Marketing: Page 75


  • Exterior of a Belk storefront.
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    Courtesy of Belk
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    Belk and Conn’s partner for shop-in-shops

    The specialty home goods retailer will pilot store-within-a-store concepts in up to 20 of the department store’s locations.

    By June 1, 2022
  • Prada NFT shirt capsule
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    Permission granted by Prada
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    Prada plans monthly product, NFT drops

    The brand will host 24-hour online events, starting June 2, where shoppers in select areas can buy limited-edition items and receive accompanying NFTs.

    By Tatiana Walk-Morris • June 1, 2022
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Michael M. Santiago via Getty Images
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    Bed Bath & Beyond launches new private label for the home

    Everhome, the retailer's ninth owned brand launch, comes as consumers pull back on discretionary spending and demand for the home category declines.

    By May 31, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By Chris Kelly • May 31, 2022
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    Tommaso Boddi via Getty Images
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    As it expands wholesale presence, Allbirds inks deal to sell in Nordstrom

    The DTC brand, which in 2018 was featured in the department store's Pop-In@Nordstrom concept, is quickly adding to its roster of wholesale partners.

    By May 31, 2022
  • Exterior of Dollar General store in York, Pennsylvania
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    Sam Silverstein/Retail Dive
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    Dollar General piloting self-checkout-only stores

    The test will involve about 200 of the discount retailer's 18,000-plus locations and run throughout 2022, Chief Operating Officer Jeff Owen said. 

    By Sam Silverstein • May 31, 2022
  • American Girl launches a podcast network.
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    Courtesy of American Girl
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    Column

    The Weekly Closeout: American Girl jumps on the podcast bandwagon

    Meanwhile, Stitch Fix named a new head of marketing and Dollar General workers traveled to its annual shareholder meeting to protest working conditions.

    By Retail Dive Staff • May 27, 2022
  • Ulta shop-in-shop at Target
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    Courtesy of Target
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    Ulta shoppers not feeling inflation yet

    In fact, prestige cosmetics sales in the quarter outperformed as makeup made a comeback.

    By May 27, 2022
  • Saks Off 5th unveils tiered loyalty program

    After separating its digital and physical operations, Saks Off 5th launched its loyalty program tailored to its customer base.

    By Tatiana Walk-Morris • May 27, 2022
  • Exterior of DTC brand Mosaic's frozen-only grocery store in Brooklyn
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    Courtesy of Mosaic
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    Why DTC brand Mosaic has opened a frozen-only grocery store

    The maker of frozen plant-based meals is taking a cue from retail concepts abroad for its pop-up shop in Brooklyn.

    By Catherine Douglas Moran • May 26, 2022
  • PacSun launches shopping experience at ComplexLand.
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    Courtesy of PacSun
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    Pacsun opens metaverse store, auctions NFTs

    The retailer is venturing into cryptocurrency and the metaverse to attract Gen Z shoppers.

    By Tatiana Walk-Morris • May 26, 2022
  • Google logo displayed outside the company's New York City office.
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    Drew Angerer via Getty Images
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    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By Peter Adams • May 26, 2022
  • Snapchat ebay
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    Retrieved from Snapchat on May 20, 2022
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    Snapchat users can now share eBay listings

    The integration allows eBay sellers to promote products on Snapchat, adding to the social platform's e-commerce features.

    By Tatiana Walk-Morris • May 26, 2022
  • Nike's Grove store in Los Angeles displays a sign that reads, "We are never done."
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    Cara Salpini/Retail Dive
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    50 years in: Nike's game plan for winning with women

    The athletics retailer is simplifying its leggings and bra strategies, and emphasizing deeper inclusion as it looks ahead to the next 50 years.

    By May 25, 2022
  • AllModern store exterior
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    Courtesy of Wayfair
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    Wayfair opens first AllModern store

    As losses grow for the home goods retailer, it's looking to expand its physical footprint for all five of its banners.

    By May 25, 2022
  • Kendra Scott launches engagement ring category.
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    Permission granted by Kendra Scott
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    Kendra Scott unveils engagement ring collection

    The brand continues to enter new product categories as startup and established jewelry retailers vie for capital and market share.

    By Tatiana Walk-Morris • May 24, 2022
  • Faherty storefront in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Why this D.C. neighborhood is becoming a hub for DTC brands

    From Warby Parker and Allbirds to Outdoor Voices and Glossier, Georgetown has become the destination of choice for many digitally native brands.

    By May 24, 2022
  • Ebay's Wear 'Em Out sneaker pop-up shop in Los Angeles on Fairfax Avenue.
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    Courtesy of eBay
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    EBay to open sneaker pop-up in LA

    The "Wear 'Em Out Store" will lower prices for customers who wear their purchases out of the store. 

    By May 23, 2022
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    Permission granted by Oracle Retail
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    Sponsored by Oracle Retail

    Over 26 retailers to speak at Oracle Retail Cross Talk 2022 in Texas

    Join Oracle Retail Cross Talk 2022 in Dallas, Texas, June 15-17 for an exclusive executive industry forum for retailers by retailers.

    By Rose Spicer, Global Senior Director • May 23, 2022
  • Tabitha Brown for Target collection.
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    Courtesy of Target
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    Column

    The Weekly Closeout: Kohl's considers packaged foods and Target partners with Tabitha Brown

    The department store looks into new categories as profit takes a hit, and the author and actress created four collections for the mass merchant.

    By Retail Dive Staff • May 20, 2022
  • Foot Locker storefront
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    Cara Salpini/Retail Dive
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    Foot Locker's Nike replacement efforts working 'exceptionally well'

    CEO Dick Johnson said Foot Locker is underpenetrated in "virtually all of our brands outside of our top three." That leaves room for growth.

    By May 20, 2022
  • A planned Sephora at Kohl's experience
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    Courtesy of Business Wire
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    2 top Kohl's executives to depart as the retailer gets closer to a sale

    The retailer, which reported a rough first quarter, said Chief Marketing Officer Greg Revelle and Chief Merchandising Officer Doug Howe are leaving.

    By May 19, 2022
  • A customer using Happy Returns at an Ulta Beauty store
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    Courtesy of PayPal Inc.
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    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising.

    By Peter Adams • May 19, 2022
  • Gap store in Roblox
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    Courtesy of Gap
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    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By Chris Kelly • May 18, 2022
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Retailers pledge to address racial profiling, unfair treatment of store customers

    Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.

    By May 18, 2022