Marketing: Page 193
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Retrieved from Apple on March 04, 2016
Apple now provides customer support on Twitter
The account offers tips, tricks, and one-on-one advice for Apple products.
By Ian P. Murphy • March 4, 2016 -
Reebok asks consumers to sprint for shoes
The athletic retailer's stunt rewards participants who run faster than 10.6 mph with new kicks.
By Ian P. Murphy • March 2, 2016 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Shoppers want stores to provide digital tools
Interactive kiosks and other self-help tools encourage purchases, consumers say.
By Ian P. Murphy • March 2, 2016 -
Clear Channel debuts system to track response to billboards
The outdoor advertising system analyzes mobile signals to measure buzz and spending.
By Ian P. Murphy • March 1, 2016 -
Cardlytics unveils consumer insights data product
The data intelligence provider's Platform Solutions will measure the impact of campaigns and help hone segmentation.
By Ian P. Murphy • Feb. 29, 2016 -
Zappos wants to make Leap Day a national holiday
The company gave all of its 1,600 employees Feb. 29 off, including those at its 24-hour, seven-days-a-week call center.
By Daphne Howland • Feb. 29, 2016 -
Shopgate promotes Biel to CEO
The mobile commerce startup is readying for a major expansion upon its imminent move to Austin, TX.
By Ian P. Murphy • Feb. 26, 2016 -
Lands' End apologizes for Gloria Steinem interview in spring catalog
Mixing politics and business is a tricky art, and Lands’ End in this case picked a doozy.
By Daphne Howland • Feb. 26, 2016 -
AppCard attracts $20m in venture funding
The loyalty program provider is targeting smaller retailers with a mobile-enhanced system.
By Ian P. Murphy • Feb. 26, 2016 -
J.C. Penney to offer one-cent deals
The "Get Your Penney's Worth" campaign emphasizes store brands.
By Ian P. Murphy • Feb. 24, 2016 -
Stitch Fix readies menswear service
The company is beta testing to reveal what men want in a tech-enabled personal shopping service.
By Ian P. Murphy • Feb. 24, 2016 -
Under Armour shows off US women's gymnastics team in new ad
The 90-second spot shows the U.S. women's gymnastics team in training, day and night.
By Ian P. Murphy • Feb. 24, 2016 -
Foursquare's new tool connects in-store visits to digital ads
Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.
By David Kirkpatrick • Feb. 23, 2016 -
Lumber Liquidators takes another hit from CDC report
The CDC said it underestimated the cancer risk from substandard Chinese wood products previously offered by the retailer.
By Ian P. Murphy • Feb. 23, 2016 -
Deep Dive
Runway to retail: What took so long?
More luxury brands are breaking with tradition, making their collections immediately available after fashion shows.
By Daphne Howland • Feb. 22, 2016 -
Twitter now offers one-on-one communication with shoppers
The new customer service tools allow brands to address consumers directly.
By Ian P. Murphy • Feb. 22, 2016 -
Report: Ads are coming to Facebook Messenger
Facebook hasn't really confirmed or denied the report. But any time a social media site adds ads to a previously ad-free experience, it risks alienating users.
By Daphne Howland • Feb. 19, 2016 -
Shopping via Snapchat may be on the way
A Snapchat board member says the social media app's Hearst channel will become an e-commerce platform.
By Ian P. Murphy • Feb. 19, 2016 -
Macy's partners with Shaun White for menswear line
The exclusive WHT SPACE line will launch in June at only 175 stores.
By Ian P. Murphy • Feb. 19, 2016 -
Nike drops boxer Pacquiao over anti-gay comments
The sports apparel retailer called the boxer's remarks against gays "abhorrent."
By Ian P. Murphy • Feb. 18, 2016 -
Publicis' MediaVest loses Wal-Mart account
After a year that saw many changes and consolidation in the agency world, MediaVest took an early hit this year in losing the Wal-Mart account.
By David Kirkpatrick • Feb. 17, 2016 -
Deep Dive
How The Dandy Lab stays ahead of 'digital disruption': A smart customer experience
The British menswear boutique uses shopper data, RFID tags, and consumers' own phones to supply the in-store experience they really want.
By Ian P. Murphy • Feb. 17, 2016 -
New Shopify app targets social selling
The Shopkey app sends shopping links directly to consumers via SMS and allows marketers to text directly with shoppers.
By Ian P. Murphy • Feb. 17, 2016 -
Retrieved from Nike on February 17, 2016
Nike to sponsor Portland's new bikeshare program
The deal christens the 1,000-bike program "Biketown."
By Ian P. Murphy • Feb. 17, 2016 -
Uniqlo to offer 'modest' collection from Muslim designer in the US
Uniqlo is reprising its successful collection that includes hijab headscarves, long dresses and skirts, relaxed pants, and outerwear.
By Daphne Howland • Feb. 17, 2016