Twitter's ads companion helps manage campaigns via mobile

The app offers marketers metrics and adjustments on the fly. 

By Ian P. Murphy • July 7, 2015

Amazon to take on Black Friday with new 'Prime Day'

Amazon promised that the one-day sales event will be "filled with more deals than Black Friday."

By Daphne Howland • July 6, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Mobile screens are kids' first choice, survey says

Television is no longer the preferred viewing option for children 2-11. 

By Ian P. Murphy • July 6, 2015

Bebe's turnaround plan: revamp stores, change up merchandise

The retailer has been struggling since the departure of creative director Neda Mashouf.

By Daphne Howland • July 5, 2015

Why the Internet of Things won't be about the 'things'

Smart devices will unleash a wave of new customer data, according to James McQuivey, vice president of research and principal analyst at Forrester Research.

By Ian P. Murphy • July 2, 2015

New Balance targets Nike-like status with worldwide ad blitz

The company is shooting for a top-three slot among athletic shoe manufacturers. 

By Ian P. Murphy • July 2, 2015

Shopify CMO: The secret to modern marketing is data

Understanding analytics is fundamental to the modern marketer, as data further finds its footing among digital marketing plans.

By Natalia Angulo • July 1, 2015

RadioShack says it's back with social media campaign

The videos reminding people that the electronics retailer is still in business star comedians Orlando Jones and Carlos Mencia. 

By Ian P. Murphy • July 1, 2015

Microsoft cedes advertising sales to AOL

Bing will also power AOL search for 10 years. 

By Ian P. Murphy • June 30, 2015

Lilly Pulitzer offers special Snapchat filters to in-store shoppers

Users can apply the brand's bright prints to their Snapchat photos when shopping. 

By Ian P. Murphy • June 30, 2015

Millennials value paid loyalty programs: report

Almost half of all respondents also said paid programs have better rewards. 

By Daphne Howland • June 30, 2015

PayPal retreats on robocalls and texts after backlash

PayPal now says that recorded messages or texts will only be used in cases of fraud or to collect a debt.

By Daphne Howland • June 30, 2015

Retailers celebrate historic same-sex marriage ruling

Companies from Macy's to Target released specially designed logos and took to social media to show their pride.

By Daphne Howland • June 29, 2015

Vertical Mass wants to help entertainers, brands target fans

The startup will crunch data to see where fans interact online. 

By Ian P. Murphy • June 26, 2015

Amazon Prime posts massive conversion stats: study

Members convert on Amazon.com 74% of the time, Millward Brown says. 

By Ian P. Murphy • June 26, 2015

Target's longtime merchandising chief departs

Kathee Tesija, who began her Target career as an entry-level analyst, has been instrumental in shaping the retailer as we know it.

By Daphne Howland • June 26, 2015

Under Armour ad wins top Cannes Lions Cyber award

The social media-enchanced campaign stars supermodel Gisele Bundchen. 

By Ian P. Murphy • June 25, 2015

Online video: The next best thing to in-store shopping?

96% of shoppers find videos helpful when making purchase decisions online, and 80% say that having a video to show how a product or service works is important.

By Ian P. Murphy • June 24, 2015

Instagram unveils enhanced search functions

The image-sharing site will suggest trending locations and hashtags to users. 

By Ian P. Murphy • June 24, 2015

ShopStyle creates path for e-commerce on Snapchat

It’s not exactly a “buy” button, but the program could work for fashion-minded Snapchatters who have some extra cash.

By Daphne Howland • June 24, 2015

T.J. Maxx's newest promo supports children's charities

Maxx Kids Art Contest includes donations to Save the Children. 

By Ian P. Murphy • June 22, 2015

Amazon installs new machine-learning reviews system

The system will vet customer reviews to favor verified reviewers and recent content. 

By Ian P. Murphy • June 22, 2015

Twitter boosting e-commerce with two new initiatives

The social media site is testing product and place pages and has deals with several “influencers” to curate collections.

By Daphne Howland • June 22, 2015

Aeropostale merchandising chief departs amid turnaround

Emilia Fabricant arrived at the retailer three years ago.

By Daphne Howland • June 22, 2015

Consignment retailer 2nd Time Around rebrands, expands

Consignment shops have now gone mainstream, thanks in part to their appeal to younger shoppers who like a deal and the idea of reuse.

By Daphne Howland • June 19, 2015