When a social media campaign violates the law

A campaign may be hot on social media, but retailers who fail to disclose that they paid for the buzz are playing with fire.

By Daphne Howland • April 15, 2015

Programmatic moves beyond display ads

Options like homepage takeovers and pushdowns will soon be automated. 

By Wendy Parish • April 15, 2015

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

A look at Plenti, America's first retail loyalty coalition

Through Plenti, the coalition of several retailers and American Express that will launch next month, consumers will be able to use one retailer's rewards to shop at another.

By Daphne Howland • April 14, 2015

American Apparel places pro-female ad amid image revamp

The ad celebrates the importance of women throughout the company. 

By Ian P. Murphy • April 14, 2015

Facebook still top among teens: Pew

The social network leads all others with 71% of teens ages 13 to 17 years old using it. 

By Ian P. Murphy • April 14, 2015

H&M releases sustainability report

But the retailer may not be able to make much of a dent as long as it maintains fast-fashion’s level of production and turnover.

By Daphne Howland • April 13, 2015

Retail Therapy: Apple Watch fan fiction and Ikea's veggie balls

Starting today, we will be publishing a once-a-week column on Fridays that will bring you the weirdest and wackiest retail stories from around the web. 

By Kelsey Lindsey • April 10, 2015

ModCloth's #FashionTruth campaign includes transgender model

The retailer has already taken strong stances on style and image issues.

By Daphne Howland • April 9, 2015

Meerkat, Periscope, and new potential for marketers

The two streaming services vie to bring live action to the market. 

By Ian P. Murphy • April 8, 2015

Retailers among the first to try Instagram's carousel ads

Banana Republic and Old Navy are using the feature to bring multiple pictures to one Instagram ad. 

By Kelsey Lindsey • April 8, 2015

Square launches email marketing

The system will help correlate shoppers' offline activity and online opens. 

By Ian P. Murphy • April 8, 2015

The modern gift registry: cross-channel and universal

Consumers are looking for gift registries that cross the mobile divide and deliver seemless, omnichannel integration. 

By Ian P. Murphy • April 7, 2015

Lord & Taylor may have violated FTC rules with Instagram campaign

The retailer recently paid 50 Instagram users to flaunt a dress on their feeds—yet failed to disclose this information in the posts. 

By Daphne Howland • April 7, 2015

Facebook still the social login leader

The new Janrain survey shows that the site is widening its lead over Google+.

By Ian P. Murphy • April 7, 2015

Lane Bryant jabs Victoria's Secret in new campaign

The lingerie retailer's #ImNoAngel campaign is scheduled to run on television, in print, and on social media channels. 

By Ian P. Murphy • April 7, 2015

What shopping could look like on the Apple Watch

The watch promises to improve the impact of push alerts, ease access to shopping lists, and pair well with beacons.

By Ian P. Murphy • April 2, 2015

Social media firm Sprinkler attracts capital for growth

The social media management platform targets large clients. 

By Ian P. Murphy • April 2, 2015

GNC names new marketing agencies

The three innovative partners understand GNC's brand, the company says. 

By Ian P. Murphy • April 2, 2015

For these retailers, April Fools' is every day

Many retailers are using prank ads to deliver eyeballs and to seek viral hits. 

By Ian P. Murphy • April 1, 2015

Top 3 Automated Predictive Email Campaigns for 2015

With the help of predictive technology, retailers are building their customer base with tailored messages and shopping experiences.

March 31, 2015

Wal-Mart incentivizes grocery pickup

The retail giant is offering customers $10 off their first orders in test markets. 

By Ian P. Murphy • March 31, 2015

Williams-Sonoma releases mobile recipe app

The branded app brings favorite recipes and tools to mobile users.  

By Ian P. Murphy • March 30, 2015

Walgreens ends 'Be Well' directive

Employees at the drugstore chain are no longer required to issue the stock phrase upon checkout. 

By Ian P. Murphy • March 27, 2015

Facebook introduces app analytics tool

The web dashboard will help marketers measure and calibrate campaigns within apps. 

By Ian P. Murphy • March 25, 2015

4 retailers going beyond the buy with mobile apps

These retailers are using mobile apps—including a few that don't even sell their wares—to build loyalty and reinforce positioning. 

By Ian P. Murphy • March 25, 2015