Marketing: Page 20
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Daphne Howland/Retail Dive
Kohl’s latest to compete with Prime Day
This month the department store is holding a sales event right after its “Summer Cyber Deals.”
By Daphne Howland • July 1, 2024 -
Courtesy of Sam's Club
Gen Z, millennials drive membership growth at Sam’s Club
Walmart CFO John David Rainey said the digital experience at the club retailer resonates with that cohort.
By Kaarin Moore • July 1, 2024 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Saks FIfth Avenue
Saks Fifth Avenue expands standalone Fifth Avenue Club locations
The retailer is increasing the presence of its luxury personal shopping and styling service locations into major markets this year.
By Tatiana Walk-Morris • July 1, 2024 -
Permission granted by Pinterest
Sponsored by PinterestFrom inspiration to purchase: High action holiday shoppers dial up spend on Pinterest
The holidays are the time to splurge on new goods and experiences, and Pinterest is where consumers come to do just that.
July 1, 2024 -
Courtesy of Away
Away expands into softside luggage
After making a name for itself selling hardshell suitcases, the DTC luggage brand is expanding to capture what it says is 50% of the luggage market.
By Howard Ruben • June 28, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop to discount ‘thousands’ of items during sales event
The social media platform is following Amazon’s lead with its own Deals for You Days this July.
By Tatiana Walk-Morris • June 28, 2024 -
Courtesy of Tractor Supply
Tractor Supply slashes all DEI roles, carbon-emission goals and Pride support
The retailer said it would focus on “being a good neighbor,” but the Human Rights Campaign said the decisions mean the company is “turning its back on their own neighbors.”
By Daphne Howland • June 28, 2024 -
Permission granted by Chewy
ColumnThe Weekly Closeout: Chewy plans $500M share buyback, Conn’s receives Nasdaq delinquency notice
The online pet retailer agreed to repurchase shares from its largest shareholder, while the home retailer received the notification after not filing its latest quarterly report.
By Retail Dive Staff • June 28, 2024 -
Justin Sullivan via Getty Images
Consumers splurge on cosmetics online despite inflation: report
While shoppers are trading down in categories like electronics and apparel, they’re continuing to buy luxury goods like fragrances and lipsticks, Adobe Analytics found.
By Howard Ruben • June 27, 2024 -
Courtesy of David's Bridal
David’s Bridal debuts shapewear line
The new Shapewear DB Studio collection marks the retailer’s expansion into another product category.
By Tatiana Walk-Morris • June 27, 2024 -
Courtesy of Toys R Us
Toys R Us creates first brand film to use OpenAI’s text-to-video tool
As it prepares for a major relaunch, the toy brand’s production arm is embracing generative AI tools that have become the focus of the marketing and media industries for the last few years.
By Chris Kelly • June 26, 2024 -
Courtesy of Amazon
Walmart, Target, Best Buy pile on as Amazon announces Prime Day schedule
These summer sales may offer the best deals of the season. But are they on products that consumers actually want?
By Daphne Howland • June 25, 2024 -
Courtesy of Foot Locker, Inc.
Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access
A new mobile app will join the refreshed FLX Rewards program later this year as the athletics retailer undergoes a major turnaround effort.
By Cara Salpini • June 25, 2024 -
Daphne Howland/Retail Dive
Target teams with Shopify to expand its marketplace
A selection of Shopify merchants, like True Classic, will join the mass merchant’s digital marketplace, with some available in stores in coming months.
By Tatiana Walk-Morris • June 25, 2024 -
Courtesy of Monos
Monos opens second retail store as it plots US expansion
The DTC luggage brand opened a store in Toronto and has plans for eight U.S. locations next year.
By Howard Ruben • June 24, 2024 -
Adam Glanzman via Getty Images
New Balance launches trade-in program in nearly 100 stores
In partnership with Archive, the brand is scaling its Reconsidered program where customers bring in gently worn footwear to receive a voucher toward their next purchase.
By Tatiana Walk-Morris • June 24, 2024 -
Courtesy of Beyond Meat
Beyond Meat launches next product in fourth generation formula lineup
The plant-based pioneer is furthering its mission to make cleaner-label products by offering new sausage varieties.
By Elizabeth Flood • June 21, 2024 -
Permission granted by Dollar General
Dollar General names Walmart vet as chief marketing officer
The retailer also announced the appointment of six others to leadership roles in merchandising, store operations and asset protection.
By Nate Delesline III • June 21, 2024 -
Courtesy of Big Lots
ColumnThe Weekly Closeout: Big Lots issues ‘going concern’ warning and Amazon ditches plastic air pillow packaging
The discount retailer said it may not meet its credit and term loan obligations, while Amazon aims to drop plastic air pillows in North American shipments by the holidays.
By Retail Dive Staff • June 21, 2024 -
Daphne Howland/Retail Dive
Macy’s kicks off summer with first campaign under new CMO
The campaign will link back to the department store chain’s July Fourth fireworks display.
By Sara Karlovitch • June 21, 2024 -
Courtesy of Camp
Family experience retailer Camp to open 2 new locations
In partnership with mall owner Simon, the interactive toy retailer will debut stores in Philadelphia and Houston.
By Kaarin Moore • June 20, 2024 -
Getty Images via Getty Images
Amazon unveils cookieless ad-targeting solution
Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
By Peter Adams • June 20, 2024 -
Courtesy of SpartanNash
Private label momentum shows no signs of slowing
Even if grocery prices fall, shoppers plan to continue purchasing store brands, new research from FMI — The Food Industry Association found.
By Catherine Douglas Moran • June 20, 2024 -
Courtesy of Skims
Skims features ‘Bridgerton’ star Nicola Coughlan in latest campaign
The campaign, which was shot by Elizaveta Porodina, features the actor modeling items from the brand’s Soft Lounge collection.
By Howard Ruben • June 20, 2024 -
Courtesy of Goop
Gwyneth Paltrow’s Goop launches mascara
The product, which is priced at $28, is available on the company’s website as well as in Goop stores and retail partner locations.
By Howard Ruben • June 18, 2024
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