Ulta launches national ad campaign in face of rising competition

The beauty retailer wants to reintroduce U.S. consumers to its brand as rival Sephora continues to grow. 

By Daphne Howland • Sept. 23, 2015

Are we seeing the end of the chief merchant?

As many large retailers shift to an omnichannel environment, they have increasingly used data to guide their merchandising decisions.

By Daphne Howland • Sept. 22, 2015

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

Report: Baby boomers slow to shop via smartphone

Only 13.4% of baby boomers say they use mobile devices to look for deals when shopping. 

By Ian P. Murphy • Sept. 22, 2015

Retailers' use of shoppers' photos draws concerns

Retailers don't always get required permissions from creators to use their photos—and that could be a problem. 

By Ian P. Murphy • Sept. 21, 2015

Burberry teases new runway collection via Snapchat

The brand went behind the scenes to reveal its collection on the eve of its runway debut.  

By Ian P. Murphy • Sept. 21, 2015

Why the Wallet Wars battlefield is bigger than payments

The mobile wallet that offers convenience, options, and ease of use will most likely win consumers' loyalty.

By Daphne Howland • Sept. 17, 2015

Topshop partners with Pinterest to introduce Pinterest Palettes

Personalized color bars help shoppers find clothing to match their "color DNA."

By Ian P. Murphy • Sept. 17, 2015

Amazon adds to Prime subscription perks with free WaPo access

Prime members will get six months of digital access to the Washington Post, owned by Jeff Bezos, for free. 

By Ian P. Murphy • Sept. 17, 2015

Can multi-brand loyalty programs save American malls?

New loyalty programs have started to cover all stores at a single mall, incentivizing visits to a shopping destination in decline. 

By Ian P. Murphy • Sept. 16, 2015

Pinterest tells advertisers it's more search than social

With a 50-billion-pins database, the platform is looking for search revenues. 

By Ian P. Murphy • Sept. 16, 2015

Lane Bryant launches #PlusIsEqual campaign

Amid a rising consciousness of plus-size fashion, the retailer struts its stuff with a Times Square campaign launch. 

By Ian P. Murphy • Sept. 16, 2015

Retail marketers, brace yourself for Facebook's 'Dislike' button

The new option could unleash of a wave of negativity on Facebook toward retailers and their initiatives and products.

By Daphne Howland • Sept. 16, 2015

How retailers can make Black Friday pay

This year, Black Friday will only work for the retailers who face certain realities. 

By Daphne Howland • Sept. 16, 2015

To lure new customers, Jet ran real-time videos using shopping cart contents

Jet has caught the attention of the business press, but consumers are largely unaware of the new e-commerce website. 

By David Kirkpatrick • Sept. 15, 2015

Search engines will be key for holiday shopping research

Seven out of 10 holiday shoppers "often or always" research products before going to a store, a new survey from G/O Digital says. 

By Ian P. Murphy • Sept. 15, 2015

Apple and Burberry team up for streaming music channel

The partnership is another example of Apple’s recent tilt to luxury, more pronounced through its marketing and sales of its Watch.

By Daphne Howland • Sept. 15, 2015

How the Path-to-Purchase Funnel Became Obsolete

Leveraging the mobile device is becoming a necessary tactic for brands in their ability to interact with the customer on their path-to-purchase.

Sept. 15, 2015

Kohl's live-streams Lauren Conrad show from New York Fashion Week

The retailer offered shoppers click-through access to styles found on its website after the show. 

By Ian P. Murphy • Sept. 14, 2015

Kmart ad says it's 'Ridiculous' to start shopping for the holidays

The new ad lampoons its own holiday advertising creep while promoting its layaway program. 

By Ian P. Murphy • Sept. 11, 2015

Facebook expanding mobile shopping pages

The social network will host e-commerce storefronts inside its site and app, making the path to purchase that much smoother on a moble phone. 

By Ian P. Murphy • Sept. 10, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 9, 2015

Facebook to top 20% of mobile ad revenues by 2017

A revised report from eMarketer says the social giant will command a larger share in the next two years than previously predicted. 

By Ian P. Murphy • Sept. 9, 2015

Retailers among the first to test Facebook's 'immersive' mobile ads

Mr. Porter, Michael Kors, and others are taking advantage of the native functionalities offered by the social networking site. 

By Ian P. Murphy • Sept. 8, 2015

Star Wars: The Force awakens retail

The new Star Wars movie's much anticipated release could be a merchandising bonanza spanning from last week's "Force Awakens Friday" until the holidays.

By Daphne Howland • Sept. 4, 2015

Reebok goes back to its roots with new 'Be more Human' push

Adidas' flagging brand looks to emphasize personal fitness over team sports in its new advertising campaign. 

By Ian P. Murphy • Sept. 4, 2015