Marketing: Page 19
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Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brought influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 15, 2024 -
Courtesy of Kohl's
Tween brand Limited Too relaunches at Kohl’s
The department store also recently launched a new assortment from Aéropostale and an expanded assortment from Madden Girl.
By Nate Delesline III • July 15, 2024 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of The Gang
Vans refreshes Roblox activation with ‘phygital’ maneuver
To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.
By Sara Karlovitch • July 12, 2024 -
Courtesy of Von Dutch
ColumnThe Weekly Closeout: Von Dutch is acquired and Bath & Body Works partners with Crocs
The fashion company was sold to WSG Brands, while the shoe collab is all decked out in gingham.
By Retail Dive Staff • July 12, 2024 -
Courtesy of J.C. Penney
J.C. Penney launches summer sales that overlap with Prime Day and beyond
The retailer reserves its best deals for members of its newly revamped loyalty program and offers unique services like photo sessions and haircuts.
By Daphne Howland • July 12, 2024 -
Catherine Douglas Moran/Retail Dive
Private brands hit record highs in unit and dollar share in first half of 2024
Store brands’ year-over-year growth for both measurements outperformed that of national brands, according to Circana data shared by PLMA.
By Catherine Douglas Moran • July 11, 2024 -
Kaarin Vembar/Retail Dive
Costco to raise membership fee for the first time since 2017
The increase, which will start Sept. 1, is likely to generate $350 million in incremental sales and profit over the next two years, according to one analyst’s estimate.
By Nate Delesline III • July 11, 2024 -
Courtesy of Municipal
Mark Wahlberg’s Municipal brand opens first permanent store in LA
The location opening comes after the apparel brand ran a seven-month pop-up in New York City’s Hudson Yards.
By Howard Ruben • July 11, 2024 -
Courtesy of Tractor Supply
Deep DiveTractor Supply may have thought it solved a big problem. Now it has a few more.
The retailer retreated from its diversity and climate goals after an “anti-woke” protest on social media — and ignited a backlash.
By Daphne Howland • July 11, 2024 -
Daphne Howland/Retail Dive
Macy’s launches July sale with focus on loyalty members
The department store is the latest to add a summer sales event following Amazon’s Prime Day announcement.
By Tatiana Walk-Morris • July 11, 2024 -
Courtesy of E.l.f. Beauty
Naturium lands in Ulta Beauty
The skin care brand will have 46 products available in over 1,400 of the beauty retailer’s stores.
By Howard Ruben • July 11, 2024 -
Courtesy of being
New inclusive hair care brand Being launches at Walmart
Monday Haircare and Osāna Naturals founder Jaimee Lupton debuted her latest brand at the retailer in-stores and online.
By Xanayra Marin-Lopez • July 11, 2024 -
Courtesy of Etsy
Etsy addresses anxiety over AI, mass manufacturing with new brand mission
Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on products.
By Peter Adams • July 10, 2024 -
Justin Sullivan via Getty Images
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.
By Peter Adams • July 10, 2024 -
Courtesy of Amazon
Amazon debuts all-new Echo Spot ahead of Prime Day
The smart alarm clock comes with “better visuals and improved audio quality” from its original device, according to the company.
By Tatiana Walk-Morris • July 9, 2024 -
Cara Salpini/Retail Dive
Customers want rewards and exclusive perks from loyalty programs, survey finds
Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to Snappy.
By Kristen Doerer • July 9, 2024 -
Courtesy of Vineyard Vines
Vineyard Vines teams up with Jeep on capsule collection
The collection, which is available in select Vineyard Vines stores as well as on its website, consists of hats, sweatshirts, shirts and shorts.
By Howard Ruben • July 9, 2024 -
Daphne Howland/Retail Dive
Best Buy Canada to open 167 small-format stores
The electronics retailer will enter new communities under a partnership with Bell Canada, which will be responsible for store operating and labor costs.
By Nate Delesline III • July 8, 2024 -
Courtesy of Glossier
Glossier inks partnership with USA Basketball Women’s National Team
The beauty brand in March expanded its partnership with the WNBA, which initially launched in 2020.
By Howard Ruben • July 3, 2024 -
Permission granted by Hoka
Hoka’s latest avian-themed ads look to shore up favor among runners
Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.
By Peter Adams • July 3, 2024 -
Courtesy of Framebridge
Framebridge opens first store in Texas
The location in Austin marks the DTC framing company’s 23rd store nationwide.
By Howard Ruben • July 2, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. tests real-world commerce on Roblox via Walmart tech
Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f. Up! experience.
By Jessica Deyo • July 2, 2024 -
Courtesy of M.M. LaFleur
M.M. LaFleur’s CEO on the brand’s evolution and relaunching a store fleet
It’s been years since M.M. LaFleur shuttered its subscription service and closed all its stores. Now it’s recommitting to both.
By Cara Salpini • July 2, 2024 -
Courtesy of Target
Target relaunches Auden intimates and sleepwear private label
The retailer has recently introduced new in-house brands and relaunched or expanded several of its most popular ones.
By Nate Delesline III • July 1, 2024 -
Courtesy of Joann
Joann launches Gen Z-focused brand campaign
A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.
By Nate Delesline III • July 1, 2024
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