Report: Shoppers worldwide are itching for mobile real-time offers

Retailers come up short in delivering discounts via smartphone, an Accenture survey says. 

By Ian P. Murphy • Feb. 15, 2016

Instagram will now count video views

Like on Facebook, three seconds will be the yardstick. 

By Ian P. Murphy • Feb. 15, 2016

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Shopify launches podcast targeting entrepreneurs

TGIM offers the e-commerce platform a way to build a brand.

By Ian P. Murphy • Feb. 12, 2016

Forever 21's plus-size Instagram campaign draws criticism

Marketers face a conundrum because studies show that women, including those buying plus sizes, actually prefer ads featuring thinner models.

By Daphne Howland • Feb. 12, 2016

Target to sponsor 4-min live performance at Grammys

Live television is always a risk, but this move could be a nice attention-getter for Target, which has been on the comeback trail and is largely succeeding in its turnaround.

By Daphne Howland • Feb. 11, 2016

Jet is seeing a 40% response rate on feedback e-mails

The online retailer is using StellaService software to send personalized feedback e-mails to customers. 

By Ian P. Murphy • Feb. 10, 2016

Twitter changes algorithm to present more relevant tweets first

The change may signal the end of organic "reach" for marketers.  

By Ian P. Murphy • Feb. 10, 2016

Out of bankruptcy, American Apparel set to launch new campaign

The brand will promote its "luxury" T-shirt line while still maintaining its "edgy" positioning. 

By Ian P. Murphy • Feb. 10, 2016

Lane Bryant to debut new campaign in Sports Illustrated's swimsuit issue

The retailer says it aims to show the world that women who wear plus sizes are beautiful and fierce, but its clothes will also have to appeal to its critics.

By Daphne Howland • Feb. 10, 2016

Burberry files suit against J.C. Penney over signature plaid

The luxury brand says the chain used exact copies of its traditional plaid pattern on jackets and scarves. 

By Ian P. Murphy • Feb. 10, 2016

How Michael Kors and Coach can capture the millennial customer

Both Michael Kors and Coach reported recent gains, but is either brand poised to win the hearts — and wallets — of younger shoppers?

By Lara Ewen • Feb. 9, 2016

Kohl's will make the most of Oscar-night sponsorship

The department store chain will invite followers to an exclusive viewing party on Persicope, and more. 

By Ian P. Murphy • Feb. 9, 2016

Nordstrom debuts first TV ad since 2013

The retailer's "See Anew" campaign promotes spring styles. 

By Ian P. Murphy • Feb. 9, 2016

Burberry looks to bridge the gap between fashion and commerce

While high fashion retailers have largely avoided making much of a segue from their catwalk shows to commerce, that appears to be changing.

By Daphne Howland • Feb. 8, 2016

PayPal touts 'new money' in first campaign since eBay spinoff

The company's debut Super Bowl ad positioned it as an all-inclusive service that helps people reach beyond traditional banking.

By Ian P. Murphy • Feb. 8, 2016

Instagram unveils first 60-second ad

The platform boosts maximum video length for advertisers.

By Ian P. Murphy • Feb. 5, 2016

Shopping app Polyvore zeros in on menswear

The site told Retail Dive that it expects the expansion to be a growth opportunity.

By Daphne Howland • Feb. 4, 2016

Holiday shopping trends reveal digital shoppers' flexibility

More channels produce referrals, a new report from BI Intelligence says, and marketers must respond. 

By Ian P. Murphy • Feb. 4, 2016

How Shinola boosted online sales with a new take on customer service

The Detroit brand was looking to align its website service with its in-store experience. 

By Ian P. Murphy • Feb. 3, 2016

J.C. Penney's new ads highlight appliance sales

The department store chain is piloting appliance sales after 33 years out of the market. 

By Ian P. Murphy • Feb. 2, 2016

The top result marketers look at when measuring engagement

While fewer look to customer service successes, it is a powerful differentiator. 

By Ian P. Murphy • Feb. 1, 2016

Nike adds scripted series to 'Better for It' women's campaign

The brand targets women with an eight-episode series, "Margot vs. Lily."

By Ian P. Murphy • Feb. 1, 2016

Uber set to expand rush delivery service for retailers

The rideshare giant's API will soon integrate with retail sites. 

By Ian P. Murphy • Jan. 29, 2016

Amazon teases star-studded ad for its Super Bowl debut

The teaser shows Alec Baldwin, Dan Marino, and Amazon's digital assistant Alexa brainstorming ideas for a Super Bowl party. 

By Ian P. Murphy • Jan. 28, 2016

Marmot to debut its friendly new mascot in first Super Bowl ad

The outdoor retailer's furry friend will enjoy the outdoors in durable Marmot gear. 

By Ian P. Murphy • Jan. 27, 2016