Kohl's sweepstakes dominates Twitter chatter over Black Friday weekend

The social promotion helped the retailer bring customers from their mobile phones to Kohl's stores. 

By Ian P. Murphy • Dec. 1, 2015

Despite risks, brands try out Periscope to reach millennials

Some brands are testing live streams despite the presence of hecklers.

By Ian P. Murphy • Nov. 30, 2015

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

More retailers tap social for holiday ads

Another retailer, J. Crew, looks to Instagram to boost holiday sales. 

By Ian P. Murphy • Nov. 30, 2015

Last-minute tips for holiday marketing campaigns

Retailers should segment customers and switch up content to sell beyond Black Friday. 

By Ian P. Murphy • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Macy's to offer enhanced Thanksgiving parade content via Twitter

The retailer will offer behind-the-scenes footage and more in a test of Twitter Moments. 

By Ian P. Murphy • Nov. 25, 2015

Google refines AdWords feature with data on store visits

The search engine company is trying to make itself useful to both shoppers and retailers on Black Friday.

By Daphne Howland • Nov. 25, 2015

5 mistakes from Black Friday past—and how retailers can avoid them

The enormous opportunity that is Black Friday comes laden with potential pitfalls that retailers have experienced all too often. 

By Daphne Howland • Nov. 24, 2015

Macy's and Target are ramping up their social media holiday marketing campaigns

Thanks to Facebook, retailers are turning up their social media advertising this season.

By David Kirkpatrick • Nov. 24, 2015

REI's #OptOutside 'movement' a hit on social media

Several companies, parks, and other organizations have joined REI in opting out of Black Friday.

By Daphne Howland • Nov. 24, 2015

Nordstrom, Sephora lead social media engagement in November

The chains attracted three times the actions of the next-best brands, Shareablee says.  

By Ian P. Murphy • Nov. 24, 2015

Target makes a big social media push for the holidays

The retailer appears to be taking full advantage of its social media marketing budget, which is up 30%.

By Daphne Howland • Nov. 24, 2015

Early holiday ads can be effective, consumers say

Almost half of online shoppers had viewed a holiday ad by Nov. 4, according to an AYTM survey. 

By Ian P. Murphy • Nov. 24, 2015

Facebook's latest targeting segment: Holiday shoppers

Facebook’s holiday shopping ad target segment will run from Thanksgiving to New Year’s Day.

By David Kirkpatrick • Nov. 23, 2015

Survey: Retailers fail to respond to 83% of social media messages

Sprout Social's latest index finds customer engagement is lacking and misplaced. 

By Ian P. Murphy • Nov. 19, 2015

Does values-based marketing really work?

Forming a values-based connection with a target audience can help strengthen customer loyalty, create brand advocates, and increase engagement. And: it sells.

By Natalia Angulo • Nov. 18, 2015

Black Friday social chatter up 20% over last year: Salesforce

Salesforce Marketing Cloud's Social Studio team is tracking conversations on social media ahead of the Black Friday shopping holiday weekend.

By Natalia Angulo • Nov. 18, 2015

Survey finds teens favor Forever 21 as top brand

Victoria's Secret, Nike, and H&M also make the top 10 spots in the survey polling teens in-the-know. 

By Ian P. Murphy • Nov. 18, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 18, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Survey: 93% of millennials plan to shop Black Friday or Cyber Monday

The digital-savvy demographic will webroom as the shopping season ramps up. 

By Ian P. Murphy • Nov. 17, 2015

Are Americans addicted to discounts?

Full-price retailers are suffering the effects of habits formed during recession. 

By Ian P. Murphy • Nov. 17, 2015

Tony Bennett and Lady Gaga croon for new Barnes & Noble holiday ad

The TV ad featuring Tony Bennett and Lady Gaga is the brainchild of former Barnes & Noble CEO and current Chairman Leonard Riggio.

By David Kirkpatrick • Nov. 16, 2015

Creating wish lists is now a leisure-time activity

Retailers are responding with apps that help shoppers detail their holiday wants. 

By Ian P. Murphy • Nov. 16, 2015

REI CEO's 'Ask Me Anything' on Reddit backfires

Jerry Stritzke was looking to brag about the retailer’s decision to stay closed on Black Friday, but instead heard from employees and customers complaining about its emphasis on selling memberships.

By Daphne Howland , Ian P. Murphy • Nov. 13, 2015