Adidas lands Pac-12 deal after series of contract losses

It's a good deal for the German sportswear giant, as Nike and Under Armour outpace it in both sales and licensing deals.

By Daphne Howland • July 31, 2015

Amazon and Vogue craft exclusive deal around seminal September issue

The e-commerce giant is partnering with Condé Nast to reach upscale fashion buyers. 

By Ian P. Murphy • July 30, 2015

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

Costco, dollar stores see more visits, sales than other retailers

A new attribution-measurement system found that shoppers spend 149% more money at Costco than the “average retailer.”

By Daphne Howland • July 30, 2015

Gap revamps advertising strategy after series of misses

Gap's most recent ad campaigns were widely panned as odd and ineffective, and it’s in dire need of something new.

By Daphne Howland • July 30, 2015

Twitter CEO Dorsey 'not satisfied' with user growth, shares tank on earnings

Shares of the social network initially jumped on upbeat Q2 earnings Tuesday, but reversed course, deflating following a rough earnings call.

By Natalia Angulo • July 29, 2015

Senator asks FTC to look into fake 'Made in USA' labeling

The letter comes after the nonprofit Truth in Advertising uncovered 200 items improperly labeled as American-made at Wal-Mart.

By Daphne Howland • July 29, 2015

American Eagle sales up despite move from heavy discounts

The apparel retailer appears to be breaking the spell of constant discounts by offering better products and keeping less inventory around. 

By Daphne Howland • July 29, 2015

Selling 'emotion': What online retailers can learn from brick-and-mortar

E-commerce retailers may be blithely unaware of some of the subtle advantages physical stores enjoy. 

By Daphne Howland • July 28, 2015

Instagram's mobile ad sales poised to see massive growth

According to eMarketer, Facebook's photo-sharing platform could make up 10% of its revenues by 2017.  

By Ian P. Murphy • July 28, 2015

Could 'modesty' be a new retail niche?

America’s Muslim population is growing, and some retailers are finding demand for swimwear and other apparel that suits observant women who also want to be fashionable.

By Daphne Howland • July 27, 2015

Converse updates classic kicks with new line

Converse will support the launch with a new campaign targeting the creative community. 

By Ian P. Murphy • July 24, 2015

Wal-Mart and Target battling for new parents' dollars

With a new baby boom coming, retailers are working hard to attract new parents, especially millennial moms.

By Daphne Howland • July 24, 2015

Forever 21 creates fabric mosaics from Instagram photos

Retailer teams with Brooklyn's Breakfast for massive thread screen. 

By Ian P. Murphy • July 23, 2015

Amazon bolsters Prime perks with cash-back credit card: Re/Code

Prime members can get a credit card that pays back 5% of each Amazon purchase, the latest move to keep Prime members close.

By Daphne Howland • July 23, 2015

New uses for the online shopping cart

Abandonment is no longer the issue. Customers are instead using shopping carts to store goods they may want to buy later. 

By Ian P. Murphy • July 22, 2015

Wal-Mart partners with The Vamps for back-to-school contest

The British boy band will play at the Wal-Mart logging the most shopping and shares on social media. 

By Ian P. Murphy • July 22, 2015

Retailers rank Facebook top social platform for customer acquisition: report

The National Retail Federation also found that more retailers are expanding their participation in marketplaces, or at least exploring that option.

By Daphne Howland • July 22, 2015

Jet CEO: Banner revenues will help keep prices low

Shoppers may be able to opt-in to view ads and access additional discounts.

By Ian P. Murphy • July 22, 2015

Kenneth Cole: Exercise care when using social media

The leader in social activism offered brand-building advice on CNBC.  

By Ian P. Murphy • July 21, 2015

RetailMeNot partners with Placed to provide enhanced marketing analytics

The new partnership between the promotions platform and Placed will provide marketers with further attribution information.

By Ian P. Murphy • July 20, 2015

Birchbox to deliver VR experience to male subscribers

The virtual reality selections included in each box will contain a Google Cardboard viewer and videos.  

By Ian P. Murphy • July 16, 2015

Blurred lines: The potential of transgender marketing

Consumers seem to be at the edge of a fundamental shift in attitude when it comes to gender and style, which opens up opportunities for merchandising and marketing.

By Daphne Howland • July 15, 2015

Target launches back-to-school season with social media stars

The chain seeks to leverage the young influencers' recognition among teens. 

By Ian P. Murphy • July 15, 2015

As adults, millennials continue to confound marketers

Entering their peak buying years, the generation looks for value in content. 

By Ian P. Murphy • July 15, 2015

Search still growing in digital ad dollars

The strategy is a proven indicator of buyer intent. 

By Ian P. Murphy • July 13, 2015