Does values-based marketing really work?

Forming a values-based connection with a target audience can help strengthen customer loyalty, create brand advocates, and increase engagement. And: it sells.

By Natalia Angulo • Nov. 18, 2015

Black Friday social chatter up 20% over last year: Salesforce

Salesforce Marketing Cloud's Social Studio team is tracking conversations on social media ahead of the Black Friday shopping holiday weekend.

By Natalia Angulo • Nov. 18, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Survey finds teens favor Forever 21 as top brand

Victoria's Secret, Nike, and H&M also make the top 10 spots in the survey polling teens in-the-know. 

By Ian P. Murphy • Nov. 18, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 18, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Survey: 93% of millennials plan to shop Black Friday or Cyber Monday

The digital-savvy demographic will webroom as the shopping season ramps up. 

By Ian P. Murphy • Nov. 17, 2015

Are Americans addicted to discounts?

Full-price retailers are suffering the effects of habits formed during recession. 

By Ian P. Murphy • Nov. 17, 2015

Tony Bennett and Lady Gaga croon for new Barnes & Noble holiday ad

The TV ad featuring Tony Bennett and Lady Gaga is the brainchild of former Barnes & Noble CEO and current Chairman Leonard Riggio.

By David Kirkpatrick • Nov. 16, 2015

Creating wish lists is now a leisure-time activity

Retailers are responding with apps that help shoppers detail their holiday wants. 

By Ian P. Murphy • Nov. 16, 2015

REI CEO's 'Ask Me Anything' on Reddit backfires

Jerry Stritzke was looking to brag about the retailer’s decision to stay closed on Black Friday, but instead heard from employees and customers complaining about its emphasis on selling memberships.

By Daphne Howland , Ian P. Murphy • Nov. 13, 2015

A year after Apple Pay, where do mobile payments stand?

While Apple Pay has sparked a movement towards mobile payments, slow EMV conversion is holding widespread adoption back.

By Ian P. Murphy • Nov. 12, 2015

Bloomingdale's apologizes for holiday ad that some say suggests 'date rape'

The Bloomingdale’s ad in question features a man and woman with the tagline "Spike Your Best Friend’s Egg Nog When They’re Not Looking."

By David Kirkpatrick • Nov. 12, 2015

J.C. Penney settles class-action suit over markdowns

The retailer will pay $50 million to shoppers in California. 

By Ian P. Murphy • Nov. 12, 2015

Instagram to amp up ads with 41 tech partners

The platform will help marketers manage campaigns and build engagement. 

By Ian P. Murphy • Nov. 11, 2015

Pinterest debuts new visual search tool

Experts say this and other recent changes are helping Pinterest secure its footing in the digital advertising space.

By David Kirkpatrick • Nov. 10, 2015

Mobile tech still a challenge for many retailers

Rapid change stymies stores looking to create a seamless customer experience between channels. 

By Ian P. Murphy • Nov. 10, 2015

How Elle is using beacons to drive retail store visits

Elle prompted 500,000 in-store visits in five weeks with its new program.

By Daphne Howland • Nov. 10, 2015

Delia's zeros in on content with new holiday catalog

The brand that was built on print delivers Gen Y lifestyle content in its new magazine-like catalog. 

By Ian P. Murphy • Nov. 10, 2015

Hallmark is going digital-only with its holiday marketing push

Part of Hallmark’s digital outreach is a Snapchat campaign with a geofiltered sponsorship.

By David Kirkpatrick • Nov. 9, 2015

Adidas to help schools drop Native American mascots

The move comes as schools face criticism from some Native Americans and others to drop names and mascots that tribes say are offensive.

By Daphne Howland • Nov. 9, 2015

Oprah's 'Favorite Things' is now a shoppable list on Amazon

The talk show goddess’s show is off the air, but the “Oprah Effect” is still a favorite thing of retailers.

By Daphne Howland • Nov. 9, 2015

Facebook's new tool helps retailers measure foot traffic and trends

The move reflects the social network's 360-degree push into retail commerce. 

By Barbara Thau • Nov. 6, 2015

Birchbox partners with Rent the Runway to open new shop

The partnership marks a new era in the online retailers' continued push into brick-and-mortar stores.

By Barbara Thau • Nov. 5, 2015

E-retailer Project Gravitas to turn social video into package design

Inspirational messages uploaded ot Vivoom will adorn holiday shipments. 

By Ian P. Murphy • Nov. 4, 2015

EBay launches 'Wish Bigger' holiday campaign

The holiday push reflects eBay's strategic transition from an auction site to a bonafide retailer.

By Barbara Thau • Nov. 4, 2015