Pinterest names developer partners ahead of 'buy' button launch

Eight firms will have access to the site's API. 

By Ian P. Murphy • June 18, 2015

Google expands cross-platform ad measurement

The search engine now tracks advertising results outside of its own network. 

By Ian P. Murphy • June 18, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

'Made in the USA' sells again

These days marketers are pitching "buying American" as not only patriotic, but sustainable, too.  

By Ian P. Murphy • June 17, 2015

Study: Product recommendations aid in e-commerce conversion

The study from Monetate also found that personalized suggestions can increase average order value.

By Ian P. Murphy • June 17, 2015

Senators scrutinize PayPal's 'intrusive' new robocall policy

PayPal says customers can opt out of the provision, but regulators and members of Congress say they shouldn’t be forced to opt in to begin with.

By Daphne Howland • June 17, 2015

Open Your Mouth! How to Get Credit for Great Customer Experiences without Sounding Like an @#%&*

Customer experience is the "“new competitive battleground" so learning how to simultaneously celebrate your successes and not appear to be too self-congratulatory is essential.

By Lonnie Mayne, President, InMoment • June 17, 2015

Shopzilla parent Connexity acquires PriceGrabber

One analyst says that the consolidation in the industry shows weakness in the price comparison space.

By Daphne Howland • June 16, 2015

Leadership shakeup at Lumber Liquidators continues

Newly promoted Marco Q. Pescara will lead the marketing and merchandising teams as the chain faces a federal investigation. 

By Ian P. Murphy • June 16, 2015

Kmart shakes up marketing staff

The new CMO will lead rebranding and omnichannel strategy. 

By Ian P. Murphy • June 15, 2015

Kohl's finally taps merchandising chief

Chief customer officer Michelle Gass will step up to a new principal officer position of chief merchandising and customer officer.

By Daphne Howland • June 15, 2015

West Elm, Etsy join White House 'maker' events

This high-profile support could help propel the maker movement further, especially with the tech and entrepreneurial focus of the events.

By Daphne Howland • June 15, 2015

iOS 9 includes advanced ad blocking features

Use could cut into revenues for Google, other networks. 

By Ian P. Murphy • June 11, 2015

Facebook, Shopify expand beta test for 'Buy' button

Many social media sites, seemingly anxious to increase ways to monetize their free services, are moving swiftly to install buy buttons.

By Daphne Howland • June 11, 2015

Why SMS is still a crucial part of the marketing mix

With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers. 

By Ian P. Murphy • June 10, 2015

Pinterest pivots into e-commerce with 'Buy It' pins

A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.

By Wendy Parish • June 10, 2015

Mobile email revenue continues growth post-holidays, increasing 12% in 1Q

Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.

By Wendy Parish • June 10, 2015

Walgreens launches campaign asking for summer beauty tips

The drugstore chain hopes to drive engagement with the Challenged social app. 

By Ian P. Murphy • June 10, 2015

Sam's Club unveils new member benefits

Sam's Plus members can now get a limited number of free prescription drugs in the 35 states that permit such a service. 

By Ian P. Murphy • June 9, 2015

Apple adds several loyalty cards to Apple Pay

The company has also rebranded its Passbook app to Wallet.

By Daphne Howland • June 9, 2015

Facebook to offer free beacons to retailers using Place Tips

Beacons could drive some $4.1 billion of U.S. store sales in 2015, and Facebook's new initiative could propel that further. 

By Daphne Howland • June 9, 2015

Pocket the punch card: Loyalty, rewards programs shift to mobile platform

Smartphones offer a reliable way for retailers to reach customers.  

By Ian P. Murphy • June 3, 2015

Instagram improves ad targeting, plans expansion to all brands

Retailers will be able to capitalize on the social media site's new offerings with improved methods of reaching desired customers.

By Wendy Parish • June 3, 2015

Amazon unveils Pinterest-like 'stream' layout on site

The new visual platform says it offers "beautiful things, updated daily." 

By Ian P. Murphy • June 2, 2015

Retailers see Apple Watch as emerging marketing opportunity

Apps that perform a simple, specific function lead the way for wearables.

By Ian P. Murphy • May 29, 2015

Will the sharing economy shake up retail?

'NOwners' cite sustainability in buying or renting used goods. 

By Ian P. Murphy • May 29, 2015