Marketing: Page 20
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Nate Delesline III/Retail Dive
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024 -
Daphne Howland/Retail Dive
Macy’s expands post-purchase offers in a boost to its media network
The department store has worked with Rokt since last summer, and says the partnership has improved customer engagement.
By Tatiana Walk-Morris • Aug. 12, 2024 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Courtesy of Amazon
Amazon Prime Day drives the most loyalty among summer sales events
Over 80% of shoppers who made purchases during the recent spate of sales only bought items at Amazon, Earnest Analytics found.
By Tatiana Walk-Morris • Aug. 12, 2024 -
Cara Salpini/Retail Dive
ColumnThe Weekly Closeout: Amazon delivery speeds up in Canada and Gap Inc. changes its ticker
Prime members in parts of Canada will have faster same-day delivery and the apparel company will trade on the NYSE under the new symbol GAP.
By Retail Dive Staff • Aug. 9, 2024 -
Permission granted by Madison Reed
Madison Reed taps Paige Bueckers, other UConn basketball players to star in latest campaign
The beauty brand said it plans to use the athletes’ star power to support a new hair color product launch through brand ambassador partnerships.
By Nate Delesline III • Aug. 9, 2024 -
Permission granted by Ace Hardware
Ace Hardware’s new experiential store model to be ‘immersive shopping experience that you can’t find anywhere else’
On the backdrop of 100 years in business, the retailer's vice president of merchandising spoke about how the company is prioritizing innovation and community.
By Nate Delesline III • Aug. 8, 2024 -
Kaarin Vembar/Retail Dive
Under Armour sales fall 10% as Kevin Plank vows to sell more than ‘just a logo’
“We recognize where we are, we’re not crazy about it, but we’re also doing something to change the weather,” the executive said Thursday.
By Cara Salpini • Aug. 8, 2024 -
ktasimarr via Getty Images
Chief marketers are warming up to generative AI: report
Over three quarters of respondents to a Dentsu Creative survey said they would be interested in training AI on their brand’s look, feel and tone of voice.
By Aaron Baar • Aug. 7, 2024 -
Courtesy of Carter's
Q&AHow Carter’s is pitching kids’ clothes to new Gen Z parents
Chief Marketing Officer Jeff Jenkins details the insights and strategy that drove its “More Than Just Cute” ad campaign.
By Chris Kelly • Aug. 7, 2024 -
Courtesy of Walmart
Walmart adds dorm shop to virtual shopping platform
Your Dorm Your Way is an immersive experience where college students can shop virtual dorm rooms curated by digital creators.
By Xanayra Marin-Lopez • Aug. 6, 2024 -
Retrieved from Liquid Death on August 01, 2024
Q&AHow Liquid Death cuts through marketing noise without big media buys
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
By Chris Kelly • Aug. 6, 2024 -
Cara Salpini/Retail Dive
Under Armour chief consumer officer exits as 26-year Adidas veteran joins the brand
Jim Dausch is leaving at the end of the month as Eric Liedtke, former brand president at Adidas, joins the company to lead brand strategy.
By Cara Salpini • Aug. 6, 2024 -
Courtesy of Pacsun
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s fall collection on Pinterest.
By Jessica Deyo • Aug. 5, 2024 -
Courtesy of Mercari
Mercari opens first physical store in Los Angeles
Mercari on Melrose includes a spot for sellers to list items, a dedicated DIY and events space, and a partner pop-up area.
By Tatiana Walk-Morris • Aug. 5, 2024 -
FreshSplash via Getty Images
How to win over customers in inflationary times. Hint: It’s not just about price.
Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.
By Daphne Howland • Aug. 5, 2024 -
Courtesy of JD Sports
Nike, JD Sports expand connected loyalty program to the US
The move makes JD Sports the first global partner of the connected program, and comes as Nike leans back into wholesale.
By Cara Salpini • Aug. 2, 2024 -
Courtesy of Savage X Fenty
Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner
The tie-up will put products in 16 of the department store’s locations and on its website.
By Tatiana Walk-Morris • Aug. 2, 2024 -
Courtesy of Fred Segal
ColumnThe Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback
Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.
By Retail Dive Staff • Aug. 2, 2024 -
Courtesy of Etsy
Etsy to launch paid buyer membership program
Etsy Insider, which comes as Q2 sales rise 3%, includes benefits like free domestic shipping on “millions” of items — at no cost to sellers.
By Tatiana Walk-Morris • Aug. 1, 2024 -
Courtesy of Marquee Brands
Maternity retailer Motherhood overhauls brand, partners with Kohl’s
The partnership with the retailer, which has been working to expand its assortment, is the brand’s first foray into brick-and-mortar in five years.
By Daphne Howland • July 31, 2024 -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 31, 2024 -
Courtesy of Walmart
55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery.
By Tatiana Walk-Morris • July 30, 2024 -
Permission granted by Target
Target launches denim take-back event
As back-to-school season kicks off, the retailer is offering 20% off a new denim purchase to consumers who trade in up to five pieces of used denim.
By Nate Delesline III • July 29, 2024 -
Poike via Getty Images
After a bad first half, US consumer tech sales expected to fall 2% in 2024: Circana
The research firm said the macroeconomic environment remains unchanged, but signaled strength in some categories for the back half of the year.
By Tatiana Walk-Morris • July 29, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024
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