Marketing: Page 191
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Creating wish lists is now a leisure-time activity
Retailers are responding with apps that help shoppers detail their holiday wants.
By Ian P. Murphy • Nov. 16, 2015 -
REI CEO's 'Ask Me Anything' on Reddit backfires
Jerry Stritzke was looking to brag about the retailer’s decision to stay closed on Black Friday, but instead heard from employees and customers complaining about its emphasis on selling memberships.
By Daphne Howland , Ian P. Murphy • Nov. 13, 2015 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Retrieved from Apple on September 12, 2014Deep Dive
A year after Apple Pay, where do mobile payments stand?
While Apple Pay has sparked a movement towards mobile payments, slow EMV conversion is holding widespread adoption back.
By Ian P. Murphy • Nov. 12, 2015 -
Bloomingdale's apologizes for holiday ad that some say suggests 'date rape'
The Bloomingdale’s ad in question features a man and woman with the tagline "Spike Your Best Friend’s Egg Nog When They’re Not Looking."
By David Kirkpatrick • Nov. 12, 2015 -
J.C. Penney settles class-action suit over markdowns
The retailer will pay $50 million to shoppers in California.
By Ian P. Murphy • Nov. 12, 2015 -
Instagram to amp up ads with 41 tech partners
The platform will help marketers manage campaigns and build engagement.
By Ian P. Murphy • Nov. 11, 2015 -
Pinterest debuts new visual search tool
Experts say this and other recent changes are helping Pinterest secure its footing in the digital advertising space.
By David Kirkpatrick • Nov. 10, 2015 -
Mobile tech still a challenge for many retailers
Rapid change stymies stores looking to create a seamless customer experience between channels.
By Ian P. Murphy • Nov. 10, 2015 -
How Elle is using beacons to drive retail store visits
Elle prompted 500,000 in-store visits in five weeks with its new program.
By Daphne Howland • Nov. 10, 2015 -
Delia's zeros in on content with new holiday catalog
The brand that was built on print delivers Gen Y lifestyle content in its new magazine-like catalog.
By Ian P. Murphy • Nov. 10, 2015 -
Hallmark is going digital-only with its holiday marketing push
Part of Hallmark’s digital outreach is a Snapchat campaign with a geofiltered sponsorship.
By David Kirkpatrick • Nov. 9, 2015 -
Adidas to help schools drop Native American mascots
The move comes as schools face criticism from some Native Americans and others to drop names and mascots that tribes say are offensive.
By Daphne Howland • Nov. 9, 2015 -
Oprah's 'Favorite Things' is now a shoppable list on Amazon
The talk show goddess’s show is off the air, but the “Oprah Effect” is still a favorite thing of retailers.
By Daphne Howland • Nov. 9, 2015 -
Facebook's new tool helps retailers measure foot traffic and trends
The move reflects the social network's 360-degree push into retail commerce.
By Barbara Thau • Nov. 6, 2015 -
Birchbox partners with Rent the Runway to open new shop
The partnership marks a new era in the online retailers' continued push into brick-and-mortar stores.
By Barbara Thau • Nov. 5, 2015 -
E-retailer Project Gravitas to turn social video into package design
Inspirational messages uploaded ot Vivoom will adorn holiday shipments.
By Ian P. Murphy • Nov. 4, 2015 -
Retrieved from Ebay on November 04, 2015
EBay launches 'Wish Bigger' holiday campaign
The holiday push reflects eBay's strategic transition from an auction site to a bonafide retailer.
By Barbara Thau • Nov. 4, 2015 -
Holiday windows still help build brands, increase traffic
Lavish displays are a tradition that lives on in the digital age.
By Ian P. Murphy • Nov. 4, 2015 -
YouTube pushes shoppable ads for product reviews and 'unboxing' videos
The holiday shopping season is here — and so are YouTube's clickable in-video ads.
By David Kirkpatrick • Nov. 3, 2015 -
Macy's holiday campaign looks to make wishes come true
Eighth 'Believe' holiday campaign features a magic pen and gamified app.
By Ian P. Murphy • Nov. 3, 2015 -
RetailMeNot raises yearly guidance amid falling profits
While mobile was something of a savior in Q3, the rise of mobile wallets could be yet another challenge for the coupon site.
By Daphne Howland • Nov. 3, 2015 -
Alex & Ani driving app visits with a mix of content and commerce
The jewelry retailer's app reached 80,000 downloads in the first three weeks after it launched.
By Ian P. Murphy • Nov. 3, 2015 -
Kmart brings back the Blue Light Special
The discounter hopes its fabled marketing ploy will breath new life into the troubled chain.
By Barbara Thau • Nov. 3, 2015 -
Report: Paper coupons still favored by most consumers, including millennials
But thanks to the high usability of mobile wallets, mobile coupons will likely increase in use and popularity, according to CreditCards.com.
By Daphne Howland • Nov. 2, 2015 -
Starbucks continues to lead mobile payments
One in five transactions (21%) at stores is executed via mobile, the coffee chain reports.
By Ian P. Murphy • Nov. 2, 2015