Kohl's to replace J.C. Penney as Academy Awards sponsor after 14 years

The move will support the relaunch of the chain's private-label Sonoma brand. 

By Ian P. Murphy • Jan. 15, 2016

Tiffany emphasizes trademarks in new marketing campaign

The luxury jeweler recently sued Costco over the use of its name, which has become a common descriptor.

By Ian P. Murphy • Jan. 14, 2016

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Retailers' 'big-data' questions: How holiday shopping insights will shape stores' 2016 strategies

Now is the season for analytics, as big data becomes a bigger competitive weapon for retailers

By Barbara Thau • Jan. 13, 2016

Diesel to promote upcoming collection on Pornhub, Grinder, and Tinder

The marketing efforts are some of the brand's most provocative buys this season. 

By Ian P. Murphy • Jan. 13, 2016

Under Armour falls after analyst cites failure to appeal to women

The note comes as a surprise considering statements that the retailer would be boosting its offerings for women.

By Daphne Howland • Jan. 13, 2016

Many retail marketers fail to maximize use of email: Study

Even though retailers are looking toward cross-channel integration, research by Yesmail found that many currently fail to make the most of the email channel.

By David Kirkpatrick • Jan. 12, 2016

Burberry launches Apple TV channel with fashion show stream

The luxury brand debuted its fall menswear collection via live stream on the channel. 

By Ian P. Murphy • Jan. 12, 2016

Shoppers' product research can last for weeks on digital

Research on digital channels peaks on day of purchase, but can begin weeks ahead.

By Ian P. Murphy • Jan. 11, 2016

Is traditional media obsolete? Depends on who you ask

A RWS/US survey reveals a gap in spending expectations for 2016. 

By Ian P. Murphy • Jan. 11, 2016

How Tiffany came to excel at Twitter

The jeweler is the top luxury brand on the platform, with 1.4 million followers. 

By Ian P. Murphy • Jan. 8, 2016

Grindr set to live-stream J.W. Anderson fashion show

The gay dating app expands into lifestyle content. 

By Ian P. Murphy • Jan. 7, 2016

Report: Teen retailers use Instagram more than Facebook

Increased post frequency did not have a negative impact on engagement for brands targeting Gen Z, according to a report. 

By Ian P. Murphy • Jan. 7, 2016

Pinterest's progress: Where the social platform stands in 2016

2016 could be the make-or-break year for the visual bookmarking platform. 

By Ian P. Murphy • Jan. 6, 2016

Amazon reveals select marketplace statistics

Independent sellers shipped more than 1 billion items in 2015. 

By Ian P. Murphy • Jan. 6, 2016

Twitter said to be ready to turn it up to 10,000 (characters)

The expanded character limit may help the platform grow its user base and compete for ad dollars.

By Ian P. Murphy • Jan. 6, 2016

Report: Customer service sells for luxury brands online

Luxury brands have added service features to their sites fast. 

By Ian P. Murphy • Jan. 5, 2016

Executives expect mobile to keep growing

Mobile's share of business will grow over the next two years, marketers say. 

By Ian P. Murphy • Jan. 4, 2016

Could 'Three Kings Day' become a retail holiday in the US?

Although Hispanics in the U.S. have emerged as one of the most important consumer blocs, “Three Kings Day,” celebrated on Jan. 6, hasn’t yet emerged as a major force in retail. But it could.

By Daphne Howland • Jan. 4, 2016

How marketers are tapping into the 'emotional pull' of the holiday season

As retailers vie for consumers’ attention during the busy holiday shopping season, their advertisements need to be creative and emotional.

By Melissa Anders • Dec. 23, 2015

Promotional e-mail opens jump in Q3

Retailers are expanding e-mail promotions with better targeting. 

By Ian P. Murphy • Dec. 23, 2015

Primark builds buzz, traffic with social strategy

The Irish fast-fashion chain outsources photos to in-store shoppers. 

By Ian P. Murphy • Dec. 23, 2015

Why 2015 wasn't the year for 'buy' buttons—and how 2016 can be different

Even with this holiday season’s apparent surge in mobile commerce, social media hasn’t turned out to be a major channel for sales. Will it ever be?

By Daphne Howland • Dec. 22, 2015

One of this year's hottest gifts has nothing to do with Star Wars

Sometimes retail innovation is all about perfecting a product as mundane as a travel mug.

By Daphne Howland • Dec. 22, 2015

Survey shows US is a nation of red retail and blue retail

In the end, the best color a retailer can hope for when it comes to sales is green.

By Daphne Howland • Dec. 22, 2015

Is late December the new Black Friday?

Black Friday was once a make-or-break day for retailers. But these days more shoppers take their sweet time shopping for the holidays.

By Daphne Howland • Dec. 21, 2015