara Salpini • June 14, 2022 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Target works to rightsize inventory and two CEOs prepare to exit
The big-box retailer shocked analysts by cutting its forecasts on operating margin, and the industry saw two major C-suite departures.
By Retail Dive Staff • June 10, 2022 -
Courtesy of Twitter
Twitter releases Product Drops feature to let shoppers track new merchandise
Users of the social media platform can select a “remind me” button when a brand tweets about an upcoming launch to be notified when it’s about to drop.
By Tatiana Walk-Morris • June 9, 2022 -
Permission granted by Madewell
Madewell is ‘actively investing’ in menswear as it opens another stand-alone store
The retailer launched another store in Los Angeles on Thursday. And as the market for men’s apparel grows, the company may have perfect timing.
By Kaarin Moore • June 9, 2022 -
Permission granted by Dollar General
Dollar General upgrades retail media network, emphasizing rural customers
The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.
By Peter Adams • June 8, 2022 -
Courtesy of Forever 21
Forever 21, Barbie launch summer collection available in the metaverse
The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.
By Tatiana Walk-Morris • June 8, 2022 -
Courtesy of H&M
H&M tests smart mirrors at COS stores in a bid for a more personalized experience
Fitting room mirrors can identify products, including the size and color, and provide customized product or styling recommendations.
By Tatiana Walk-Morris • June 7, 2022 -
Courtesy of PVH
Tommy Hilfiger expands Roblox partnership
The company joins other retailers who have worked with the platform, despite surveys showing not all consumers fully comprehend the metaverse yet.
By Tatiana Walk-Morris • June 6, 2022 -
Courtesy of Skkn by Kim
ColumnThe Weekly Closeout: Kim Kardashian launches new skincare line and GameStop's losses spike
The celebrity shut down her previous KKW Beauty brand last year, and the gaming retailer's operating loss tripled to $153.7 million.
By Retail Dive Staff • June 3, 2022 -
Cara Salpini/Retail Dive
Lululemon plans retro, hiking products
The athletics retailer also launched the second product in its footwear offering after the popularity of its running shoe drove out of stocks.
By Cara Salpini • June 3, 2022 -
Permission granted by Pinterest
Pinterest to acquire AI shopping platform The Yes
The Yes, which was founded by former Stitch Fix COO Julie Bornstein, furthers Pinterest's goal of being a personalized shopping destination.
By Dani James • June 3, 2022 -
Courtesy of Wilson Sporting Goods
Wilson opens second New York store
Its third location overall, the Upper East Side store lets shoppers rent out equipment before purchasing it.
By Cara Salpini • June 3, 2022 -
Permission granted by Fashionphile
Fashionphile opens authentication center, showroom in NYC
The 60,000-square-foot space allows consumers to shop in person, and also houses procurement offices for customers looking to sell.
By Dani James • June 2, 2022 -
Courtesy of Trunk Club A Nordstrom Company
What Trunk Club's demise says about apparel subscriptions
Customers who engage with Nordstrom's stylists, online or in stores, spend more time and money at the retailer. So it's going outside the box.
By Daphne Howland • June 2, 2022
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