Marketing: Page 185


  • Backlash around Starbucks' loyalty program change a lesson for retailers

    Starbucks' positive brand perceptions fell following the announcement that it would revamp its loyalty program, YouGov says. 

    By Ian P. Murphy • March 7, 2016
  • Saks debuts personalized online shopping service

    The new technology enables Saks associates to create web pages of curated goods. 

    By Ian P. Murphy • March 7, 2016
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
    Image attribution tooltip
    Thai Liang Lim via Getty Images
    Image attribution tooltip
    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Apple now provides customer support on Twitter

    The account offers tips, tricks, and one-on-one advice for Apple products. 

    By Ian P. Murphy • March 4, 2016
  • Reebok asks consumers to sprint for shoes

    The athletic retailer's stunt rewards participants who run faster than 10.6 mph with new kicks. 

    By Ian P. Murphy • March 2, 2016
  • Shoppers want stores to provide digital tools

    Interactive kiosks and other self-help tools encourage purchases, consumers say. 

    By Ian P. Murphy • March 2, 2016
  • Clear Channel debuts system to track response to billboards

    The outdoor advertising system analyzes mobile signals to measure buzz and spending. 

    By Ian P. Murphy • March 1, 2016
  • Image attribution tooltip
    Fotolia
    Image attribution tooltip

    Cardlytics unveils consumer insights data product

    The data intelligence provider's Platform Solutions will measure the impact of campaigns and help hone segmentation. 

    By Ian P. Murphy • Feb. 29, 2016
  • Zappos wants to make Leap Day a national holiday

    The company gave all of its 1,600 employees Feb. 29 off, including those at its 24-hour, seven-days-a-week call center.

    By Feb. 29, 2016
  • Shopgate promotes Biel to CEO

    The mobile commerce startup is readying for a major expansion upon its imminent move to Austin, TX.  

    By Ian P. Murphy • Feb. 26, 2016
  • Lands' End apologizes for Gloria Steinem interview in spring catalog

    Mixing politics and business is a tricky art, and Lands’ End in this case picked a doozy.

    By Feb. 26, 2016
  • AppCard attracts $20m in venture funding

    The loyalty program provider is targeting smaller retailers with a mobile-enhanced system. 

    By Ian P. Murphy • Feb. 26, 2016
  • J.C. Penney to offer one-cent deals

    The "Get Your Penney's Worth" campaign emphasizes store brands. 

    By Ian P. Murphy • Feb. 24, 2016
  • Stitch Fix readies menswear service

    The company is beta testing to reveal what men want in a tech-enabled personal shopping service.  

    By Ian P. Murphy • Feb. 24, 2016
  • Under Armour shows off US women's gymnastics team in new ad

    The 90-second spot shows the U.S. women's gymnastics team in training, day and night. 

    By Ian P. Murphy • Feb. 24, 2016
  • Foursquare's new tool connects in-store visits to digital ads

    Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.

    By David Kirkpatrick • Feb. 23, 2016
  • Lumber Liquidators takes another hit from CDC report

    The CDC said it underestimated the cancer risk from substandard Chinese wood products previously offered by the retailer.

    By Ian P. Murphy • Feb. 23, 2016
  • Deep Dive

    Runway to retail: What took so long?

    More luxury brands are breaking with tradition, making their collections immediately available after fashion shows.

    By Feb. 22, 2016
  • Twitter now offers one-on-one communication with shoppers

    The new customer service tools allow brands to address consumers directly. 

    By Ian P. Murphy • Feb. 22, 2016
  • Report: Ads are coming to Facebook Messenger

    Facebook hasn't really confirmed or denied the report. But any time a social media site adds ads to a previously ad-free experience, it risks alienating users.

    By Feb. 19, 2016
  • Shopping via Snapchat may be on the way

    A Snapchat board member says the social media app's Hearst channel will become an e-commerce platform. 

    By Ian P. Murphy • Feb. 19, 2016
  • Macy's partners with Shaun White for menswear line

    The exclusive WHT SPACE line will launch in June at only 175 stores. 

    By Ian P. Murphy • Feb. 19, 2016
  • Nike drops boxer Pacquiao over anti-gay comments

    The sports apparel retailer called the boxer's remarks against gays "abhorrent."

    By Ian P. Murphy • Feb. 18, 2016
  • Publicis' MediaVest loses Wal-Mart account

    After a year that saw many changes and consolidation in the agency world, MediaVest took an early hit this year in losing the Wal-Mart account.

    By David Kirkpatrick • Feb. 17, 2016
  • Image attribution tooltip
    The Dandy Lab
    Image attribution tooltip
    Deep Dive

    How The Dandy Lab stays ahead of 'digital disruption': A smart customer experience

    The British menswear boutique uses shopper data, RFID tags, and consumers' own phones to supply the in-store experience they really want. 

    By Ian P. Murphy • Feb. 17, 2016
  • New Shopify app targets social selling

    The Shopkey app sends shopping links directly to consumers via SMS and allows marketers to text directly with shoppers. 

    By Ian P. Murphy • Feb. 17, 2016