Retail ads, both controversial and not, pull in engagement this season

Bloomingdale's and Endeka ads lead in creating social media conversations so far this year. 

By Ian P. Murphy • Dec. 14, 2015

Amazon pitches Prime membership with miniature horse's help

The lonely animal's anguish is assuaged by the two-day delivery of a pet door from Amazon. 

By Ian P. Murphy • Dec. 11, 2015

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Wal-Mart CMO to step down amid plans for broad marketing overhaul

The retailer will bring on longtime Target veteran Michael Francis as a marketing consultant.

By Kelsey Lindsey • Dec. 10, 2015

Study: 50% of shoppers searching Amazon make a purchase

Another study finds a huge Amazon search advantage. 

By Daphne Howland • Dec. 10, 2015

Amazon introduces 'Expert Articles' to support products

The themed articles spotlight products available in various categories. 

By Ian P. Murphy • Dec. 9, 2015

Giving Tuesday: How retailers used the holiday to lift customer engagement

The socially responsible answer to Black Friday offers retailers a powerful branding opportunity. 

By Ian P. Murphy • Dec. 9, 2015

Pinterest scoops up The Hunt, Pext to lift e-commerce and ad offerings

Pinterest is banking on its newly-acquired team members from The Hunt and Pext to help bolster organic and promoted searches.

By David Kirkpatrick • Dec. 9, 2015

Instagram's Marquee ads produce big boost for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 9, 2015

#AskLaneBryant Twitter discussion goes awry

Many customers took the opportunity to complain about high prices, low quality, and a lack of style they say the retailer brings to plus-size women.

By Daphne Howland • Dec. 9, 2015

E-commerce brings a boost to Girl Scout cookie sales

The organization stemmed sales declines with its first-ever Digital Cookie program.

By Ian P. Murphy • Dec. 9, 2015

Coupon offers up 15% Black Friday weekend

RetailMeNot says almost 70% of deal-seekers used mobile devices.

By Ian P. Murphy • Dec. 8, 2015

Nike inks first-ever lifetime deal with LeBron James

James has been signed with Nike for 12 years, but this deal shows that the sportswear retail company believes he’ll be a draw well beyond his playing days.

By Daphne Howland • Dec. 8, 2015

Aldo focuses on creatives, not shoes, for new Instagram campaign

The brand's 588,000 followers will see a chef, a floral arranger, a designer, and a photographer "Inspired by Aldo."

By Ian P. Murphy • Dec. 8, 2015

Zappos new ad surprises 1,900 Hanover households with gifts

Zappos employees deliver boxes full of merchandise under the cover of darkness in the new video.  

By Ian P. Murphy • Dec. 7, 2015

Michael Kors partners with Tasting Table for shoppable content

Feature in the online magazine Tasting Table features cocktails, Kors click-throughs.

By Ian P. Murphy • Dec. 4, 2015

Nick Cannon to lead creative for reborn RadioShack

The entertainer will develop new products and events for the struggling electronics retailer. 

By Ian P. Murphy • Dec. 3, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 2, 2015

Portlandia stars lighten up the kids' table in Old Navy holiday ads

Fred Arimsen and Carrie Brownstein receive some advice on their holiday style in the new spot. 

By Ian P. Murphy • Dec. 2, 2015

Amazon smokes rivals on Cyber Monday social media buzz

In many facets of retail, Amazon is often lurking as an dominating innovator and influencer in several areas, from proprietary hardware to fulfillment. Add social media to the list.

By Daphne Howland • Dec. 2, 2015

Kohl's sweepstakes dominates Twitter chatter over Black Friday weekend

The social promotion helped the retailer bring customers from their mobile phones to Kohl's stores. 

By Ian P. Murphy • Dec. 1, 2015

Despite risks, brands try out Periscope to reach millennials

Some brands are testing live streams despite the presence of hecklers.

By Ian P. Murphy • Nov. 30, 2015

More retailers tap social for holiday ads

Another retailer, J. Crew, looks to Instagram to boost holiday sales. 

By Ian P. Murphy • Nov. 30, 2015

Last-minute tips for holiday marketing campaigns

Retailers should segment customers and switch up content to sell beyond Black Friday. 

By Ian P. Murphy • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Macy's to offer enhanced Thanksgiving parade content via Twitter

The retailer will offer behind-the-scenes footage and more in a test of Twitter Moments. 

By Ian P. Murphy • Nov. 25, 2015