Refinery29 debuts 'Here and Now' to boost brands' access to influencers

Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.

By David Kirkpatrick • Aug. 17, 2015

Another Target merchandising executive is leaving

The news comes as the company retools its grocery and pharmacy strategy. 

By Ian P. Murphy • Aug. 17, 2015

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How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

Back-to-school advertising continues despite seasonal creep

But marketers are scaling back on longer ad schedules and the length of commercials. 

By Ian P. Murphy • Aug. 17, 2015

Global Brands looks to China for sales

The company is in talks with e-commerce giants Alibaba and JD.com. 

By Ian P. Murphy • Aug. 13, 2015

Amazon to eliminate Product Ads

The marketplace suggests using Sponsored Products and text ads instead. 

By Ian P. Murphy • Aug. 13, 2015

Why shopping apps are struggling to break out

While apps are a great way to build loyalty, retailers are still limited by the small amount of apps a consumer will actually use regularly on their phones. 

By Ian P. Murphy • Aug. 12, 2015

Instagram poses an attractive bet for fashion and beauty brands

Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.

By David Kirkpatrick • Aug. 12, 2015

Facebook brings new ad formats to mobile apps

The social network also expanded targeting options for third-party advertisers. 

By Ian P. Murphy • Aug. 12, 2015

IPO filings reveal Neiman Marcus's omnichannel ambitions and strategy

The department store chain is focused on expanding its digital presence.

By Ian P. Murphy • Aug. 11, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

IoT information at work in digital marketing

In a recent survey, more than half of executives say machine data is helping them target customers. 

By Ian P. Murphy • Aug. 10, 2015

Adidas launches new line for female teen athletes

Hoping to capitalize on the growing market for female athletes, the new adigirl line emphasizes performance, individuality, and empowerment. 

By Ian P. Murphy • Aug. 7, 2015

Desktop trumps mobile when it comes to email conversion

Movable Ink’s analysis of email conversions is a fairly clear indication that mobile doesn't yet provide a completely purchase-friendly ecosystem.

By Daphne Howland • Aug. 7, 2015

Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015

Elizabeth Arden: Pinterest fails to create traction

The beauty brand quietly abandoned the platform, citing lack of engagement. 

By Ian P. Murphy • Aug. 6, 2015

Twitter taps Shopify to bring 'Buy' button to more marketers

The e-commerce platform works with more than 100,000 retailers. 

By Ian P. Murphy • Aug. 6, 2015

Personalization failing to meet its potential: study

VentureBeat appears to have uncovered another instance of retailers and marketers having more and even better data...without the improved abilities to leverage it.

By Daphne Howland • Aug. 6, 2015

Imgur, 'Pinterest for guys,' takes promoted posts out of beta

The move makes Imgur the latest social media platform to begin navigating the digital ad waters with promoted posts.

By David Oliver • Aug. 5, 2015

Advertising on Instagram just got easier thanks to new API

The move will automate campaign planning and open the platform to smaller advertisers. 

By Ian P. Murphy • Aug. 5, 2015

Marketers don't have time to manage digital: Survey

Almost half of marketers surveyed by Zmags said that rich media content was “most critical” to getting customers’ attention.

By Ian P. Murphy • Aug. 5, 2015

From now on Target is just Target, except when it's SuperTarget

The retailer is renaming its 14 urban CityTarget and TargetExpress stores simply “Target,” but is sticking with its grocery-intensive “SuperTarget”.

By Daphne Howland • Aug. 5, 2015

Uniqlo focuses on China with new Disney partnership

The fast-fashion retailer hopes to open 100 new stores in the country every year, potentially reaching 3,000 locations. 

By Ian P. Murphy • Aug. 4, 2015

The most important email for retailers with consumable products

Retailers find success driving sales with automated replenishment emails in consumables.

Aug. 4, 2015

Instagram click-to-buy feature on the way

The Facebook unit will introduce new ad formats in the months ahead, according to an investors' call last week. 

By Ian P. Murphy • Aug. 3, 2015

Adidas lands Pac-12 deal after series of contract losses

It's a good deal for the German sportswear giant, as Nike and Under Armour outpace it in both sales and licensing deals.

By Daphne Howland • July 31, 2015