Holiday windows still help build brands, increase traffic

Lavish displays are a tradition that lives on in the digital age. 

By Ian P. Murphy • Nov. 4, 2015

YouTube pushes shoppable ads for product reviews and 'unboxing' videos

The holiday shopping season is here — and so are YouTube's clickable in-video ads. 

By David Kirkpatrick • Nov. 3, 2015

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Macy's holiday campaign looks to make wishes come true

Eighth 'Believe' holiday campaign features a magic pen and gamified app. 

By Ian P. Murphy • Nov. 3, 2015

RetailMeNot raises yearly guidance amid falling profits

While mobile was something of a savior in Q3, the rise of mobile wallets could be yet another challenge for the coupon site.

By Daphne Howland • Nov. 3, 2015

Alex & Ani driving app visits with a mix of content and commerce

The jewelry retailer's app reached 80,000 downloads in the first three weeks after it launched. 

By Ian P. Murphy • Nov. 3, 2015

Kmart brings back the Blue Light Special

The discounter hopes its fabled marketing ploy will breath new life into the troubled chain.

By Barbara Thau • Nov. 3, 2015

Report: Paper coupons still favored by most consumers, including millennials

But thanks to the high usability of mobile wallets, mobile coupons will likely increase in use and popularity, according to CreditCards.com.

By Daphne Howland • Nov. 2, 2015

Starbucks continues to lead mobile payments

One in five transactions (21%) at stores is executed via mobile, the coffee chain reports. 

By Ian P. Murphy • Nov. 2, 2015

DMA: Data-driven initiatives deliver

Marketers say revenues grew alongside spending in the second quarter. 

By Ian P. Murphy • Nov. 2, 2015

Mall Santas bring retailers their holiday wish: More shoppers

Mall Santas do more than just sit there for photo ops.

By Daphne Howland • Nov. 2, 2015

Curalate Reveal brings shoppability to blog pictures

Curalate brings click-through links to multiple-product photos.  

By Ian P. Murphy • Oct. 30, 2015

Twitter's user growth stalls as analysts question future plans

Twitter shares reacted poorly to the earnings report, while Dorsey asked investors for patience to show meaningful user growth.

By Natalia Angulo • Oct. 28, 2015

Creative displays paying off at Target

Stores can more easily connect with customers if they take advantage of their physical, three-dimensional spaces.

By Daphne Howland • Oct. 28, 2015

Target's new tool scouts the best houses for trick or treating

The retailer taps into user-generated content to generate holiday excitement. 

By Barbara Thau • Oct. 28, 2015

Study: Targeted offers deliver mobile customers

RetailMeNot says e-mail and apps are effective in driving e-commerce. 

By Ian P. Murphy • Oct. 28, 2015

Deloitte: Digital set to drive holiday shopping

Shoppers will use all channels to buy gifts for themselves and others this year. 

By Ian P. Murphy • Oct. 28, 2015

Facebook: A third of purchases are made via mobile

Facebook also said mobile buying through ads on its site is expected to grow 30% during the holiday season. 

By Ian P. Murphy • Oct. 27, 2015

Victoria's Secret leads retailers in social media engagement

The chain was No. 7 on the overall ranking of leading platforms, according to Shareablee. 

By Ian P. Murphy • Oct. 26, 2015

Google says mobile searches now outnumber desktop searches

The company also reported $18.7 billion in third-quarter revenues.

By Ian P. Murphy • Oct. 23, 2015

Burberry teases print campaign via Snapchat

The exclusive images will be availalbe for just 24 hours. 

By Ian P. Murphy • Oct. 23, 2015

Twitter beefing up customer service tools

Twitter will now help businesses link customers' Twitter handles with their own customer accounts. 

By Ian P. Murphy • Oct. 22, 2015

The past is key: A better way to employ personalized marketing

Thanks to data, retailers can take personalized marketing to all new levels. But is it going in the wrong direction?

By Daphne Howland • Oct. 21, 2015

Google refines search data tool to attract more retailers

The move comes as more customers are turning to Amazon to start their shopping research. 

By Daphne Howland • Oct. 21, 2015

H&M builds buzz behind Balmain collaboration

A runway show is the latest event in a six-month long social campaign. 

By Ian P. Murphy • Oct. 21, 2015

FTC ends probe of Wal-Mart's 'Made in USA' logos

The retailer has tweaked misleading product labels to more accurately reflect where items were really made.   

By Barbara Thau • Oct. 21, 2015