For Net-a-Porter's first iPhone app, users will pay for content

Net-a-Porter’s new iPhone app joins its existing print and iPad versions and will be free to download, which will be both ad- and subscriber-supported.

By David Kirkpatrick • Dec. 15, 2015

The North Face's product search is now more like a conversation

The computer filters selections based on question-and-answer sessions. 

By Ian P. Murphy • Dec. 15, 2015

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Are New York's extravagant holiday windows worth the effort?

A longtime tradition, New York's department store holiday displays still draw the crowds. But what about sales? 

By Kelsey Lindsey • Dec. 14, 2015

Kohl's 'Yes2You' loyalty program is fashioning results

The chain's loyalty initiative sources 80% of purchases to existing customers. 

By Ian P. Murphy • Dec. 14, 2015

Retail ads, both controversial and not, pull in engagement this season

Bloomingdale's and Endeka ads lead in creating social media conversations so far this year. 

By Ian P. Murphy • Dec. 14, 2015

Amazon pitches Prime membership with miniature horse's help

The lonely animal's anguish is assuaged by the two-day delivery of a pet door from Amazon. 

By Ian P. Murphy • Dec. 11, 2015

Wal-Mart CMO to step down amid plans for broad marketing overhaul

The retailer will bring on longtime Target veteran Michael Francis as a marketing consultant.

By Kelsey Lindsey • Dec. 10, 2015

Study: 50% of shoppers searching Amazon make a purchase

Another study finds a huge Amazon search advantage. 

By Daphne Howland • Dec. 10, 2015

Amazon introduces 'Expert Articles' to support products

The themed articles spotlight products available in various categories. 

By Ian P. Murphy • Dec. 9, 2015

Giving Tuesday: How retailers used the holiday to lift customer engagement

The socially responsible answer to Black Friday offers retailers a powerful branding opportunity. 

By Ian P. Murphy • Dec. 9, 2015

Pinterest scoops up The Hunt, Pext to lift e-commerce and ad offerings

Pinterest is banking on its newly-acquired team members from The Hunt and Pext to help bolster organic and promoted searches.

By David Kirkpatrick • Dec. 9, 2015

Instagram's Marquee ads produce big boost for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 9, 2015

#AskLaneBryant Twitter discussion goes awry

Many customers took the opportunity to complain about high prices, low quality, and a lack of style they say the retailer brings to plus-size women.

By Daphne Howland • Dec. 9, 2015

E-commerce brings a boost to Girl Scout cookie sales

The organization stemmed sales declines with its first-ever Digital Cookie program.

By Ian P. Murphy • Dec. 9, 2015

Coupon offers up 15% Black Friday weekend

RetailMeNot says almost 70% of deal-seekers used mobile devices.

By Ian P. Murphy • Dec. 8, 2015

Nike inks first-ever lifetime deal with LeBron James

James has been signed with Nike for 12 years, but this deal shows that the sportswear retail company believes he’ll be a draw well beyond his playing days.

By Daphne Howland • Dec. 8, 2015

Aldo focuses on creatives, not shoes, for new Instagram campaign

The brand's 588,000 followers will see a chef, a floral arranger, a designer, and a photographer "Inspired by Aldo."

By Ian P. Murphy • Dec. 8, 2015

Zappos new ad surprises 1,900 Hanover households with gifts

Zappos employees deliver boxes full of merchandise under the cover of darkness in the new video.  

By Ian P. Murphy • Dec. 7, 2015

Michael Kors partners with Tasting Table for shoppable content

Feature in the online magazine Tasting Table features cocktails, Kors click-throughs.

By Ian P. Murphy • Dec. 4, 2015

Nick Cannon to lead creative for reborn RadioShack

The entertainer will develop new products and events for the struggling electronics retailer. 

By Ian P. Murphy • Dec. 3, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 2, 2015

Portlandia stars lighten up the kids' table in Old Navy holiday ads

Fred Arimsen and Carrie Brownstein receive some advice on their holiday style in the new spot. 

By Ian P. Murphy • Dec. 2, 2015

Amazon smokes rivals on Cyber Monday social media buzz

In many facets of retail, Amazon is often lurking as an dominating innovator and influencer in several areas, from proprietary hardware to fulfillment. Add social media to the list.

By Daphne Howland • Dec. 2, 2015

Kohl's sweepstakes dominates Twitter chatter over Black Friday weekend

The social promotion helped the retailer bring customers from their mobile phones to Kohl's stores. 

By Ian P. Murphy • Dec. 1, 2015

Despite risks, brands try out Periscope to reach millennials

Some brands are testing live streams despite the presence of hecklers.

By Ian P. Murphy • Nov. 30, 2015