Marketing: Page 21
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Permission granted by Target
Target launches denim take-back event
As back-to-school season kicks off, the retailer is offering 20% off a new denim purchase to consumers who trade in up to five pieces of used denim.
By Nate Delesline III • July 29, 2024 -
Poike via Getty Images
After a bad first half, US consumer tech sales expected to fall 2% in 2024: Circana
The research firm said the macroeconomic environment remains unchanged, but signaled strength in some categories for the back half of the year.
By Tatiana Walk-Morris • July 29, 2024 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Courtesy of E.l.f. Beauty
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024 -
Courtesy of Coach, Roblox, Zepeto
Coach brings Spring 2024 collection to the metaverse
The Tapestry brand introduced virtual wearables and other features to Roblox and Zepeto in an effort to better reach Gen Z.
By Xanayra Marin-Lopez • July 26, 2024 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Nike and Journeys make C-suite appointments
The athletics brand named Cheryan Jacob as chief information officer, while the footwear retailer appointed Stacy Doren as its marketing chief.
By Retail Dive Staff • July 26, 2024 -
Courtesy of Sam's Club
Sam’s Club brings retail media to Scan & Go tool
Display ads will appear on the cart page of the retailer’s app and enable measurement of in-store shopping behavior and ad performance.
By Peyton Bigora • July 25, 2024 -
Kaarin Vembar/Retail Dive
Walmart leans into value, touting ‘thousands’ of back-to-school items under $10
New this year is a “one-click food basket,” offering two weeks of lunch supplies for about $2 per day.
By Tatiana Walk-Morris • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
Chief Marketing Officer Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop spend jumps during Deals for You Days
U.S. shoppers spent $52 each during the social platform’s July sale, a historic high and a break from recent declines, according to Earnest Analytics.
By Tatiana Walk-Morris • July 24, 2024 -
Daphne Howland/Retail Dive
ColumnReporter’s Notebook: Blockbuster still wants you to be kind, rewind
The video rental chain’s last-standing franchise location in Bend, Oregon, has both loyal customers and nostalgic fans.
By Daphne Howland • July 24, 2024 -
Courtesy of Best Buy
Best Buy updates brand with new tagline, hologram spokesperson
As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.
By Tatiana Walk-Morris • July 23, 2024 -
Courtesy of Birkenstock
Birkenstock opens first owned store in France ahead of Olympics
The two-level space includes a community event area and is one of several stores the brand plans to open in key European cities in the coming years.
By Howard Ruben • July 23, 2024 -
Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.
By Peter Adams • July 23, 2024 -
Justin Sullivan via Getty Images
Deep DiveAnd just like that, Google won’t be deprecating cookies. What now?
The tech giant backed off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Courtesy of Knix
Knix enlists soccer star Megan Rapinoe for latest campaign
Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.
By Howard Ruben • July 22, 2024 -
Brandon Bell via Getty Images
Skechers sues L.L. Bean for patent infringement
Attorneys for the footwear giant accuse the retailer of illegally using its patented "heel cup" design.
By Laurel Deppen • July 22, 2024 -
Daphne Howland/Retail Dive
Lululemon pushes back against greenwashing claims
A Florida resident has asked for a class action jury trial in a lawsuit alleging that the brand’s “Be Planet” initiative constitutes deceptive marketing.
By Daphne Howland • July 22, 2024 -
Courtesy of Kohl's
Kohl’s expands dress selection with dedicated shops at 700 stores
The department store says the category represents a white space growth opportunity and “significantly enhances” its women’s offering.
By Tatiana Walk-Morris • July 19, 2024 -
The image by cchana is licensed under CC BY-SA 2.0
ColumnThe Weekly Closeout: What the Supreme sale means for VF’s debt and Mango posts ‘record’ first half
The recent sale could spell good news for the apparel company’s upcoming maturities. Meanwhile, Mango plots expansion.
By Retail Dive Staff • July 19, 2024 -
Courtesy of Vans
Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences
The campaign was released as holding company VF works to transform the struggling brand.
By Laurel Deppen • July 19, 2024 -
Permission granted by Dollar General
Dollar General to offer over 100 back-to-school products for $1 or less
Notebooks, pencils, glue sticks and folders are among the low-priced offerings. The dollar store will also offer backpacks for $5.
By Tatiana Walk-Morris • July 19, 2024 -
Courtesy of Amazon
Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce
Consumers avoided big-ticket purchases, but steep discounts drew in back-to-school shoppers and others — and not just at Amazon.
By Daphne Howland • July 18, 2024 -
Courtesy of Pacsun
Pacsun steps into men’s activewear category
The new collection follows last year’s brand expansion of women’s activewear, which included a dedicated storefront.
By Laurel Deppen • July 18, 2024 -
Courtesy of Champs Sports
Champs Sports launches brand platform as it works to reposition itself
As part of the effort, the retailer partnered with the Dallas Cowboys’ Micah Parsons, New York Mets’ Francisco Lindor and Miami Dolphins’ Jaylen Waddle.
By Howard Ruben • July 17, 2024 -
Courtesy of Chubbies
Chubbies signs branded license deal with Team USA, Olympic Heritage
The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.
By Lara Ewen • July 17, 2024
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